Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
A Genuine Conversation about the Future of UX Research
Summary
Key Insights
-
•
Aligning user research outcomes with business goals is critical for demonstrating research value.
-
•
AI offers opportunities for continuous discovery but raises concerns over bias and ethical transparency.
-
•
Democratizing research involves enabling non-researchers to conduct basic studies, freeing skilled researchers for complex tasks.
-
•
A mature organizational environment is necessary to successfully democratize research without sacrificing quality.
-
•
Research quality can be evaluated using reliability and validity concepts adapted from academia.
-
•
Not all research activities require advanced skills; even product managers can be trained in targeted, simple research types.
-
•
Organizational change management is as important as research execution for advancing user-focused practices.
-
•
The UX research community debates moving past the term 'democratization' to focus on evolving roles amidst technological change.
-
•
Measuring UX research value is complex because impact permeates across teams and is less quantifiable than engineering outputs.
-
•
Despite evolving roles and tools, there will always be a need for specialized, skilled researchers for longitudinal and rigorous studies.
Notable Quotes
"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"
"Building for humans is a huge challenge because humans are multi-layered, weird, and wonderful irrational creatures."
"If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers."
"Democratization has been happening for over 20 years and it’s only going to keep happening."
"User research itself is not a single function but many disciplines that require integrity and stewardship."
"We need to move past the point of who does what and into how our roles are changing with technology."
"We know what is not good research, but defining and communicating what good research looks like is more challenging."
"The ultimate measure of our research is its impact—did we build the right thing and did it have the expected effect?"
"Organizational change management requires as much care and effort as executing good research."
"There is always more work to be done than we will ever be able to do, so enabling others to participate is beneficial."
Or choose a question:
More Videos
"Most people assume Medicare covers long-term care, but it doesn't."
George AyeDesigning a New Social Contract
June 25, 2026
"I appreciate your allyship when I'm in the room, but I appreciate it more when I'm not in the room."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"If you’re working at scale, many problems that seem like 'clock' problems actually have 'cloud' elements."
Sheryl CababaLiving in the Clouds: Adopting a Systems Thinking Mindset
June 6, 2023
"I generated a Tailwind color palette with AI that took seconds, compared to what used to take me some time manually."
John DonmoyerShipping your code generation experiments to production
June 11, 2025
"If you value innovation and design, then you're investing in creativity."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Your metrics allow you to tell data-supported stories to communicate progress effectively."
Peter BoersmaHow to Define and Maintain a DesignOps Roadmap
October 3, 2023
"Burnout comes from moral injury, not from working too hard or long hours."
Anil DashDesigning with power in the age of AI
June 10, 2026
"Public sector work is about broadening your reach and delivering outcomes to everyone, not winning market share."
Louis Rosenfeld Lashanda Hodge Senongo Akpem Chris HodowanecBecoming a Civic Designer: Making the Move from Private to Public Sector
November 17, 2022
"We started analytics at the beginning so we could benchmark and compare old and new site performance."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
