Ricardo Martins
Professor and Service designer
Rosenverse talks by Ricardo:
" Conjoint analysis reveals how consumers make choices by examining trade-offs they are willing to make. "
Unlocking the power of advanced quantitative methods
March 12, 2025
" Combining numbers with rich participant videos and quotes really brings the user to life for stakeholders. "
Day 2 Theme Panel
March 12, 2025
" People generally want to help and tell what they genuinely believe; they’re just terrible at accurate recall. "
Methodologies: Beyond the interview [Advancing Research Community Workshop Series]
September 4, 2024