Rosenverse

Quotes from recent talks

Steve Turbek

"It’s strange that despite all our technology, we’re still struggling to bring design and code closer together."

Steve Turbek

Designing Interactive Graphics with AI Code Help

February 5, 2026

James Lang

"The opposite of doom scrolling is hope. Hope is active. It’s about claiming our agency in a moment that may be difficult."

James Lang

Hopeful Futures for UX Research

January 30, 2026

Harry Brignull

"Persuasive technology shifted design focus from ease of use to influencing what users do."

Harry Brignull Mark Leiser Robert Stribley

Beyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline

January 16, 2026

Mary-Lynne Williams

"I walked into the building and it just felt surreal. It didn’t feel right in my body to be there anymore."

Mary-Lynne Williams

Exit Interview #4: From Product Design Leadership to Sound Healing

January 14, 2026

Cheryl Platz

"If 71% of people self-identify as gamers, why aren’t you learning from the video game industry?"

Cheryl Platz

Embrace Your Fun Factor: Game Development Best Practices for Product Design

January 9, 2026

Caroline Jarrett

"People can make all sorts of inventive mistakes on their forms that AI struggles to interpret."

Caroline Jarrett

Garbage in, garbage out? Measuring error rates to get ready for AI

January 8, 2026

Chelsey Glasson

"The six-month calibration cycle in tech gamifies performance but discourages a long-term vision for career longevity."

Chelsey Glasson

Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change

December 17, 2025

Patrizia Bertini

"Humans need to override and dominate AI because machines have no context or experience."

Patrizia Bertini

Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation

December 11, 2025

Kyle Godbey

"No one size fits all solution in complexity. We have to work in context and be resourceful and repurpose tools."

Kyle Godbey

Non-linear service design for complex adaptive systems

December 10, 2025

Jeff Gothelf

"Objectives are qualitative, inspirational statements about the future we want to create for our customers without mentioning any solutions."

Jeff Gothelf

Who does what by how much?

November 20, 2025

Ben Reason

"The mandala metaphor reminds us not to be emotionally attached to deliverables; sometimes you build to throw away."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Bethany Brown

"AI wasn’t the obstacle. Fragmentation was."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Dharani Perera

"Co-creation is where the meat of transformation happens; designers facilitate those who hold knowledge and make decisions."

Dharani Perera

The mandala of service design: unlocking alignment and action through service design

November 20, 2025

Milan Guenther

"The challenge is co-developing a custom investment model that alters decision making based on portfolio logic rather than project-based thinking."

Milan Guenther Benjamin Kumpf

The $212 billion ‘so what?’: unlocking impact in development cooperation

November 20, 2025

Tamara Kartoziia

"My definition of service design is dancing with needs and value."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Gabriela Barneva

"Don’t be afraid to not know something. Let assistive technology users teach you."

Gabriela Barneva

Operationalizing Inclusive Design in Service Design

November 20, 2025

Ned Dwyer

"Democratization is here to stay, and it’s a positive force for good in product development."

Ned Dwyer

Right horses for the right courses – how and when to democratize research

November 20, 2025

Shreya Dhawan

"Building psychological safety and trust through dialogue creates organizational memory that drives change."

Shreya Dhawan Victor Udoewa Xènia Viladas Florian Vollmer

Making service tangible: the fastest path to higher performance

November 19, 2025

Gina Mendolia

"Increasing coordinated collaboration increased our service capacity by 200%."

Gina Mendolia Jasmine Toy

Coordinated collaboration: a Service Design & DesignOps love story

November 19, 2025

Jen van der Meer

"Every spreadsheet is emotional. It’s a stage direction."

Jen van der Meer

Service design performs value

November 19, 2025

Anupama Dhareshwar

"Involving frontline staff as co-creators helps ensure AI is a collaborator rather than a threat."

Anupama Dhareshwar

From blueprint to bot: Designing resilient AI-powered services

November 19, 2025

Samuel Proulx

"If we make creating inclusive experiences our goal, legal compliance will naturally follow."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

November 19, 2025

Jen Briselli

"Complex systems are not chaos but non-deterministic due to interdependencies and autonomy within the system."

Jen Briselli

Learning is the north star: service design for adaptive capacity

November 19, 2025

Patrick Boehler

"People are better equipped to decide and act in their lives when we deliver relevant and useful information."

Patrick Boehler Madison Karas

The service shift: transforming media organizations to create real value through design

November 19, 2025

Lavrans Løvlie

"Customer journeys used to be specialist knowledge, but now they’re a normalized, even commodified, organizational artifact."

Lavrans Løvlie Ben Reason

Ask me anything – Authors of Service Design: From Insight to Implementation

November 19, 2025

Nick Lewis

"Generative AI is not creative; it’s just pattern finding and recycling what’s been done before."

Nick Lewis

Designing and building low-carbon websites independently

November 18, 2025

Peter Merholz

"The farther away you are from the CEO or GM, the less happy and healthy your organization tends to be."

Peter Merholz

The 2025 State of UX/Design Organizational Health

November 12, 2025

Cennydd Bowles

"Ethics tends to emerge at the level of mastery of a community."

Cennydd Bowles

Exit Interview #2: Rediscovering the ethical heart of design

November 6, 2025

Jason Mesut

"Directive Disruptors plow through organizations without listening, causing alienation and low morale."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Mariesa Lenz

"Adaptability isn’t weakness, it’s strength."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Maverick Chan

"Cursor is super transparent about what files it creates and how it builds the logic step by step."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Peter Van Dijck

"Your short term memory is the context window; too big, and the model has trouble accessing everything."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Kate Towsey

"Operations is a verb. You’ve always been operating — the role just invites you to do it better."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Peter Van Dijck

"A constitution is a very good exercise: write down your system’s principles and values to help guide its behavior."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

"Without a golden dataset, you have to build the golden dataset yourself."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Rachael Greene

"UX research is a team sport and our research process is cross-functional and non-negotiable."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Sheryl Cababa

"Unintended consequences conversations are productive because organizations want to avoid becoming negative headlines."

Sheryl Cababa

Integrating Systems Thinking Into Your Practice as a Designer

October 1, 2025

Changying (Z) Zheng

"Our approach to career development is thinking about two dimensions: what you’re good at and enjoy, and what you’re good at but don’t enjoy."

Changying (Z) Zheng

Practical DesignOps: From Ideas to Tools That Teams Actually Use

September 25, 2025

Greg Petroff

"If I don’t make a dollar doing this, I’ll be okay, but I actually am making a dollar doing it."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Laurent Christoph

"Organizations are complex systems; you need to understand them deeply before acting."

Laurent Christoph

Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline

September 17, 2025

Frances Yllana

"AI is raising the floor of design work—you're not gonna get 10% crappy design anymore, but it won't create rockstar UI yet."

Frances Yllana Kaaren Hanson Husani Oakley Dan Olsen

DesignOps Exposed: What do our peers really think of us?

September 11, 2025

Louis Rosenfeld

"Nobody really knows what all this AI stuff is about yet, so we’re experimenting with it ourselves."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Ebru Namaldi

"Artificial intelligence is reshaping our workflows. Our roles are shifting."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Ryan Matthew

"Maintaining large-scale design systems is a real challenge that AI tools are starting to solve."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Sean Baker

"Most of our team members held term positions, and in 2020 we experienced a mandatory turnover of nearly our entire staff, creating risk of knowledge loss."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025

Aletheia Delivre

"Data is power; find your eigen metric, the one or two things that prove your hypothesis."

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Doug Powell

"This is a just-do-it moment. Ask for forgiveness, not permission."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Patrizia Bertini

"Ethics is fantastic, but for the business, the right thing sometimes is revenue."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Gabriela Barneva

"Teams testing components in real-world contexts early can catch issues before products are even built."

Gabriela Barneva

Operationalizing Inclusive Design in Design Ops

September 11, 2025

Jenny Price

"We combined the best elements of process design, UX, service design, and change management into a single expression to form the PT operating model."

Jenny Price

From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise

September 10, 2025

Vanessa Varin

"You can't do one without the other. Design the system, set rituals in the quality bar. They reinforce each other."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Bianca Jefferson

"Hope is not a strategy, and mandates don’t build culture. What works is scaffolding."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025

Alnie Figueroa

"The hackathon is a low-commitment way to get people creatively engaged and having fun."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Saara Kamppari-Miller

"Starting a new job with no map felt lost; so I built a new map as my BYO orientation."

Saara Kamppari-Miller

Cartography for Design Communities

September 10, 2025

Jon Fukuda

"If you don’t operationalize content early, you end up with last minute crunches breaking the design."

Jon Fukuda Jake Burghardt Jose Coronado Natalie Dunbar Denise Tilles

All the Ops: Successful cross-functional collaboration

September 10, 2025

Joerg Beringer

"The secondary first, primary second sequence may seem a numerical mismatch, but it is the way to go."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Samuel Proulx

"One in four people in the United States have a disability."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Ryan Matthew

"Even the most mature organizations tend to be on the nascent end of design ops maturity, and that leads to duplicated work and inconsistent user experiences."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Juhan Sonin

"HIPAA isn’t that complicated; sending data to patients only needs two sentences."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Dave Hora

"Research alone is insufficient to solve complex organizational problems; it’s more about learning how to work with the teams and complexity."

Dave Hora

Research in the Face of Complexity: New Sensibility for New Situations

August 27, 2025

Christian Crumlish

"If I stop doing it, it stops, and I'm the human in the loop, or the monkey in the middle."

Christian Crumlish

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

August 14, 2025

Heidi Trost

"We need secure defaults that protect users out of the box without them having to figure it out."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Peter Van Dijck

"Tool use lets the model decide itself when to call external APIs or services to get needed information."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

"Domain experts are crucial for tagging data because users might say ‘that’s great,’ but experts can tell it’s totally wrong."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

David Sternberg

"The interface you’ve designed is like a landscape shaping the flow of user behavior as water flows through a stream."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Dave Hoffer

"The job market is cyclical — tough times pass and opportunities come back around."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Peter Van Dijck

"Models are stateless; they take input and give output and forget everything immediately after."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Jake Burghardt

"Insight summaries create durable knowledge that only goes away when it's been resolved or no longer relevant."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Sara Conklin

"Every job is a climate job. Wherever we are, the climate needs us to address it in our role."

Sara Conklin

A UXer’s 12-Month Journey from Climate Concern to Climate Credibility

June 26, 2025

Jake Burghardt

"Insights can have impact years after the fact if properly activated."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Uday Gajendar

"The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value."

Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

John Donmoyer

"Starting from scratch is really hard, but also a cool opportunity to throw away painful patterns."

John Donmoyer

Shipping your code generation experiments to production

June 11, 2025

Matt Webb

"AI intelligence is too cheap to meter, or we can call it McKinsey interns too cheap to meter."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Tom Armitage

"I think to understand how they work, it’s not just understanding how they operate, it’s understanding how to make the sausage rather than consume the sausage."

Tom Armitage Carla Diana Kanene Ayo Holder

Day 2 Panel: Looking ahead: Designing with AI in 2026

June 11, 2025

Louis Rosenfeld

"This doesn't replace books, it helps people learn about books and synthesize related information."

Louis Rosenfeld

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Lukas Moro

"Physical paper has a special tactility to it; people still gravitate back to it because of this nature."

Lukas Moro

“Feels Like Paper!”: Interfacing AI through Paper

June 11, 2025

Gillian Salerno-Rebic

"Simulated personas allow you to test ideas rapidly to decide whether they’re worth pursuing before expensive user research."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Ian Johnson

"What if you didn’t know there were important questions you should be asking in your data?"

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Shipra Kayan

"Design handoff is really about cozying up with engineers and getting closer to the final product."

Shipra Kayan Robert Kortenoeven Eileen Tang

Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow

June 11, 2025

Josh Clark

"This isn’t about Skynet; it’s about simple signals of awareness that adapt to immediate context."

Josh Clark Veronika Kindred

Sentient Scenes and Radically Adaptive Experiences

June 11, 2025

Ovetta Sampson

"Machine learning models can unlearn behaviors, but we need robust feedback loops to detect when they go awry."

Ovetta Sampson

Managing the Human Engagement Risks of AI

June 10, 2025

Patrick Boehler

"Finding meaningful insights is not just casting a wide net—it requires discipline, structure, and knowing where to fish."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Kritika Yadav

"We saw a 2.5 times increase in active monthly users and a 1.5 times increase in purchases attributed to the AI assistant."

Kritika Yadav

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

June 10, 2025

Llewyn Paine

"It can seem like all the AI UX authorities are trying to sell you something without real skin in the game."

Llewyn Paine

Day 1 Using AI in UX with Impact

June 10, 2025

Bria Alexander

"Two companies, Klarna and Duolingo, went all in on AI replacing humans and then recanted - Christopher."

Bria Alexander Brittany Hobbs Christopher Noessel

Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX

June 10, 2025

Aras Bilgen

"The app reads the question and prepares tutoring material, then helps solve it step by step or through chat if further questions remain."

Aras Bilgen

Who does the math: A designer’s journey in building an AI-based tutoring app

June 10, 2025

Gillian Salerno-Rebic

"We’ve seen about a 12% boost in conversion rates in just a few weeks with some clients using the platform."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Peter Van Dijck

"Hallucinations are when AI makes up stuff—it's a fundamental property of these models."

Peter Van Dijck

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Joerg Beringer

"Most product teams don't really have user research outputs or they come too late and disconnected from design."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Erika Flowers

"Start small and learn in low-stakes ways so you can train the organization to think, act, and react to AI."

Erika Flowers

AI-Readiness: Preparing NASA for a Data-Driven, Agile Future

June 10, 2025

Amy Parness

"Legal was one of the most challenging stakeholders — I wish I’d built those relationships early."

Amy Parness

Scaling Sustainability: Complementary strategies that drive long-term success

May 29, 2025

James Lang

"Extractive, commercially-driven communities aren’t really communities in the pure sense."

James Lang

If you can design an app, you can design a community

May 22, 2025

Dave Hoffer

"The portfolio should not be a forensic exercise pulled together last minute; it’s a journaling effort capturing weekly work."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

May 21, 2025

Dan Saffer

"Matchmaking connects AI capabilities to user needs so you find the low hanging fruit projects."

Dan Saffer

Why AI projects fail (and what we can do about it)

May 14, 2025

Joshua Graves

"Psychological safety is key—if folks aren't in the right state, the conversation isn't productive."

Joshua Graves

We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)

May 12, 2025

Noz Urbina

"You have to verify key data points carefully because AI can hallucinate details in critical areas."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Joshua Graves

"If you’re dealing with someone more senior who won’t engage, appeal to how the problem affects their responsibilities."

Joshua Graves

We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)

April 28, 2025

Tim Frick

"Most clients initially thought the web was a greener medium because it replaced paper, and they had no idea about digital sustainability."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Jen Briselli

"Learning unfolds through encounters that disrupt our existing frames and invite transformation."

Jen Briselli

Learning Is The Engine: Designing & Adapting in a World We Can’t Predict

April 16, 2025

Joshua Graves

"You need to know your limits on how far you’re willing to exert influence and your energy investment."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025