Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
A Genuine Conversation about the Future of UX Research
Summary
Key Insights
-
•
Aligning user research outcomes with business goals is critical for demonstrating research value.
-
•
AI offers opportunities for continuous discovery but raises concerns over bias and ethical transparency.
-
•
Democratizing research involves enabling non-researchers to conduct basic studies, freeing skilled researchers for complex tasks.
-
•
A mature organizational environment is necessary to successfully democratize research without sacrificing quality.
-
•
Research quality can be evaluated using reliability and validity concepts adapted from academia.
-
•
Not all research activities require advanced skills; even product managers can be trained in targeted, simple research types.
-
•
Organizational change management is as important as research execution for advancing user-focused practices.
-
•
The UX research community debates moving past the term 'democratization' to focus on evolving roles amidst technological change.
-
•
Measuring UX research value is complex because impact permeates across teams and is less quantifiable than engineering outputs.
-
•
Despite evolving roles and tools, there will always be a need for specialized, skilled researchers for longitudinal and rigorous studies.
Notable Quotes
"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"
"Building for humans is a huge challenge because humans are multi-layered, weird, and wonderful irrational creatures."
"If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers."
"Democratization has been happening for over 20 years and it’s only going to keep happening."
"User research itself is not a single function but many disciplines that require integrity and stewardship."
"We need to move past the point of who does what and into how our roles are changing with technology."
"We know what is not good research, but defining and communicating what good research looks like is more challenging."
"The ultimate measure of our research is its impact—did we build the right thing and did it have the expected effect?"
"Organizational change management requires as much care and effort as executing good research."
"There is always more work to be done than we will ever be able to do, so enabling others to participate is beneficial."
Or choose a question:
More Videos
"Encourage adoption by sharing documentation in relevant channels, referring team members to it, and including it in onboarding."
Gabrielle VerderberDocumentation Your Team Will Actually Use
October 3, 2023
"Federal funding does not provide food for participants, so we had to plan accordingly to make participation irresistible."
Alexia Cohen Adriane AckermanIncreasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona
December 4, 2024
"Empathy isn’t about absorbing everyone’s emotions; it’s about shifting from problem empathy to solution empathy."
Anat Fintzi Rachel MinnicksDelivering at Scale: Making Traction with Resistant Partners
June 9, 2022
"Nearly three quarters of those surviving violent trauma report alcohol use disorders, which can lead to thoughts of suicide."
Megan Nipe Lyndsay BoothHuman-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
December 8, 2021
"It’s important to create a clear value proposition that ties your work to the larger organizational mission."
Jackie AjouxLeveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
January 8, 2024
"When you go to a physician, you trust their diagnosis and treatment, not just the tests they order."
Aras Bilgen Ari ZelmanowResearch Democratization: A Debate
March 29, 2023
"When things start to go bad, we’re going to pull the plug on it immediately—that helps build trust."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Emails are terrible mediums when you’re trying to have human conversations about complex cultural issues."
B. Pagels-MinorBreaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
June 10, 2022
"HR, especially Learning and Development, holds the real power of organizational transformation."
Jeff GothelfThe Intersection of Lean and Design
January 10, 2019
