Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
A Genuine Conversation about the Future of UX Research
Summary
Key Insights
-
•
Aligning user research outcomes with business goals is critical for demonstrating research value.
-
•
AI offers opportunities for continuous discovery but raises concerns over bias and ethical transparency.
-
•
Democratizing research involves enabling non-researchers to conduct basic studies, freeing skilled researchers for complex tasks.
-
•
A mature organizational environment is necessary to successfully democratize research without sacrificing quality.
-
•
Research quality can be evaluated using reliability and validity concepts adapted from academia.
-
•
Not all research activities require advanced skills; even product managers can be trained in targeted, simple research types.
-
•
Organizational change management is as important as research execution for advancing user-focused practices.
-
•
The UX research community debates moving past the term 'democratization' to focus on evolving roles amidst technological change.
-
•
Measuring UX research value is complex because impact permeates across teams and is less quantifiable than engineering outputs.
-
•
Despite evolving roles and tools, there will always be a need for specialized, skilled researchers for longitudinal and rigorous studies.
Notable Quotes
"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"
"Building for humans is a huge challenge because humans are multi-layered, weird, and wonderful irrational creatures."
"If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers."
"Democratization has been happening for over 20 years and it’s only going to keep happening."
"User research itself is not a single function but many disciplines that require integrity and stewardship."
"We need to move past the point of who does what and into how our roles are changing with technology."
"We know what is not good research, but defining and communicating what good research looks like is more challenging."
"The ultimate measure of our research is its impact—did we build the right thing and did it have the expected effect?"
"Organizational change management requires as much care and effort as executing good research."
"There is always more work to be done than we will ever be able to do, so enabling others to participate is beneficial."
Or choose a question:
More Videos
"You don’t get anyone to do anything."
Matt LeMayYou Don’t “Get” Anyone to Do Anything
December 6, 2022
"Uganda is Africa’s largest refugee host nation with over 1.5 million refugees, 60% of whom are children—yet this crisis is often invisible in media."
Liz EbengoThe Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
December 4, 2024
"All fixed set patterns are incapable of adaptability and pliability. The truth lies outside of fixed patterns."
Mark BoultonOps without Designers
November 7, 2018
"Governance needs to become a self-correcting, flexible, and adaptable mechanism rather than centralized enforcement."
Jeff SussnaWhat DesignOps Can Learn From DevOps
November 6, 2017
"Everybody involved in product making should have empathy for each other, not just for the customer."
Monty HammontreeThe Future of UX Research
December 3, 2020
"AI will ensure appropriate human judgment, not replace it."
Carol SmithOperationalizing Responsible, Human-Centered AI
June 7, 2023
"The intellectually honest answer to most questions about information architecture is, I’m not sure, or it depends."
Sarah BarrettThe "How" of Enterprise Information Architecture
June 6, 2023
"When the pandemic hit, those in the resilient 'yellow' zone had enough reserve to readjust and come back."
Ariba JahanTeam Resiliency Through a Pandemic
January 8, 2024
"We learned that hiring for the specific design team’s needs works better than a one-size-fits-all DPM approach."
Brennan HartichCommunicating and Establishing DesignOps as a New Function
November 7, 2018
