"Context design means figuring out what needs to go in there so the model can answer."

"The challenge is how to evaluate when inputs and outputs are open-ended."

"In UX, we need to evolve from craft people into science people."

"We actually are really busy right now, which I think is a great positive canary in the coal mine."

"Trusting the model means not over-instructing; we should let it learn from context."

"You can reactivate insights that are gathering dust and turn them back into relevant voices."

"I had to go to my ESG report to understand how I can impact climate from within my company."

"There’s always the line about what makes it through and what doesn’t."

"The best problems are in enterprise UX."

"It's possible to build for just one person or just a handful of people because you're not coding, you're prompting."

"AI allows for collaboration and co-creation in ways that transform not just the output, but the process itself."

"Our authors go through a rigorous editorial process and our speakers prepare for three months to be on stage."

"Interacting with technology should prioritize the actual interaction itself."

"AI-powered personalization represents the next frontier in marketing effectiveness."

"I've managed to not open Figma for the last six months."

"Organizing these responses is often a manual labor of love."

"Visual thinking is not the territory of designers; it’s becoming much more accessible to everyone."

"Our goal is to show how AI can elevate our design craft rather than replace it."

"Your research repositories contain treasure troves of insights just waiting to be discovered."

"We are the ground control, building our systems gradually to reach our organizational 'moon'."

"AI can make us more efficient and unlock new capabilities, but it can also devalue and dehumanize our work."

"You need to test and bring users along to understand AI's impact."

"Designing for AI systems is different than designing for earlier computational mediums."

"Our goal is to help organizations accelerate their insights and drive measurable results."

"Designing for reasoning allows us to create AI assistants that are more flexible and adaptable."

"The idea of an agnostic algorithm is a myth."

"We've been built, we started a company to build only AI products a few years ago."

"By automating context analysis, teams can explore an entire domain in a matter of hours instead of weeks."

"I'm a problem solver, so I was excited to find out why these products are sustainable and where the data is."

"If you can design an app, you can design a community."

"Your portfolio should reflect you as a human being."

"AI struggles with context, taste, and common sense, and we as designers can provide these."

"What stands to gain from speaking up rather than remaining silent?"

"When I say journey maps, I do not mean this for me is a big no; I hate these things."

"The bigger the stakes, the more you need to be clear and concise with your communication."

"Designing for sustainability can lead to profound collective action when people come together."

"Learning is the foundational design pattern of complex systems."

"Asking 'what' and 'how' can help engage logical thinking in stressful conversations."

"If you don't have any work to show, create spec work to demonstrate your skills."

"There's often no point in doing research if people aren’t taking it in and trusting it."

"We can prototype our way through the challenges of sustainability."

"We are theorists by nature; if we design something a certain way, we expect specific outcomes."

"You might want to reapply what you are doing in a new and better way."

"Let's look at practical tools for harnessing our unique voice."

"Reframing the question helps us see that we haven't given our power away, it's still there waiting to be recognized."

"Discernment is the ability to perceive and respond to organizational dynamics."

"Seek out multiple perspectives to enrich your understanding and influence outcomes."

"Insight is that aha moment that helps us make decisions that move us forward."

"Do it on paper, do it on a screen, do it physically in some way."

"Slow is smooth and smooth is fast."

"The future belongs to those who can see systems and relationships."

"Every organization aims to deliver value; it’s about connecting the dots."

"Participants want to be active contributors to the knowledge we create."

"Binary logistic regression enables us to predict the probability of outcomes based on multiple factors."

"I'm trying to create an atmosphere of calm and focus for my team."

"What happens when we shift that dynamic, when we invite participants into the process?"

"Observation does take practice, so give yourself time to reflect."

"Running an experiment might seem daunting at first, but it's about identifying your hypothesis and setting your variables."

"When talking to something automated, people are often more honest about stigmatized topics."

"I wish the alt text said more than just organic ginger."

"They allow us to ask fresh questions of past work, turning research into a living evolving resource instead of a static deliverable."

"Analyze the group dynamics carefully to sift through noise and find real insights."

"IKEA made local adaptations like lowering their countertops for the Indian market."

"The value we need to demonstrate has changed."

"Keep reminding stakeholders of the questions you help answer."

"When you tap into the expertise that people with disabilities have developed over lifetimes of invention, reinvention, and adaptation, you will undoubtedly find problems that you can solve."

"Where you see research having the highest leverage is when it operates at the level of strategic business decision making."

"Research isn't something handed off at the end; it's woven into every part of the process."

"To maximize research impact, we should view AI as a means to amplify human insight, not as a replacement."

"We track insights and their actionability to demonstrate the value of research."

"The only way to do it wrong is to not do it at all."

"Researchers must respect participants' ownership of their own narratives."

"Speaking for others is always an act of power."

"This session is an answer to that, we can all sort of write together."

"We adapt, we innovate, or we no longer exist."

"The expertise and humanity we bring to problem spaces isn't changing."

"Ignoring established skills from fields like librarianship can hinder our growth in research."

"We should have a sing along at every conference; it creates a warm and endearing connection."

"Trying something new is actually always an exciting thing."

"The goal of the project was to disseminate information—nothing about it ever said sustainability."

"User engagement is more predictable when AI tools complement rather than interfere with tasks."

"AI is supposed to make things easier, yet it comes with unexpected problems."

"Studying failure without blame is the path to progress."

"We often think trauma has to be catastrophic, but it can be much smaller and diverse than that."

"Instead of thinking about how we use AI in our work, consider it as material for our work."

"The challenge is to align our insights with the fast-evolving goals of the business."

"We all need to collaborate to understand the complex security ecosystem and improve security outcomes."

"Each design element should reflect a commitment to inclusion and access for all users."

"Money talks, and that's the way to go when discussing sustainability in tech."

"Designers need to learn to work in partnership with AI, treating it as an active collaborator."

"Instead of doing it by feature, what if we did it by thinking style?"

"We want to make progress fast, but we must ensure we're heading in the right direction."

"The community members are experts in their own lived experience."

"Take time to dig deeper into the data to understand the nuances."

"I hope to prove to you that this is the most rewarding creative challenge you will ever experience."

"Technical colleagues are amazing problem solvers, so engaging with them is critical for service design."

"Designers need to find essential program goals where human-centered design is critical to driving innovative solutions."

"We need to support people's many ways of shaping systems."

"When it comes to the external aspects of leadership, how do we engage with the ecosystem?"

"We must start thinking about accessibility as everyone's responsibility, not just for designers and developers."