Theme 1 Intro
Summary
Chris welcomes attendees to the Advancing Research conference in New York, sharing his personal East Coast roots and current ties to the city. He stresses the importance of naming the trauma caused by the pandemic and massive layoffs within the research field to move forward collectively. The conference purpose is to enhance strategic influence of research within organizations to combat extractive practices and increase impact. Chris credits co-curators Gem and Lou for innovating the speaker selection process through panel discussions that shape the conference themes. The day’s agenda features Neil Berry discussing connecting product and brand through cultural trends, Andy War urging the unification of research functions, and Nini Kajaro sharing her experience moving research out from under UX for greater influence. Robin Beers encourages shifting research focus towards understanding company culture for broader impact. After lunch, Fatima Richmond shares a vision of research operations as engines of strategic influence, Peter Levin challenges traditional research categorizations by promoting solving present problems, and Trisha Wang closes with a provocative perspective on researcher roles amid AI’s rise. Chris closes with a personal note on sobriety, urging inclusivity at the conference’s social events and reminding attendees of quiet rooms and support options for neurodivergent, new parents, or those observing religious practices, fostering an environment of welcome and care.
Key Insights
-
•
Naming collective trauma from the pandemic and recent layoffs is essential for the research community to move forward.
-
•
There is an urgent need for research teams to gain greater strategic influence within their organizations to counteract exploitative practices.
-
•
Unifying research functions under one umbrella can strengthen organizational influence and cohesion.
-
•
Separating research organizations from UX departments can enhance the research team’s ability to influence company decisions.
-
•
Focusing research not only on product insights but also on the culture of the organization can drive broader impact.
-
•
Research operations should be envisioned as strategic engines that drive influence within organizations.
-
•
Solving immediate, practical problems can reveal greater organizational possibilities beyond the tactical/strategic research divide.
-
•
Researchers need to reconceive their relationship with emerging AI technologies, aiming to shape rather than just use them.
-
•
A collaborative, iterative speaker preparation process, though challenging, improves the quality and cohesion of conference presentations.
-
•
Creating an inclusive conference environment supporting sobriety, neurodivergence, new parents, and religious observers strengthens community bonds.
Notable Quotes
"We need to name the trauma in order to move forward."
"Layoffs wiped out 20, 50, even 75% of research teams in profitable companies."
"Evidence-based strategies focused on human beings may hold the key to breaking free from exploitative practices."
"Product and brand are two sides of the same coin, tied together through cultural trends."
"Unifying research functions under one umbrella gives us more influence in organizations."
"Removing research from underneath UX has increased our ability to influence at Salesforce."
"We need to turn our skills toward observing the culture of the companies we’re in."
"Research operations can and should be engines of strategic influence."
"The best entry point to organizational influence is solving the problems right in front of us."
"Researchers must be shapers of AI technology and not simply users of it."
Or choose a question:
More Videos
"Are you creative? Such a loaded question, isn't it?"
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"We use Alexa’s personification for good, fun, and delight, but we don’t advertise, especially because there may be kids listening."
Amy MarquezINVEST: Discussion
June 15, 2018
"Both tribes really believe in doing awesome for customers, that’s our common ground."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"Some needs proved full-time, so hybrid staffing models are often short term or mixed part-time."
Alicia MootyDesign Staffing Models
September 30, 2021
"Research in science fiction helps make research real and creative all the time."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"If you think innovation can happen without buy-in from the CEO, I would love to see that; I have not seen it work."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Combining the what we see in data with the why we get from user research is where true insights live."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022