Jamie Kaspszak

Sr. Manager, Experience Strategy & Capability Development, Best Buy

Jamie Kaspszak is a Sr. Manager of CX Strategy and Capability Development at Best Buy with 6 years of experience as a CX professional. She is passionate about technology and design and how it impacts customer and employee experience. In her role, she provides strategic guidance rooted in customer and industry trends to evolve the maturity of the CX practice at Best Buy as well as maximize the impact of the capability. She has a diverse background in customer experience, enterprise strategy, design operations and graphic design.

Rosenverse talks by Jamie:

" Low UX maturity is often a symptom of a bigger problem in how you build product, not just design adoption. "

Theme 4: Discussion

January 8, 2024

" We don’t use yesterday’s retail playbook to solve problems for today — that’s impossible. "

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

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