DesignOps Summit 2021

Explore DesignOps Summit 2021, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

September 29, 2021

Wednesday, September 29, 2021 • DesignOps Summit 2021

SUS: A System Unusable for Twenty Percent of the Population

Sam Proulx • Accessibility Evangelist, Fable

Wednesday, September 29, 2021 • DesignOps Summit 2021

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

Mitchell Bernstein • AI Design Lead at IBM

Wednesday, September 29, 2021 • DesignOps Summit 2021

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Kate Koch • Design Ops Program Manager, Verizon
Jean-Claire Fitschen • Design Ops Program Manager, Verizon

Wednesday, September 29, 2021 • DesignOps Summit 2021

C'mon Get Happy

Tess Dixon • Design Manager, Condé Nast

Wednesday, September 29, 2021 • DesignOps Summit 2021

Inclusive Design is DesignOps

Saara Kamppari-Miller • Inclusive DesignOps Program Manager, Intel

Wednesday, September 29, 2021 • DesignOps Summit 2021

Designing Accessible Research Workflows

Phil Hesketh • Founder, Consent Kit

Wednesday, September 29, 2021 • DesignOps Summit 2021

The DesignOps Starter Kit

Michelle Chin • Design Advocate, zeroheight

Wednesday, September 29, 2021 • DesignOps Summit 2021

How to Design Your Design Operating Model

Sabrina Mach • Head of Customer Experience, Product and Design, Thoughtworks Germany
Nina Wainwright • Principal Programme Manager, Thoughtworks

Wednesday, September 29, 2021 • DesignOps Summit 2021

Advice for DesignOps Employee #1

Amy Gawronski Zuccaro • Head of Design Operations for New Ventures & Technologies, SAP

Wednesday, September 29, 2021 • DesignOps Summit 2021

Kristin Skinner • Co-author, Org Design for Design Orgs

Wednesday, September 29, 2021 • DesignOps Summit 2021

Opening Remarks

Bria Alexander • DesignOps Curator

Wednesday, September 29, 2021 • DesignOps Summit 2021

Five Years of DesignOps

Kristin Skinner • Co-author, Org Design for Design Orgs

September 30, 2021

Thursday, September 30, 2021 • DesignOps Summit 2021

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

Sam Proulx • Accessibility Evangelist, Fable

Thursday, September 30, 2021 • DesignOps Summit 2021

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

Kate Koch • Design Ops Program Manager, Verizon
Prateek Kalli • Design Ops Program Manager, Verizon

Thursday, September 30, 2021 • DesignOps Summit 2021

Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch

Luca Rager • Software Engineer & Designer Luca Rager at Xbox

Thursday, September 30, 2021 • DesignOps Summit 2021

Scaling Design Capability: How Involved Should You Be?

Andrew Webster • VP of Transformation, ExperiencePoint

Thursday, September 30, 2021 • DesignOps Summit 2021

5 Reasons to Bring your Recruiting in House

Roberta Dombrowski • VP, User Research, User Interviews
Lianna Aduana • Operations Team Lead, User Interviews

Thursday, September 30, 2021 • DesignOps Summit 2021

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

Shipra Kayan • Design Leadership, Miro

Thursday, September 30, 2021 • DesignOps Summit 2021

Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

George Abraham • Senior Product Manager, Infragistics
Stefan Ivanov • User Experience Manager, Infragistics

Thursday, September 30, 2021 • DesignOps Summit 2021

Design Staffing Models

Alicia Mooty • Group Program Manager, Adobe

Thursday, September 30, 2021 • DesignOps Summit 2021

Capturing Deep Insights

Tony Turner • UX Lead, Progressive Insurance

Thursday, September 30, 2021 • DesignOps Summit 2021

Design Ops Metrics

Kristin Sundermeyer • Director of Design Operations, McGraw Hill
Tygre Morehart • Lead Designer, McGraw Hill

Thursday, September 30, 2021 • DesignOps Summit 2021

How DesignOps can Drive Inclusive Career Ladders for All

Laine Riley Prokay • Lead Design Program Manager, Salesforce

Thursday, September 30, 2021 • DesignOps Summit 2021

Design as a Team Practice, A Practical Guide to Cross-functional Collaboration

Christopher Taylor Edwards • Product Designer and Strategist, Lead, Thoughtworks
Valerie Roske • Lead Software Developer, Thoughtworks

Thursday, September 30, 2021 • DesignOps Summit 2021

Opening Remarks

Bria Alexander • DesignOps Curator

Thursday, September 30, 2021 • DesignOps Summit 2021

Bud Caddell • Founder and Chief Strategy Officer, NOBL

Thursday, September 30, 2021 • DesignOps Summit 2021

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

Briana Thomas • Senior Design Producer, Zendesk
Christina Rodriguez • Senior Design Producer, Zendesk

October 1, 2021

Friday, October 1, 2021 • DesignOps Summit 2021

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

George Abraham • Senior Product Manager, Infragistics
Stefan Ivanov • User Experience Manager, Infragistics

Friday, October 1, 2021 • DesignOps Summit 2021

Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)

George Abraham • Senior Product Manager, Infragistics
Stefan Ivanov • User Experience Manager, Infragistics

Friday, October 1, 2021 • DesignOps Summit 2021

Prototype Reviews, People With Disabilities, and You

Sam Proulx • Accessibility Evangelist, Fable

Friday, October 1, 2021 • DesignOps Summit 2021

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro

Shipra Kayan • Design Leadership, Miro
Tess Dixon • Design Manager, Condé Nast

Friday, October 1, 2021 • DesignOps Summit 2021

Can Data and Ethics Live Together?

Matteo Gratton • Design Advocate at Sketch

Friday, October 1, 2021 • DesignOps Summit 2021

Navigating the UX Tools Landscape

JP Allen • Lifecycle Marketing Manager, User Interviews
Holly Holden • Visual Designer, User Interviews

Friday, October 1, 2021 • DesignOps Summit 2021

Look, Think, Act: The Futures-Smart Design Organization

April Reagan • Researcher and Author, Palm Trees + Robots, LLC

Friday, October 1, 2021 • DesignOps Summit 2021

Have we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb

John Calhoun • Co-author of The Design Conductors

Friday, October 1, 2021 • DesignOps Summit 2021

State of DesignOps: Learnings from the 2021 Global Report

Angelos Arnis • Co-founder / Strategic Designer, Joint Frontiers

Friday, October 1, 2021 • DesignOps Summit 2021

Opening Remarks

Bria Alexander • DesignOps Curator

Friday, October 1, 2021 • DesignOps Summit 2021

DesignOps and Content Strategy: Envisioning the Future Together

Natalie Dunbar • Principal UX Content Strategist, Author, Speaker

Friday, October 1, 2021 • DesignOps Summit 2021

Maturity Models: A Core Tool for Creating a DesignOps Strategy

Benjamin Real • Design & UX Director, BBVA Mexico

Friday, October 1, 2021 • DesignOps Summit 2021

State of DesignOps Panel

Bria Alexander • DesignOps Curator
Meredith Black • DesignOps Consultant
Tim Gilligan • Design Chief of Staff, Capital One

Friday, October 1, 2021 • DesignOps Summit 2021

Alana Washington • Senior Design Manager, Uber Freight

Speakers

Quotes

"Most screen reader users prefer robotic voices so they can speed up the speech and read much faster than typical people."

"Every decision in a design system is like a puzzle piece; together they form a bigger picture that evolves over time."

"One of our superpowers is super speed: moving at the speed of light almost in onboarding and resource planning."

"If you don’t have the basics taken care of, infinite promotions and ping pong tables are just noise."

"Inclusive design and research is a process; it happens on a spectrum from accidental to intentional."

"Accessibility really is a moving target; starting somewhere and iterating is better than waiting for perfection."

"Organic decision making doesn’t always work for high stakes efforts because design ops initiatives are often horizontal and require alignment."

"Bringing design on an equal eye level with technology and with business is the starting point."

"The catalyst that got your head count approved is the problem you should tackle first."

"This conference is a polished version of a conversation that's already happening in the world."

"Sponsor sessions are not sales pitches; they offer content similar in quality to the main program."

"Personalization is not just a trend; it’s a necessity."

"Screen reader users don’t listen to a web page like a podcast, it’s a very forward-leaning interactive experience."

"Design ops is undergoing a transformation into a CX focused team with a refined mission to drive efficiency and customer experience excellence."

"Our mission required us to build something fast, flexible, and scalable across many different product needs."

"From novice to intermediate design fluency offers enormous returns, but going from intermediate to expert is a massive investment with negligible return."

"I was surprised how quickly I could launch a project and get six leads within just a few hours using User Interviews."

"I tried to do everything all by myself at first and it didn’t catch on because no one else knew I was doing it."

"For a design system to be effective, it should be available to both designers and developers as a matching set and in a format that is native to each discipline."

"Dedicated staffing gives designers deep vertical mastery but limits horizontal experience."

"Knowledge repositories help you connect different research findings across studies, products, and even different companies."

"Saying on budget is every project goal, and in design it can be the hardest, especially with ever-changing requirements."

"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."

"It felt like an assembly line where you don't really know what is happening before you or after you."

"Sponsor sessions are free for anyone, whether you paid to attend or not, so invite your coworkers, friends, and family."

"Day two is all about design ops at scale, the maturing and evolution of design ops teams."

"We had 80 designers attending UX Weekly and trying to get through 64 slides in one hour. It wasn’t sustainable."

"The components you design in Sketch or XD come with matching coded components in the app builder, so what you design is what you get in code."

"One click, I am basically skinning this entire application to apply new brand attributes automatically to every component."

"Screen magnification is really about making the screen larger, changing color contrast, reducing motion, and panning around the magnified area."

"When I’m inspired in a meeting, I sometimes have a concerned look because I’m deeply focused, not unhappy."

"As designers, we decide what data is required and what data is shared, and that brings responsibility."

"Only 8% of people we talk to said their stakeholders know how to access results and do so often."

"In 1800, 44% of children died before their fifth birthday. We've made dramatic progress since then."

"Mountain climbing feels like an appropriate metaphor to describe our practice because it takes agility, goal setting, and peripheral vision."

"Empathy in design ops turns inward toward our own people first and extends to other stakeholders."

"Our community would not be what it is without you."

"A blueprint is required to scale content strategy safely and sustainably as part of design ops."

"We were lost in the forest and you come across this compass, maybe all time rusty, but still something a little bit useful."

"I’m a power user of Airtable because it combines multiple tools into one accessible system for designers and teams."

"You are all very excited about the future of design ops because you are charting the course together."