Rosenverse
An AMA on UX's Role in Healthcare

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

An AMA on UX's Role in Healthcare

Wednesday, April 22, 2026 • Rosenfeld Community
Share the love for this talk
An AMA on UX's Role in Healthcare
Speakers: Eric Shumake
Link:

Summary

Join Eric Shumake for a rapid-fire AMA following his recent Rosenverse Live session. We'll dive deep into the practical strategies designers use to build influence, navigate regulated spaces, and drive UX investment within healthcare organizations.

Key Insights

  • •

    Using HIPAA-compliant platforms like Vercel's v0 app builder can significantly reduce development and liability overhead for healthcare apps.

  • •

    The veterinary market offers a viable route to bypass HIPAA constraints to validate clinical app ideas before expanding into human healthcare.

  • •

    Building a community of at least 10 engaged users early in app development helps validate product-market fit and fuels organic growth.

  • •

    Healthcare research access can be gained through institutional buy-in, offering altruistic value, diary studies, or social listening to navigate overwhelmed systems.

  • •

    Interoperability is a major pain point historically enforced by legacy EHR vendors, with FHIR standards gradually opening data access to startups.

  • •

    Prior authorizations are intentionally difficult processes used by insurers to limit care, presenting a sharp problem space with high patient resonance.

  • •

    Eric's Healthcare User Model Matrix helps organize diverse healthcare stakeholders (patients, admin, clinicians, payers) and phases to manage research scope effectively.

  • •

    Securing both executive and physician champions inside healthcare organizations is crucial for B2B app adoption, along with minimizing technical implementation burden.

  • •

    Physician skepticism often stems from emotional and credibility dynamics; approaching them with humility, empathy, and data-driven arguments eases collaboration.

  • •

    Patient education from admission to discharge is a critical, under-addressed area where AI can help translate medical jargon into accessible language, improving health outcomes.

Notable Quotes

"You’re in the right spot, and that’s the right instinct to be building."

"The app is not our business. The people on the other end of that app are our business."

"If you get 10 people to follow, that’s a good sign your business has traction."

"The veterinary pathway is well established as a way to safely get clinical validation before human healthcare."

"Interoperability is frustrating by design, but FHIR is unlocking that data slowly."

"Insurance companies want to stop people from getting care; that’s why prior authorizations exist as a barrier."

"Healthcare is not just a user journey, it's an interdependent journey of layers and phases."

"Physicians are information alphas in the room; humility and data build bridges."

"It’s easier to sell if the team is talking about the tool — popularity inside counts."

"Healthcare UX needs you. Get out there, get amongst it, and start helping."

Ask the Rosenbot
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Jemma Ahmed
Convergent Research Techniques in Customer Journey Mapping
2020 • Advancing Research 2020
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
John Calhoun
Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
2021 • DesignOps Summit 2021
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Sofía Delsordo
Public Policy for Jalisco's Designers to Make Design Matter
2021 • Civic Design 2021
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Ari Zelmanow
Dark Side of Democratization
2023 • Advancing Research Community
Peter Merholz
Customer-Centered Design Organizations
2017 • Enterprise Experience 2017
Gold
Crystal Philcox
The Many Faces of Operations
2017 • DesignOps Summit 2017
Gold
Chris Geison
What is Research Strategy?
2021 • Advancing Research 2021
Gold
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Kayla Farrell
What It's Like To Be a User Researcher at Compass
2021 • Advancing Research 2021
Gold
Séamus Byrne
Aligning Teams with Choreography
2024 • Enterprise Experience 2020
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community

More Videos

Dr. Karl Jeffries

"If you value innovation and design, then you're investing in creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Making your chief legal officer your best friend as a designer makes a lot of sense."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Building an internal research practice is critical for long-term value and integration of insights."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"We covered critical design gaps without waiting for headcount allocation or hiring delays."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"With enough creativity and imagination, you can make anything interesting."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Stakeholders start demanding better digital experiences at work because they expect the same quality they have at home."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Most organizations don’t have one research tool, but a mix, so openness and integration are essential."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"People don’t actually hate innovation; they like their jobs and feel threatened by change."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Without Jim, what we're going to see today would have been a lot worse."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books