From generic to contextual research insights with AI | Live Q&A
Summary
Join us for a live session on how to run research projects with AI – without compromising quality or replacing the researcher. Built on insights from hundreds of interviews with product researchers at global companies, Survicate’s new Research Projects feature is designed to work with full research hypothesis context and real-world workflows. We’ll run a research project live using real data and sources, then open the floor for honest feedback, questions, and discussion around your hesitations and challenges with AI in research. All participants will receive early access to the product, and help shape the final direction of this next-gen Research Repository!
Key Insights
-
•
Fully autonomous AI synthesis of customer feedback can produce low-quality results and lacks user control.
-
•
Human-in-the-loop involvement remains crucial for trustworthy, actionable research insights.
-
•
Using AI-powered chat-based prototyping tools like Cloud Code accelerates design iterations and enables instant user testing.
-
•
Allowing users to explore realistic, interactive prototypes freely yields richer, contextual feedback over fixed scenarios.
-
•
Project-based research in products empowers users to select data sources and tailor AI synthesis focus.
-
•
Integrating AI to generate company-specific context improves relevance and quality of automated analysis.
-
•
The traditional research, design, and product management process must adapt holistically, not in isolation, due to AI's impact.
-
•
Low-fidelity prototypes should be retained longer until fundamental issues are resolved before moving to high-fidelity.
-
•
AI-powered prototypes resemble an updated Wizard of Oz method with consistent, scalable simulation rather than manual mimicry.
-
•
Rapid prototype updates between interviews drive more efficient feedback loops and better product evolution.
Notable Quotes
"Stop trying to replace researcher with AI."
"Full automation of research is simply not working."
"The human-in-the-loop element is absolutely crucial to each research."
"We entirely stopped using Figma at Survicate and are all working on these AI-powered prototypes."
"Users were more curious and paid closer attention because some interactions actually produced results."
"Unlike a human operator, AI cannot get tired or struggle to maintain the illusion of automation."
"We decided not just to adapt the research team, but to change the entire product development process."
"Done is better than perfect, but after AI revolution, we can do things way faster than before."
"Low-fidelity prototypes let us keep fundamental changes flexible as long as possible."
"The new product approach lets researchers proofread, edit, and decide which insights should be tracked."
Or choose a question:
More Videos
"Companies today are embracing these principles, seeing the value of user connection and self-actualization for business success."
Daniel GloydWarming the User Experience: Lessons from America's first and most radical human-centered designers
May 9, 2024
"AI and automation have meaningfully raised the bar for how I operate as an ops."
Aletheia DelivreNew Shapes and Emerging Identities for Design Ops
September 11, 2025
"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."
Dr. Jamika D. Burge Mansi GuptaAdvancing the Inclusion of Womxn in Research Practices
September 15, 2022
"Workers are often worried about layoffs and their value when AI speeds up their process, while executives like the efficiency gains."
Peter Van DijckDesigning AI-first products on top of a rapidly evolving technology
June 10, 2025
"Regular surveys showed teaching quality mattered 11%, but logistic regression revealed it actually represents 77% of the decision."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025
"FEMA is not going to stand up a UX department; it’s our responsibility to witness and find ways to help."
Emily Danielson“I mean, I can lift a shovel”: Design Skills in Disaster Response
June 9, 2022
"If you have a question at the end of a presentation, please put that question in the thread associated with the talk."
Bria AlexanderOpening Remarks
March 29, 2023
"Everyone wants to see themselves reflected in the research questions and findings."
Jerome “Axle” BrownHow to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon
March 11, 2021
"We realized we didn’t have a well-articulated purpose or guiding principles for the types of customer experiences we aspired to deliver."
Sarah WilliamsA Framework for CX Transformation
June 11, 2021
Latest Books All books
Dig deeper with the Rosenbot
What are common barriers to heat pump adoption beyond technology?
What strategies help UX teams translate usability findings into stakeholder-relevant outcomes like cost savings or risk reduction?
Where can UX researchers find reliable, up-to-date information and recommendations on research tool options?