Peter Van Dijck

" When the team is shipping AI, someone has to decide what good looks like—and that is the gift UX research brings. "

" Often you don't have to eval everything, just what defines the quality that matters. "

" Don’t overcomplicate workflows; the simplest thing that could possibly work is often best. "

" Use custom systems for experts to quickly review and rate outputs, making feedback cycles much faster. "

" The model was baked and once it’s baked, it does not learn again until they bake a new one. "

" Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks. "

" Language is hard, and we use anthropomorphic words like reasoning and thinking to describe what the model does technically. "

" You have to build a detailed definition of what is good for my system to do meaningful automated evals. "

" Models are stateless; they take input and give output and forget everything immediately after. "

" You can’t have good AI without good information architecture. "

" People forget the expertise every seven years and have to learn everything again—this bot helps make that expertise accessible. "

" We invented the ‘prompt deep dive’ technique to spend lots of time on one prompt to deeply understand it. "