Theme 1: Introduction
Summary
Bria opens the first day of the conference with an energetic introduction to theme one, centered on the craft of designing at scale in enterprise UX. She acknowledges the complexity of building and shipping products that serve millions of users across many geographies and diverse contexts. The sessions curated under this theme address real-world challenges such as modernizing legacy platforms, creating cohesive UX after mergers and acquisitions, and planning for accessibility and inclusivity. Cornelius Rushrew delivers the framing talk to set the tone for tackling large-scale design challenges, while Kenneth Bowles closes by discussing responsibility and ethics in design. Bria emphasizes the collaborative and iterative process behind the talks, ensuring practical, actionable guidance throughout the sessions.
Key Insights
-
•
Building at scale in enterprises requires balancing complexity across millions of users and dozens of geographies.
-
•
Craftsmanship is crucial even in large-scale enterprise UX projects.
-
•
Modernizing legacy platforms is a significant, common challenge in enterprise design.
-
•
Defining a cohesive user experience after mergers and acquisitions demands careful strategy.
-
•
Accessibility and inclusivity must be integral considerations from the start.
-
•
Conversations and iterative collaboration among speakers improve the relevance of presentations.
-
•
Each conference theme is designed as a mini-conference focused on a specific aspect of UX at scale.
-
•
Cornelius Rushrew’s framing talk sets foundational strategies for dealing with large-scale challenges.
-
•
Kenneth Bowles addresses ethics and responsibility as essential components of enterprise design.
-
•
Themes evolved from previous enterprise UX conferences show a maturation toward more holistic experience design.
Notable Quotes
"You have to build something, ship something, and make something especially when dealing with hundreds of thousands of objects."
"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."
"Craft is a pet issue for me; it remains central even in massive enterprise projects."
"We collaborate and iteratively build out these presentations as part of a continuing conversation."
"Modernizing legacy platforms while maintaining a cohesive UX is a major challenge enterprises face."
"Mergers and acquisitions require us to carefully avoid pitfalls when unifying user experiences."
"Accessibility and inclusivity are not afterthoughts; they must be baked into the design from the start."
"Cornelius Rushrew will set the stage and tone for how to tackle problems at scale."
"Kenneth Bowles will close with a focus on responsibility and ethics in enterprise UX."
"Each conference theme acts like a mini conference exploring a deep aspect of designing at scale."
Or choose a question:
More Videos
"Are you creative? Such a loaded question, isn't it?"
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"I never want to walk into a review with my stakeholders at the SVP level and see something for the first time."
Amy MarquezINVEST: Discussion
June 15, 2018
"The core of it is really putting yourself in that other person’s shoes—it’s basic but essential empathy."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"We covered critical design gaps without waiting for headcount allocation or hiring delays."
Alicia MootyDesign Staffing Models
September 30, 2021
"With enough creativity and imagination, you can make anything interesting."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"Choosing a research repository is a big battle in your organization; the right decisions can really help you succeed."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"The incentive structure at a big company is set up to reward people for entirely different stuff than innovation requires."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"You’ve got to take control of the backlog and position your team as value-driven, not just servicing individual teams."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
