Rosenverse
From Zero to Hero

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

From Zero to Hero

Gold
Thursday, September 8, 2022 • DesignOps Summit 2022
Share the love for this talk
From Zero to Hero
Speakers: Jose Coronado
Link:

Summary

Building a DesignOps practice from the ground up is not an easy feat especially for a large bank. Everyone looks at DesignOps as the silver bullet. Expectations, right sizing commitments, hiring diverse skills and setting goals and priorities. We started from 2 to 4 then 8 and now 16. Our growth has not been easy. I will share stories and anecdotes how the team has evolved and created visible impact in the organization. The audience will take away key lessons learned and strategies they can apply in their own organizations. We all can become heroes of our own DesignOps story.  Takeaways:
  • How to create a visible impact in your organization.
  • How to hire for diverse skills
  • How to set reasonable expectations and priorities

Key Insights

  • •

    Design operations used to be an informal part-time role often combined with design leadership before becoming a dedicated discipline.

  • •

    Prioritizing design ops work requires deep research and listening to identify true pain points rather than assuming what needs fixing.

  • •

    Onboarding programs that are high touch and adaptable enabled seamless transitions from in-person to remote during the pandemic.

  • •

    Using a Design Ops Canvas helps document current and future states to guide priorities and book of work.

  • •

    Referring to all team members simply as Designers with capital D reduces confusion from overly specific titles.

  • •

    There is a critical shortage of genuine junior designer roles, often masked by requiring years of experience.

  • •

    Creating development programs for fresh grads and interns cultivates future senior designers and leaders.

  • •

    Introducing digital recruiters and HR learning specialists into design ops teams bridges gaps with hiring managers and fosters growth.

  • •

    Dual career paths offering equivalent seniority for managers and individual contributors help retain and motivate designers.

  • •

    Amplifying impact involves building strong relationships across orgs through regular one-on-ones and sharing design solutions cross-functionally.

Notable Quotes

"Before design operations was a thing, design managers had to do everything, from recruiting to career ladders."

"I don’t know what needs fixing until we listen, observe, and apply research to the organization."

"Week one onboarding was like technology hazing week — dealing with too many systems and passwords."

"We are all designers with a capital D. That’s how I unify the team and reduce confusion."

"If you require five years of experience for a junior role, that’s not junior. That’s killing the next generation of designers."

"We hired a digital recruiter not to become a designer, but to bridge gaps between design and recruiting."

"Dual career paths mean you don’t have to become a manager to grow and get visibility and seniority."

"Results don’t speak for themselves. We have to speak for what we do or others will frame it for us."

"One-on-ones with team members, peers, and senior leaders keep you relevant, caring, and aware of what’s going on."

"Say no relentlessly. If you say yes to too much, you’ll fail at what you promised to deliver."

Ask the Rosenbot
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Gold
Gabriela Barneva
Operationalizing Inclusive Design in Service Design
2025 • Advancing Service Design 2025
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Dana Bishop
2022: The Year UX Demonstrates its Business Impact
2022 • Advancing Research 2022
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Deanna Mitchell
Designing with culture: Unlocking impactful insights for Product and UX
2025 • Advancing Research 2025
Gold
Dave Gray
Group Activity: Making Sense of DesignOps
2017 • DesignOps Summit 2017
Gold
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
Erika Flowers
The Handoff is Dead: Design-Led Engineering with AI Agents
2026 • Rosenfeld Community
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
David Siren Eisner
From prototype to production: Vibe coding design for real engineering systems
2026 • Designing with AI 2026
Gold
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold

More Videos

Dr. Karl Jeffries

"Tech workers in the UK are five times more depressed than the UK average, with stress killing creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Making your chief legal officer your best friend as a designer makes a lot of sense."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Trust is built by showing you’re there to help make them succeed, not just push your agenda."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Some needs proved full-time, so hybrid staffing models are often short term or mixed part-time."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"I believe there's really no such thing as a boring place at the state of mind."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"It’s very difficult to align researcher goals with business growth, but that’s exactly what we try to do."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"You are not the first person to try something like this, and they’re typically not looking forward to the next transformation."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Marketing is an essential collaborator because they help package and communicate insights organization-wide."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books