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Advancing Service Design 2025

Live online conference
November 19-20
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Rosenfeld Authors Answer your Questions

A collection of Ask Me Anything (AMA) sessions with Rosenfeld Media authors.

Recent Videos All videos

Jason Mesut

"Directive Disruptors plow through organizations without listening, causing alienation and low morale."

Jason Mesut Martina Hodges-Schell Jose Coronado

Unmasking Design Leadership: Navigating leadership without neglecting ourselves

October 30, 2025

Mariesa Lenz

"Adaptability isn’t weakness, it’s strength."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Maverick Chan

"This process isn’t about replacing designers, it’s about augmenting and amplifying what we can do."

Maverick Chan Claire Lin

From Doodle to Demo: AI as Our Storytelling Partner

October 23, 2025

Peter Van Dijck

"Skills are like onboarding material for the model; you write them as simple markdown files that describe workflows or tools."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Kate Towsey

"We don’t have to try and do it all at once — build prioritized pillars of knowledge by business focus."

Kate Towsey Jake Burghardt

ResearchOps AMA with Kate Towsey & Jake Burghardt

October 16, 2025

Peter Van Dijck

"By starting to categorize risk in detail, you naturally lead to better prompts and better evals."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Peter Van Dijck

"Without a golden dataset, you have to build the golden dataset yourself."

Peter Van Dijck

Hands-on AI #1: Let’s write your first AI eval

October 8, 2025

Rachael Greene

"Over-enforced design system adoption bred resentment and low morale, despite good adoption metrics."

Rachael Greene Alison Davis

Building a Design Ops Practice that Really Works (Most of the Time)

October 2, 2025

Sheryl Cababa

"Once you start thinking that everything has a complex system behind it, you start seeing systems everywhere and unpacking them."

Sheryl Cababa

Integrating Systems Thinking Into Your Practice as a Designer

October 1, 2025

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