Partnership Playbook: Lessons Learned in Effective Partnership
Summary
Key Insights
-
•
The partnership pyramid consists of three levels: connection, communication, and collaboration, each requiring increasing effort but yielding greater benefits.
-
•
Effective partnerships require engaging both decision makers and influencers, such as subject matter experts, early to inform design efforts.
-
•
The 'three in the box' model—business, design, and technical representatives—should be expanded in regulated industries to include legal and compliance stakeholders.
-
•
Starting with a clear, concrete ask when connecting helps quickly identify the right stakeholders and saves time.
-
•
Building your own communication table with regular routines (executive updates, design demos) fosters predictable engagement and broad inclusion.
-
•
Active feedback is critical; absence of feedback in ongoing meetings can mask misalignment until final stages.
-
•
Collaboration demands continuous evaluation of connection quality and communication dynamics as teams and project phases evolve.
-
•
Workshops and ideation sessions reinforce alignment and keep engagement active across diverse stakeholders.
-
•
Successful collaboration leads to design advocacy from business partners who use design language and advocate for design practices to others.
-
•
Organizational culture grounded in mission and values like service, loyalty, honesty, and integrity provides a strong foundation for effective partnerships.
Notable Quotes
"When you put in that effort, you’re going to get the advocacy not only from your team but within the organization."
"I’d argue you couldn’t be effective in any role without some sense of how to create partnerships and move forward."
"The three in the box model is business, design, and technical representation, plus legal and compliance in regulated environments."
"Lead with the ask, lead with the value, so people understand what you’re looking for from the start."
"A seat at the table versus building the table means setting routines where all the right partners come together regularly."
"Setting extra places at the table is important because people will join and leave meetings depending on the project phase."
"The absence of feedback during design demos was a red flag — we missed information and had to realign quickly."
"We connect design decisions back to business performance and risk metrics to answer the concerns of our partners."
"Engaging influencers early helped them appreciate being included sooner than later, which improved the project."
"We want to hear our partners speaking design language and advocating for design activities across the organization."
Or choose a question:
More Videos
"Design ops has the opportunity to set a new default future, not follow the path set by the past."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Creating internal champions in client organizations helps improve adoption and reduces churn."
Amy MarquezINVEST: Discussion
June 15, 2018
"Building an internal research practice is critical for long-term value and integration of insights."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"One designer's security in a dedicated model may be another designer's stagnation."
Alicia MootyDesign Staffing Models
September 30, 2021
"With enough creativity and imagination, you can make anything interesting."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"Operations tends to be something companies only think about when they are scaling rapidly, but investing early is essential."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"I didn’t want to be part of that as a founder, hacking attention just to fulfill engagement metrics."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"People don’t actually hate innovation; they like their jobs and feel threatened by change."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Existing research repositories die at the bottom of slide decks; that’s why I started Everywhere to rethink how we manage insights."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
