So You've Got a Seat at the Table. Now What?
Summary
Key Insights
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Senior leaders usually prefer strong opinions and clear next steps over detailed research methodologies.
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Researchers often talk to leadership as if they were peers, causing a gap in communication effectiveness.
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The discipline of research has evolved from seeking approval to demanding inclusion at decision-making forums.
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Many researchers already have a metaphorical seat at the table, evidenced by leadership referencing and using their work.
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Analyzing how stakeholders communicate—positive, fact-based, or intensity-driven—helps tailor messages for greater impact.
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Effective storytelling for leadership means creating memorable, high-level narratives rather than comprehensive reports.
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Research teams must start involvement well before formal planning cycles to influence investment decisions.
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Closing the feedback loop by gathering stakeholder responses post-decision is crucial but often overlooked.
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Cultural differences, such as inductive versus deductive reasoning, affect how research findings should be presented.
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Understanding stakeholders’ goals and language (e.g., metrics like revenue or user engagement) improves researcher alignment and influence.
Notable Quotes
"VPs want to know what you really think. They want to see your insights distilled into a clear position of what needs to be done next."
"We have been focused for so long on getting that seat that we haven’t realized that a lot of us are actually already there."
"The moment they begin to shift their thinking and make decisions based on that work, they’re actually giving you a seat."
"Different people communicate in different ways, and understanding those ways gives you the key to convincing them."
"People broadly fall into three communication styles: positive, fact-based, and intensity-based."
"Telling the right story means creating a memorable shorthand that leaders can reference when they're at other tables."
"Closing the loop by understanding when and why recommendations don’t get adopted is probably the most easily actionable piece of advice I can give."
"Stakeholders aren’t leaving us out on purpose; they make reasonable decisions with imperfect information."
"The single most important thing we can do at the table is expanding the boundaries of knowledge for decision makers."
"If you understand their language—gross merchandising value, monthly recurring revenue, daily active users—you speak their world."
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