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Summary
Rather than spend all our time validating product decisions late in the development lifecycle, researchers can (and should!) drive innovation. This interactive discussion will set researchers up with tools and product knowledge to impact change in roadmaps. Participants will hear real-world examples and learn how to drive a research roadmap against business strategy goals and KPIs and create stronger partnerships with Product.
Key Insights
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Impact of research is crucial in today's challenging job market.
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Integration of qualitative and quantitative methods can enhance user research effectiveness.
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Collaboration with product managers and other teams is essential for successful outcomes.
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Visibility and buy-in for research findings remain significant hurdles for UX professionals.
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Research methodologies should be employed strategically and contextually based on project needs.
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Understanding business KPIs can help align research with organizational goals.
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Maintaining relationships with analytics and product teams fosters better communication and influence.
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Research repositories should be user-friendly and linked to KPIs and themes.
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Agile practices can become diluted and must be rooted in genuine test-and-learn principles.
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Cross-functional collaboration leads to richer insights and improved user experiences.
Notable Quotes
"We're discovering that the world we're in right now is definitely not antagonistic to research."
"We have a huge opportunity for research to lead qualitative and quantitative together."
"If you have not spent time with your product owner, that can be a huge miss."
"We need to show how our insights lead to better business outcomes."
"Our research should be tied directly to the KPIs we're aiming for as an organization."
"Organizations often prioritize delivery over user experience, causing frustration in research."
"Researchers need to adopt a scrappy, nimble approach to be effective."
"Communicating with product managers is key to aligning research with business priorities."
"Each report should make a clear connection to the business goals we're addressing."
"Effective research is about knowing when to apply different methodologies."
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