Rosenverse

Quotes from recent talks

Cennydd Bowles

"I'm basically a philosopher because 50% of people don't know what an ethicist is."

Cennydd Bowles

Exit Interview #2: Rediscovering the ethical heart of design

November 6, 2025

Jason Mesut

"Directive Disruptors plow through organizations without listening, causing alienation and low morale."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Mariesa Lenz

"The waggle dance communicates direction and distance to new food sources with remarkable precision."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Maverick Chan

"Using tools like 11 Labs, we instantly generated voices with emotion and appropriate cadence for characters."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Peter Van Dijck

"Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Kate Towsey

"I don’t believe any group collaboratively keeps taxonomy tidy — you need a dedicated librarian."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Peter Van Dijck

"Model companies are students in a classroom wanting good points—they’re happy to run external expert evals to improve."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

"You need to be looking at the data. Nobody wants to, but that’s core work."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Rachael Greene

"Getting to know someone as a person first—the vibe check—is the first step to successful UX research collaboration."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Sheryl Cababa

"AI can be designed like an electric bicycle enhancing humans, or like a Roomba vacuum replacing humans—the intent matters."

Sheryl Cababa

Integrating Systems Thinking Into Your Practice as a Designer

October 1, 2025

Changying (Z) Zheng

"AI helped me produce nearly 80 posts in a year; without AI, that pace would be impossible."

Changying (Z) Zheng

Practical DesignOps: From Ideas to Tools That Teams Actually Use

September 25, 2025

Greg Petroff

"You need to respect tacit knowledge and culture when redesigning workflows."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Laurent Christoph

"Lead measures tell you if you are on track before you see the results."

Laurent Christoph

Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline

September 17, 2025

Frances Yllana

"Design ops is like the design version of DevOps—taking care of optimizing processes so designers can do their best work."

Frances Yllana Kaaren Hanson Husani Oakley Dan Olsen

DesignOps Exposed: What do our peers really think of us?

September 11, 2025

Louis Rosenfeld

"We want you to take all AI-generated info with a grain of salt but it gets you part of the way."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025

Ebru Namaldi

"Designers should not be left to figure things out alone as we grow faster."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Ryan Matthew

"It took me just a little bit amount of time to get into that and actually make a proper component from Figma."

Ryan Matthew Alex Kurchev

Bridging Design and Code: AI-Powered Design System Integration

September 11, 2025

Sean Baker

"All is not lost; our knowledge management systems built credibility, trust, and serve as an invaluable resource beyond our tenure."

Sean Baker Sara Romanoski

Weaving Knowledge Management into the Fabric of Our Design Practice

September 11, 2025

Aletheia Delivre

"If the choice is adapting or dying, what would it look like if we adapted?"

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Doug Powell

"In order to lead change, you turn change itself into the product."

Doug Powell

DesignOps and the Next Frontier: Leading Through Unpredictable Change

September 11, 2025

Patrizia Bertini

"No VP or director has direct responsibility at board level. It’s the C-executives who ultimately decide."

Patrizia Bertini

The (r)evolution of designOps: It’s Time to Think (really) BIG

September 11, 2025

Gabriela Barneva

"Teams testing components in real-world contexts early can catch issues before products are even built."

Gabriela Barneva

Operationalizing Inclusive Design in Design Ops

September 11, 2025

Jenny Price

"We needed a modern, scalable way to operationalize transformation across more than 4,500 global employees."

Jenny Price

From Tradition to Transformation: Unlocking Startup Agility in a Legacy Enterprise

September 10, 2025

Vanessa Varin

"Feedback is more like an investment and a contribution into not just the person's work, but also to their growth."

Vanessa Varin

Feedback: The Other F-Word

September 10, 2025

Bianca Jefferson

"Hope is not a strategy, and mandates don’t build culture. What works is scaffolding."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025

Alnie Figueroa

"Think of AI as an additional team member pushing your creative thinking and expanding your idea range."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Saara Kamppari-Miller

"Starting a new job with no map felt lost; so I built a new map as my BYO orientation."

Saara Kamppari-Miller

Cartography for Design Communities

September 10, 2025

Jon Fukuda

"We should advocate together, not just for ourselves; if you want to go far, go together."

Jon Fukuda Jake Burghardt Jose Coronado Natalie Dunbar Denise Tilles

All the Ops: Successful cross-functional collaboration

September 10, 2025

Joerg Beringer

"Product managers appreciate the jobs to be done desired outcome statements because they are not overly detailed but actionable."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Samuel Proulx

"Shifting left means thinking about accessibility before you start writing code."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Ryan Matthew

"Even the most mature organizations tend to be on the nascent end of design ops maturity, and that leads to duplicated work and inconsistent user experiences."

Ryan Matthew Alex Kurchev

DesignOps without Boundaries: Building More with What You Have

September 10, 2025

Juhan Sonin

"HIPAA isn’t that complicated; sending data to patients only needs two sentences."

Juhan Sonin

Design Now! The Agenda for Action

September 4, 2025

Dave Hora

"Monitoring for weak signals and early signs of emergence is as important as intervention itself."

Dave Hora

Research in the Face of Complexity: New Sensibility for New Situations

August 27, 2025

Christian Crumlish

"These bots will say yes to all your ideas, whether they're good or bad—that's the rocket to Mars anti-pattern."

Christian Crumlish

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

August 14, 2025

Heidi Trost

"If Charlie has been tampered with, Alice needs a clear way to be alerted that she shouldn't trust it."

Heidi Trost

When AI Becomes the User’s Point Person—and Point of Failure

August 7, 2025

Peter Van Dijck

"All the complicated-sounding techniques are just ways to put the relevant text into the context window."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Peter Van Dijck

"Synthetic data is useful because it’s easier to generate more examples of something you already have than to create entirely new data."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

David Sternberg

"Friction isn’t just annoying; it’s a force that reshapes behavior and can slow or stop user flow."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Dave Hoffer

"AI isn’t about being an expert for most roles yet, but being AI conversant and experimental is crucial."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Peter Van Dijck

"UX skills especially shine in defining realistic, user-centered evals and collaborating with experts."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 1: The new product journey

July 16, 2025

Jake Burghardt

"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."

Jake Burghardt

Stop wasting research: Create new value with insight summaries

July 9, 2025

Sara Conklin

"Don’t cold reach out to people with ‘let’s connect’; instead, ask very specific questions about topics they care about."

Sara Conklin

A UXer’s 12-Month Journey from Climate Concern to Climate Credibility

June 26, 2025

Jake Burghardt

"It takes more than tools — initiatives that build culture and shared responsibility are essential."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Uday Gajendar

"The lipstick on the pig—cosmetic fixes give little impact without addressing deeper usability and business value."

Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

John Donmoyer

"I generated a Tailwind color palette with AI that took seconds, compared to what used to take me some time manually."

John Donmoyer

Shipping your code generation experiments to production

June 11, 2025

Matt Webb

"We can make our dreams real, bringing objects back from the other side of the bridge."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Tom Armitage

"I think to understand how they work, it’s not just understanding how they operate, it’s understanding how to make the sausage rather than consume the sausage."

Tom Armitage Carla Diana Kanene Ayo Holder

Day 2 Panel: Looking ahead: Designing with AI in 2026

June 11, 2025

Louis Rosenfeld

"The Rosen Bot is narrow in scope, just UX and product design content that's super high quality."

Louis Rosenfeld

GenAI for UXers: A Rosenbot Demo and Discussion

June 11, 2025

Lukas Moro

"Designing for AI means designing for behavior because you will not always get the same result for the same question."

Lukas Moro

“Feels Like Paper!”: Interfacing AI through Paper

June 11, 2025

Gillian Salerno-Rebic

"We balance AI speed with human depth to maximize value without sacrificing empathy or rigor."

Gillian Salerno-Rebic Mark Micheli

From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

June 11, 2025

Ian Johnson

"Similar inputs will produce similar high dimensional numbers."

Ian Johnson

Latent Scope: Finding structure in unstructured data

June 11, 2025

Shipra Kayan

"Design handoff is really about cozying up with engineers and getting closer to the final product."

Shipra Kayan Robert Kortenoeven Eileen Tang

Emerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow

June 11, 2025

Josh Clark

"This isn’t about Skynet; it’s about simple signals of awareness that adapt to immediate context."

Josh Clark Veronika Kindred

Sentient Scenes and Radically Adaptive Experiences

June 11, 2025

Ovetta Sampson

"You have to build guardrails and test models with red teaming to ensure they behave ethically and safely."

Ovetta Sampson

Managing the Human Engagement Risks of AI

June 10, 2025

Patrick Boehler

"Those fishermen didn’t want political news—they wanted reliable weather forecasts to stay safe at sea."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Kritika Yadav

"What if we actively taught the model how to break down and analyze queries like a skilled salesperson would?"

Kritika Yadav

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

June 10, 2025

Llewyn Paine

"If you don’t need a designer to create designs, what happens to designers?"

Llewyn Paine

Day 1 Using AI in UX with Impact

June 10, 2025

Bria Alexander

"Designers need to help users recognize when AI is wrong and what to do about it - Christopher."

Bria Alexander Brittany Hobbs Christopher Noessel

Day 1 Panel: Up to the Minute: The latest in AI’s impact on UX

June 10, 2025

Aras Bilgen

"AI companies focus on the shiniest thing that comes without caring about stability or reliability."

Aras Bilgen

Who does the math: A designer’s journey in building an AI-based tutoring app

June 10, 2025

Gillian Salerno-Rebic

"Synthetic users are an expansion of the human-centered design toolkit, not a replacement."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Peter Van Dijck

"Retrieval augmented generation is just adding results from a search into the model’s context to make it more grounded."

Peter Van Dijck

Designing AI-first products on top of a rapidly evolving technology

June 10, 2025

Joerg Beringer

"This is pure context information, not requirements yet, but it’s structured and detailed for design."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

June 10, 2025

Erika Flowers

"You have to hold people’s hands through your organization—not just hype about AI."

Erika Flowers

AI-Readiness: Preparing NASA for a Data-Driven, Agile Future

June 10, 2025

Amy Parness

"Legal was one of the most challenging stakeholders — I wish I’d built those relationships early."

Amy Parness

Scaling Sustainability: Complementary strategies that drive long-term success

May 29, 2025

James Lang

"Vanity metrics like membership numbers don’t tell you if the community is healthy."

James Lang

If you can design an app, you can design a community

May 22, 2025

Dave Hoffer

"People eat with their eyes before they eat with their mouths — polish makes a big difference."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

May 21, 2025

Dan Saffer

"Matchmaking connects AI capabilities to user needs so you find the low hanging fruit projects."

Dan Saffer

Why AI projects fail (and what we can do about it)

May 14, 2025

Joshua Graves

"Stakeholder mapping helps you see who needs what and align your tactics accordingly."

Joshua Graves

We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)

May 12, 2025

Noz Urbina

"Every AI conversation thread is important; mixing contexts confuses the AI."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Joshua Graves

"Try to observe the situation like a security camera—stick to factual, objective descriptions."

Joshua Graves

We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)

April 28, 2025

Tim Frick

"We almost lost the company when I was writing Designing for Sustainability."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Jen Briselli

"Think about alignment versus coherence. Coherence means the system makes sense even if parts go different directions."

Jen Briselli

Learning Is The Engine: Designing & Adapting in a World We Can’t Predict

April 16, 2025

Joshua Graves

"Depersonalizing the situation is a huge winner in nearly any hard conversation."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Dave Hoffer

"Being authentic and sharing what makes you different is what really stands out."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

April 3, 2025

Kate Towsey

"Some people have been doing research ops a lot longer than the term has existed."

Kate Towsey

Ask Me Anything (AMA) with Kate Towsey

April 2, 2025

Chris Hammond

"We want to reduce resources required to deliver the experience and create a better experience that also serves diverse needs and challenges."

Chris Hammond

Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"

April 2, 2025

Uday Gajendar

"A movement needs to stand for something, be collective, hopeful, sustainable, and tangible."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Maria Giudice

"Failure is easy, recovery is hard, but it’s necessary and part of the process."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025

Eduardo Ortiz

"Impactful communication must be balanced with compassionate storytelling to truly resonate."

Eduardo Ortiz

Theme 3 Intro

March 13, 2025

Eduardo Ortiz

"Not every insight is eternal; some are tied to a specific prototype or test, while others about human nature last years."

Eduardo Ortiz Robin Beers Rachael Dietkus, LCSW Bruce Gillespie Jess Greco Marieke McCloskey Renee Reid

Day 3 Theme Panel

March 13, 2025

Sarah Fathallah

"Many organizations treat researchers like glorified assembly line workers churning out disposable insights."

Sarah Fathallah Alba Villamil

Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom

March 13, 2025

Jess Greco

"The more generous you are, the more those around you shine and everyone benefits."

Jess Greco

Claiming your power: Practical tools for amplifying your unique voice

March 13, 2025

Megan Blocker

"Insight is that aha moment, a new understanding that helps us make decisions that move us forward."

Megan Blocker Marieke McCloskey Renee Reid

Positioning insight: Structuring teams, roles and careers for a changing research landscape

March 13, 2025

Bruce Gillespie

"The inverted pyramid shares details in descending order of importance so key information comes first."

Bruce Gillespie

Learning from journalism: Balancing impactful communication with compassionate storytelling

March 13, 2025

Rachael Dietkus, LCSW

"Slowing down is not inefficiency; it is a commitment to dignity and trust."

Rachael Dietkus, LCSW

The power to heal and harm

March 13, 2025

Robin Beers

"The techno-optimist hacker lens believes growth is the only metric that matters, enabling disruption but causing blind spots."

Robin Beers

Navigating organizational systems: Rethinking researcher’s role in driving change

March 13, 2025

Amy Bucher

"Design for Evil by Chris Nodder is a great resource to understand how behavioral design can be misused, sometimes very subtly."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

Jemma Ahmed

"Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing."

Jemma Ahmed Megan Blocker Eduardo Ortiz

Redefining the research toolkit: Expanding methodologies for a changing world

March 12, 2025

Megan Blocker

"Focus groups have been called a curse, but I'm giving them a second chance to see if there’s something positive there."

Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh Rathore

Day 2 Theme Panel

March 12, 2025

Ricardo Martins

"Conjoint analysis reveals how consumers make choices by examining trade-offs they are willing to make."

Ricardo Martins

Unlocking the power of advanced quantitative methods

March 12, 2025

Megan Blocker

"Relational and integrative approaches offer a powerful way forward."

Megan Blocker

Theme 2 Intro

March 12, 2025

Julie Norvaisas

"Impact and influence have become buzzwords with no real meaning; we need to focus on making a difference."

Julie Norvaisas Pert Eilers Mina Jonsson

Back to basics, or start from scratch?

March 12, 2025

Nidhi Singh Rathore

"We have to set expectations that what we discuss might be a blue sky vision and won't necessarily be implemented immediately."

Nidhi Singh Rathore Amber Davis

Embracing participation to unlock deeper truths in commercial research

March 12, 2025

Deanna Mitchell

"We made a taxonomy of streaming participants using food metaphors: snacks, main meal, side dish."

Deanna Mitchell

Designing with culture: Unlocking impactful insights for Product and UX

March 12, 2025

Katie Hansen

"Ethics are foundational in experiments since manipulating variables can impact participants' perceptions and emotions."

Katie Hansen

Experimental research: techniques for deep, psychology-driven insights

March 12, 2025

Samuel Proulx

"I kind of use headings to get an overview of what's on a page, like a table of contents."

Samuel Proulx Laur Baek

Inclusive Research: Debunking Myths and Getting Started

March 12, 2025

Katie Hansen

"Start small, revisit a past study, synthesize related findings, or take a step towards creating something like a playbook for your own organization."

Katie Hansen

Finding the unknown in the known: Harnessing meta-analysis and literature review

March 12, 2025

Taiye Akin-Akinyosoye

"Focus groups are not just about putting people in a room and asking them whether they like something or not."

Taiye Akin-Akinyosoye

Amplifying voices and enhancing user research through group interviews

March 12, 2025

Chui Chui Tan

"I tend to avoid the term localization because it’s often mistaken as mere language translation; I prefer culturalization—it’s a deeper, ongoing process."

Chui Chui Tan

Global insights: Embracing international and intercultural research for innovation

March 12, 2025

Dr. Nikki Smith

"You cannot start and you cannot end this without the talent that research teams bring to the table."

Dr. Nikki Smith

Research Strategy: Connecting Insights to Outcomes

March 12, 2025