Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
A Genuine Conversation about the Future of UX Research
Summary
If you’ve followed LinkedIn of late, it’s clear that UX researchers are frustrated. They feel their work is undervalued, their strategic contributions are marginalized, and their jobs have been made redundant. Multiple fingers have been pointed in multiple directions, and—as you’d expect from social media—the discussion has often ended up in a decidedly sour place. In light of The big design freakout and the UX research reckoning, there is an important conversation to be had about the changing roles of research, design, and product, and where we go from here. In light of this, Rosenfeld’s Advancing Research community is hosting a panel of respected, collaborative, and opinionated experts from the disciplines/functions at the core of this changing dynamic: Jamika Burge, Teresa Torres, Robert Fabricant, Noam Segal, and Peter Merholz—to stop litigating the past, and engage in a positive, constructive conversation about the future of UX research. Panelists: Jamika Burge, Robert Fabricant, Noam Segal, Teresa Torres Moderated by: Peter Merholz
Key Insights
-
•
Aligning user research outcomes with business goals is critical for demonstrating research value.
-
•
AI offers opportunities for continuous discovery but raises concerns over bias and ethical transparency.
-
•
Democratizing research involves enabling non-researchers to conduct basic studies, freeing skilled researchers for complex tasks.
-
•
A mature organizational environment is necessary to successfully democratize research without sacrificing quality.
-
•
Research quality can be evaluated using reliability and validity concepts adapted from academia.
-
•
Not all research activities require advanced skills; even product managers can be trained in targeted, simple research types.
-
•
Organizational change management is as important as research execution for advancing user-focused practices.
-
•
The UX research community debates moving past the term 'democratization' to focus on evolving roles amidst technological change.
-
•
Measuring UX research value is complex because impact permeates across teams and is less quantifiable than engineering outputs.
-
•
Despite evolving roles and tools, there will always be a need for specialized, skilled researchers for longitudinal and rigorous studies.
Notable Quotes
"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"
"Building for humans is a huge challenge because humans are multi-layered, weird, and wonderful irrational creatures."
"If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers."
"Democratization has been happening for over 20 years and it’s only going to keep happening."
"User research itself is not a single function but many disciplines that require integrity and stewardship."
"We need to move past the point of who does what and into how our roles are changing with technology."
"We know what is not good research, but defining and communicating what good research looks like is more challenging."
"The ultimate measure of our research is its impact—did we build the right thing and did it have the expected effect?"
"Organizational change management requires as much care and effort as executing good research."
"There is always more work to be done than we will ever be able to do, so enabling others to participate is beneficial."
Or choose a question:
More Videos
"Templates outline workflow models that encourage peer feedback before insights get published to the main hub."
Michelle Bejian Lotia Anne-Marie MorellRolling Out a Repository: How Zapier Centralizes Insights from Across their Organization
March 28, 2023
"If someone says hell no, don’t stop, keep going."
Juhan SoninDesign Now! The Agenda for Action
September 4, 2025
"Audible’s cancellation process intentionally uses unclear structure and multiple primary buttons to slow users down — a dark pattern."
Billy CarlsonPro-level UI Tips for Beginners
September 9, 2022
"AI-generated diagrams are usually not perfect, but they offer a better starting point than a blank page."
Russell Blair Milan GuentherKilling the blank page
June 5, 2024
"To be business and design, not business versus design, we have to change the language we use to talk about value."
Nathan ShedroffRedefining Value: Bridging the Innovation Culture Divide
May 14, 2015
"We live in a biosphere that’s collapsing, so maybe we should try life-centered design rather than just human-centered design."
Alison Rand Sarah BrooksScaling Impact with Service Design
March 25, 2021
"Make sure you clearly define who your message applies to so your audience can quickly scan and recognize relevance."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Showing sketches to customers early encourages them to redraw and better express their needs."
Tatyana MamutOpening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
June 3, 2019
"Momentum is great, but without a disciplined system, things will go back to the way they were."
Kyria Stephens Marlon KernerPower to Heal: Civic Design in the Aftermath of Tragedy
November 17, 2022
