Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
A Genuine Conversation about the Future of UX Research
Summary
If you’ve followed LinkedIn of late, it’s clear that UX researchers are frustrated. They feel their work is undervalued, their strategic contributions are marginalized, and their jobs have been made redundant. Multiple fingers have been pointed in multiple directions, and—as you’d expect from social media—the discussion has often ended up in a decidedly sour place. In light of The big design freakout and the UX research reckoning, there is an important conversation to be had about the changing roles of research, design, and product, and where we go from here. In light of this, Rosenfeld’s Advancing Research community is hosting a panel of respected, collaborative, and opinionated experts from the disciplines/functions at the core of this changing dynamic: Jamika Burge, Teresa Torres, Robert Fabricant, Noam Segal, and Peter Merholz—to stop litigating the past, and engage in a positive, constructive conversation about the future of UX research. Panelists: Jamika Burge, Robert Fabricant, Noam Segal, Teresa Torres Moderated by: Peter Merholz
Key Insights
-
•
Aligning user research outcomes with business goals is critical for demonstrating research value.
-
•
AI offers opportunities for continuous discovery but raises concerns over bias and ethical transparency.
-
•
Democratizing research involves enabling non-researchers to conduct basic studies, freeing skilled researchers for complex tasks.
-
•
A mature organizational environment is necessary to successfully democratize research without sacrificing quality.
-
•
Research quality can be evaluated using reliability and validity concepts adapted from academia.
-
•
Not all research activities require advanced skills; even product managers can be trained in targeted, simple research types.
-
•
Organizational change management is as important as research execution for advancing user-focused practices.
-
•
The UX research community debates moving past the term 'democratization' to focus on evolving roles amidst technological change.
-
•
Measuring UX research value is complex because impact permeates across teams and is less quantifiable than engineering outputs.
-
•
Despite evolving roles and tools, there will always be a need for specialized, skilled researchers for longitudinal and rigorous studies.
Notable Quotes
"How do we show the value of the work that enables us to really advocate for the humans whom we are serving?"
"Building for humans is a huge challenge because humans are multi-layered, weird, and wonderful irrational creatures."
"If we are truly going to create customer-centric organizations, every single person needs firsthand exposure to customers."
"Democratization has been happening for over 20 years and it’s only going to keep happening."
"User research itself is not a single function but many disciplines that require integrity and stewardship."
"We need to move past the point of who does what and into how our roles are changing with technology."
"We know what is not good research, but defining and communicating what good research looks like is more challenging."
"The ultimate measure of our research is its impact—did we build the right thing and did it have the expected effect?"
"Organizational change management requires as much care and effort as executing good research."
"There is always more work to be done than we will ever be able to do, so enabling others to participate is beneficial."
Or choose a question:
More Videos
"The world isn’t designed for left-handed people, but left-handedness doesn’t have the same power structure implications as race or gender."
Sandra CamachoCreating More Bias-Proof Designs
January 22, 2025
"Experiential significance is that moment in research when something just hits you as really important and impossible to ignore."
Robin BeersResearch as a Catalyst for Organizational Transformation
March 12, 2021
"The act of naming, organizing, structuring information is itself a foundational design decision plan for the future."
Sean Baker Sara RomanoskiWeaving Knowledge Management into the Fabric of Our Design Practice
September 11, 2025
"If we aren’t crafting experiences that support a thoughtful, ethical confluence of human and machine, humanity is never gonna get to enjoy that meal."
Helen ArmstrongAugment the Human. Interrogate the System.
June 7, 2023
"Researchers can overcome reluctance to include others by training them closely and collaborating on synthesis to maintain data quality."
Dr Chloe SharpUsing Evidence and Collaboration for Setting and Defending Priorities
November 29, 2023
"Everyone has power. The only question is whether they know it or not, and whether they know how to use it."
Anil DashDesigning with power in the age of AI
June 10, 2026
"Turning every study plan into a kind of report with new and existing insights is a mindset shift that can build a durable asset."
Jake BurghardtFinding More Inroads into Research Impact
February 20, 2026
"The iPhone launch was a remarkably compelling, magnetic, and beautiful case study for the power of design."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025
"When I think back on audits, it was usually one individual doing it; I recommend at least having a team of two or three involved."
Eduardo Ortiz Robin Beers Rachael Dietkus, LCSW Bruce Gillespie Jess Greco Marieke McCloskey Renee ReidDay 3 Theme Panel
March 13, 2025