Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Opportunistic Research with Gregg Bernstein
Summary
Key Insights
-
•
Opportunistic research leaders expand impact by collaborating beyond product teams with marketing and sales.
-
•
Including multiple organizational perspectives in research uncovers broader value and drives company-wide buy-in.
-
•
A single well-designed survey can serve diverse internal stakeholders and inform multiple business decisions.
-
•
There is a vast disparity between open design roles and user research roles, signaling a need for proactive advocacy.
-
•
Relentless and strategic sharing of research findings via communication platforms raises awareness and demand.
-
•
Centralizing research requests via intake forms helps prioritize studies that serve multiple teams and company goals.
-
•
Researchers must actively ‘go to the mountain’ as awareness of research rarely happens organically in large organizations.
-
•
Integrating market research data with user research can strengthen insights and foster cross-team collaboration.
-
•
Balancing top-down (executive) priorities with grassroots demands is key for research resource allocation.
-
•
Packaging research results with clear headlines and actionable insights increases organizational engagement.
Notable Quotes
"We know users are important, but there are very few user research roles compared to design or engineering."
"Research leaders have a superpower to connect dots between users and the entire organization."
"Relentless oversharing of research in Slack channels builds awareness and invites collaboration."
"We can’t say understanding users is someone else’s job; no white knight is coming to save us."
"Once people see the value of research, they want more of it; it becomes a habit."
"Research leadership is about adding value to the entire organization, not just your small corner."
"Every research project is a chance to serve the whole organization and bring in missing perspectives."
"You have to go to the mountain; the mountain won’t come to you."
"Packaging research with simple headlines brings people in, then we can layer on nuance and detail."
"Balancing top-down strategy and grassroots demand is essential to prioritizing research effectively."
Or choose a question:
More Videos
"Creativity fuels design, design fuels innovation."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"There’s been a huge convergence because everybody’s got a mobile device now and expects a certain kind of experience."
Amy MarquezINVEST: Discussion
June 15, 2018
"The weakest insight method might win simply because of the relationship to the power structure."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"One designer's security in a dedicated model may be another designer's stagnation."
Alicia MootyDesign Staffing Models
September 30, 2021
"I am not throwing away your UX."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"Stakeholders start demanding better digital experiences at work because they expect the same quality they have at home."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"The legacy of folders and nested structures causes real problems in finding research and scaling repositories."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"Nobody loves it when someone from another department shows up to tell people how to do their jobs better."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Data analysts and user researchers rarely work together effectively, which is one of the biggest missed opportunities."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
