Rosenverse
Today’s Design Ops and Programs Landscape & Career Paths

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Today’s Design Ops and Programs Landscape & Career Paths

Gold
Wednesday, October 4, 2023 • DesignOps Summit 2023
Share the love for this talk
Today’s Design Ops and Programs Landscape & Career Paths
Speakers: Abbey Smalley
Link:

Summary

Over the past year, Abbey Smalley, former Head of Design Programs at Amazon has taken a deep dive into the types of Design Ops roles and levels that exist in the market. She’s collected the themes of her findings as well as synthesized insights from interviewing several Design Ops professionals and hiring managers into a newly developed framework that will help you better understand the types of opportunities that exist in the field. She'll also share recommendations on core skills to learn and present in your portfolio to help you land your next dream role.

Key Insights

  • •

    Design ops and design program manager job titles are highly inconsistent across companies, often not reflecting the actual scope or tasks.

  • •

    Job seekers should widen their search beyond traditional titles and focus on job descriptions to find suitable roles.

  • •

    Prior experience requirements split roughly among design experience (30%), project management (40%), design ops experience (20%), and product lifecycle (14%).

  • •

    Teams benefit from diverse backgrounds as Roxanne highlights, mixing previous design, project management, and communications experience.

  • •

    Most open roles do not specialize but, when they do, focus areas include design systems, research, growth, and culture/community roles.

  • •

    There is a significant shortage of entry-level design ops roles, creating a barrier for new entrants into the field.

  • •

    Salary ranges for design ops roles vary widely from around $80,000 to $350,000, often correlating with seniority, company size, and location.

  • •

    59% of roles require onsite work, 13% hybrid, and 28% remote, with many remote positions still having geographic restrictions.

  • •

    Design ops and design program management roles often blend operational and program management duties, with little clear separation currently in the market.

  • •

    UX maturity of companies strongly correlates with the presence and scale of design ops roles; half of UX professionals are in emergent, inconsistent stages.

Notable Quotes

"What is in a name in a title is not much. It’s more of a mad libs plug and play where every title and role word can be swapped out."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"A really strong design ops team is having a mix of previous experiences. It helps the team complement with different perspectives and skills – Roxanne."

"Almost no current roles in 2023 are looking for someone with zero years experience, highlighting an entry-level gap."

"The most salary ranges fell between $140,000 to $270,000 a year, with larger companies paying more, but there’s wide variability."

"59% of roles were onsite focused in 2023, showing a shift back post-pandemic, but remote roles still exist with some location preferences."

"The term program manager in this field is used in two very different ways – managing a portfolio of products or managing a program initiative."

"The majority of design ops and program roles are still at a team leveling of one while companies try to build out other levels."

"The future is already here, it’s just not evenly distributed – Dave Maloof, highlighting uneven UX maturity and design ops adoption."

"There are more design ops practitioners than current roles, so don’t lose hope if you’re struggling to find your next opportunity."

Ask the Rosenbot
Laura Weiss
Turn Down the Heat: 3 Ways to Handle Conflict in the Moment
2024 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
Gold
Ruzanna Rozman
Getting in Flow with Your Team
2024 • DesignOps Summit 2020
Gold
Lija Hogan
Practical Principles of Inclusive Research
2023 • Advancing Research 2023
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
William Newton
How to Lead With Data, and Without Data
2023 • Enterprise UX 2023
Gold
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Candace Myers
Standardizing Design at Scale
2022 • DesignOps Summit 2022
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Bassel Deeb
Do More With Less: Equip and Lead Design Orgs Through Adversity
2023 • DesignOps Summit 2023
Gold

More Videos

Dr. Karl Jeffries

"The biggest myth of all is you can't teach creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"We use Alexa’s personification for good, fun, and delight, but we don’t advertise, especially because there may be kids listening."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Both tribes really believe in doing awesome for customers, that’s our common ground."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Some needs proved full-time, so hybrid staffing models are often short term or mixed part-time."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"With enough creativity and imagination, you can make anything interesting."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"We made it a priority from day one to support data exports so customers can leave without wasting weeks migrating data."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"The incentive structure at a big company is set up to reward people for entirely different stuff than innovation requires."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Marketing is an essential collaborator because they help package and communicate insights organization-wide."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books