Rosenverse
Advice for DesignOps Employee #1

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Advice for DesignOps Employee #1

Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Advice for DesignOps Employee #1
Speakers: Amy Gawronski Zuccaro
Link:

Summary

You have heard of DesignOps. You know how it can benefit your team. Your designers are tired of chasing requirements and dealing with tooling. But you have no idea where to start with establishing the practice in your organization. This session will help you evaluate what parts of DesignOps you need to implement, and how you can start to introduce the concept to your team.

Key Insights

  • •

    70% of design ops teams consist of a single person, making Amy's advice widely relevant.

  • •

    Understanding the specific problem that led to the creation of the design ops role helps prioritize early work.

  • •

    Role boundaries between design ops and creative leadership must be established explicitly to avoid conflicts.

  • •

    Building relationships across departments is critical, with IT and HR often being the most valuable allies.

  • •

    Career development paths are a high-impact initial focus area for design ops in new teams.

  • •

    Addressing research tool gaps and training can dramatically improve design maturity and stakeholder buy-in.

  • •

    Operating in a large, bureaucratic organization requires persistence to identify and reach the right contacts.

  • •

    Saying 'I don't know' but following up by figuring out the answer creates realistic expectations and builds trust.

  • •

    Not being a people manager can be an advantage for design ops as it enables an objective, consultative stance.

  • •

    Close, frequent one-on-ones build trust and uncover both personal and operational team challenges.

Notable Quotes

"I promise you they did not get up one morning and think, ah, yes, what my team needs is design ops."

"The catalyst that got your head count approved is the problem you should tackle first."

"If your head of design has been used to doing everything by themselves, establish early on what lives in your world and what lives in theirs."

"Making friends will help you in all sorts of ways. Relationship building has been about 75% of the game in my job."

"People will tell you what frustrates them. Boy, will they tell you what frustrates them."

"I am always super candid about not knowing things. I say, I don't know that, but I'll figure it out."

"Nobody has all the answers and we're human. That's okay."

"Bring the people who are blocking you into the process and have them see with their own eyes what you're doing."

"There is nothing more frustrating than showing up on day one as a new employee and then being like, well, your computer didn't come in yet."

"My job is part therapist. Career development and goals are basically asking what people want to be in five years."

Ask the Rosenbot
Nalini P. Kotamraju
An Organizational Story: Salesforce Lightning Design System
2016 • Enterprise UX 2016
Gold
Malini Rao
Lessons Learned from a 4-year Product Re-platforming Journey
2021 • Design at Scale 2021
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Design at Scale 2022
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Kwabena Opoku
Methodological toolkit for unique research impact
2026 • Advancing Research 2026
Gold
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Rosenfeld Community
Bianca Jefferson
From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
2025 • DesignOps Summit 2025
Gold
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Brigette Metzler
Research Repositories: A global project by the ResearchOps Community
2020 • Advancing Research Community
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Patrizia Bertini
Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation
2025 • DesignOps Community
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Advancing Research Community

More Videos

Dr. Karl Jeffries

"If you value innovation and design, then you're investing in creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Investment is attention: If the business funds you, it means they believe in what you do."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Building an internal research practice is critical for long-term value and integration of insights."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Involving designers early in the process is crucial to avoid the 'fast-food' model where they feel like order takers."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"I am not throwing away your UX."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"You can’t really advocate for UX or move an organization forward without interacting with your team and business colleagues."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Most organizations don’t have one research tool, but a mix, so openness and integration are essential."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"If you think innovation can happen without buy-in from the CEO, I would love to see that; I have not seen it work."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"My playlist changed drastically when my son was born, but data alone wouldn’t explain why."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books