Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
The Feeling of Data
Summary
Key Insights
-
•
Good data culture requires intentional decisions about what data is collected and why.
-
•
Democratizing data access speeds up decision-making and reveals cultural issues when too difficult.
-
•
Human curation remains essential for data quality as AI can’t yet fully replace manual intervention.
-
•
Data storytelling shapes organizational culture and helps unify diverse interpretations of the same data.
-
•
Designers play a critical role beyond aesthetics by mediating between teams and aligning data practices.
-
•
AI’s current lack of context understanding leads to overconfidence and risk of missing nuance.
-
•
Transparency via data lineage tools is crucial to avoid black-box models and build trust in AI.
-
•
There is often tension between 'hard' quantitative data and 'soft' experiential insights in decision-making.
-
•
A mature data culture integrates data quality metrics with organizational norms and responsibilities.
-
•
Information architecture and shared terminology are vital to reduce confusion and promote healthy data culture.
Notable Quotes
"Data problems often end up being people problems because we're lazy, shortsighted, territorial creatures."
"We as people are our data, which means we have to treat data problems with care and consideration."
"Good data culture is intentional about the decisions we want to make and why."
"If people have to file requests and learn SQL just to get simple data, you have a culture problem."
"Data quality is multifaceted, subjective, and can't be reduced to simple profiles alone."
"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."
"No black boxes: AI needs to explain its answers just like people do to build accountability and trust."
"Most people will make the right decisions with data if they know the appropriate guidelines."
"Designers should act like therapists or journalists when negotiating political divides around data governance."
"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."
Or choose a question:
More Videos
"If you value innovation and design, then you're investing in creativity."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"You have to understand how the business actually makes money to align UX with it."
Amy MarquezINVEST: Discussion
June 15, 2018
"Trust is built by showing you’re there to help make them succeed, not just push your agenda."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"It took a lot of relationship building and conversations to break down the perception that designers' time was owned by particular teams."
Alicia MootyDesign Staffing Models
September 30, 2021
"We want to stay in the game no users cursing our name."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"We never compromise on the business goals, but how we achieve them can be flexible and pragmatic."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"Our principle is that whatever we build must help researchers avoid becoming a silo."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"If you think innovation can happen without buy-in from the CEO, I would love to see that; I have not seen it work."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Marketing is an essential collaborator because they help package and communicate insights organization-wide."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022