Design at Scale 2021

Explore Design at Scale 2021, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

June 9, 2021

Wednesday, June 9, 2021 • Design at Scale 2021

SUS: A System Unusable for Twenty Percent of the Population

Sam Proulx • Accessibility Evangelist, Fable

Wednesday, June 9, 2021 • Design at Scale 2021

Diversity In and For Design: Building Conscious Diversity in Design and Research

Anna Avrekh • Director, User Research, Compass
Amy Jiménez Márquez • VP of Experience Design, Zillow
Morgan C. Ramsey • Artificial Intelligence User Experience Researcher, Compass
Catarina Tsang • Design Director, Compass

Wednesday, June 9, 2021 • Design at Scale 2021

Lavy Kumar • Sr. Product Designer, ServiceNow
Kat Temple • Associate UX Designer, ServiceNow
Tara Jensen • Staff Product Designer, ServiceNow
Jenn Chou • Sr. UX Designer, ServiceNow

Wednesday, June 9, 2021 • Design at Scale 2021

Design as an Agent of Digital Transformation at JPMC

Julie Gitlin • JP Morgan
Esther Raice • JP Morgan

Wednesday, June 9, 2021 • Design at Scale 2021

Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry

Greg Petroff • VP, Chief Design Officer, Cisco Secure, Cisco

Wednesday, June 9, 2021 • Design at Scale 2021

Meet Spectrum, Adobe’s Design System

PJ Buddhari • Sr. Experience Designer, Adobe
Nate Baldwin • Senior Designer, Adobe

Wednesday, June 9, 2021 • Design at Scale 2021

Responsible Design in Reality

Cennydd Bowles • Managing Director, NowNext

Wednesday, June 9, 2021 • Design at Scale 2021

Accessibility at Scale

Sheri Byrne-Haber • VMWare

Wednesday, June 9, 2021 • Design at Scale 2021

Lessons Learned from a 4-year Product Re-platforming Journey

Malini Rao • Director, User Experience, UKG (Ultimate Kronos Group)

Wednesday, June 9, 2021 • Design at Scale 2021

Achieving Balanced Design Consistency

Prerna Makanawala • Vice President of User Experience & Engineering, Palo Alto Networks

Wednesday, June 9, 2021 • Design at Scale 2021

Lack of Product Thinking will Doom Your Legacy Modernization

Meaghan Waters • Product and Experience Design Principal, ThoughtWorks
Fotina Koutropoulous • Associate Director - Delivery, Simple Machines

Wednesday, June 9, 2021 • Design at Scale 2021

Handling Complexity: Framing a Scale of Design

Cornelius Rachieru • Founder of Ampli2de Inc.

Wednesday, June 9, 2021 • Design at Scale 2021

Theme 1: Introduction

Uday Gajendar • UX Design Leader

Wednesday, June 9, 2021 • Design at Scale 2021

Opening Remarks

Bria Alexander • DesignOps Curator

June 10, 2021

Thursday, June 10, 2021 • Design at Scale 2021

Turn the Ship Around: How to Apply Design Thinking Across Your Organization

Scher Foord • Design Director, Compass
Corey Greenltch • Design Director, Compass
Sarah Rowe • Design Director, Compass

Thursday, June 10, 2021 • Design at Scale 2021

Delivering Amazing Experiences

George Hinchliffe • Sr. Product Designer, ServiceNow
Joy Liu • Staff Product Designer, ServiceNow

Thursday, June 10, 2021 • Design at Scale 2021

Culture, DIBS & Recruiting

Kurdin Bazaz • Sr. Design Program Manager, ServiceNow
Liz Rytting • Designer Program Coordinator, ServiceNow
Alex Karr • Sr. Recruiter, ServiceNow

Thursday, June 10, 2021 • Design at Scale 2021

People First - Design at JP Morgan

Jose Coronado • Advisor, Fractional Design Executive, Digital Impulsum
Julie Gitlin • JP Morgan
Lawrence Lipkin • JP Morgan

Thursday, June 10, 2021 • Design at Scale 2021

Space for Everyone: Reframing Accessibility Through a Wider Lens

Megan Clegg • Senior Product Designer, Compass
Michael Haggerty-Villa • Senior Staff Content Designer, Compass
Alexis Morin • Staff Product Designer, Compass

Thursday, June 10, 2021 • Design at Scale 2021

Theme 3: Introduction

Lada Gorlenko • Senior Director of Research at MURAL

Thursday, June 10, 2021 • Design at Scale 2021

An Education on Design Education for Orgs

Wendy Johansson • Founder, Entrepreneur, Product Experience Leader

Thursday, June 10, 2021 • Design at Scale 2021

Sweating the Pixel: Scaling Quality through Critique

Joseph Meersman • Senior Director, Design, Intapp

Thursday, June 10, 2021 • Design at Scale 2021

Unleashing Swarm Creativity to Solve Enterprise Challenges

Surya Vanka • Founder & Chief Designer, Authentic LLC

Thursday, June 10, 2021 • Design at Scale 2021

Adaptable Org Design for Resilient Times

Niko Laitinen • Senior Designer, Nitor

Thursday, June 10, 2021 • Design at Scale 2021

Scaling Design Capabilities at BBVA Through a Self-service Design Model

Nora Tejeda • Design Discipline Manager, BBVA Mexico
Giovanna Alonso • Product Designer & Design Discipline Analyst, BBVA Mexico

Thursday, June 10, 2021 • Design at Scale 2021

How to Drive a Design Project When you Don’t Have a Design Team

Davis Neable • Director, UX, Manulife Canada
Guy Segal • Director, UX, Manulife

Thursday, June 10, 2021 • Design at Scale 2021

Theme 2: Introduction

Kit Unger • SVP, Design, MURAL

Thursday, June 10, 2021 • Design at Scale 2021

Opening Remarks

Bria Alexander • DesignOps Curator

June 11, 2021

Friday, June 11, 2021 • Design at Scale 2021

Compass 101: Growing Your Career In A Startup World

Caitlyn Hampton • Senior Product Designer, Compass
Monica Lee • Senior Product Designer, Compass
Jina Yoon • Senior Product Designer, Compass

Friday, June 11, 2021 • Design at Scale 2021

UX Best Practices

Yunyan Li • Sr. Mobile UX Designer, ServiceNow
Anna Le • UX/UI Designer, ServiceNow
Jen Kim • Sr. Content Designer, ServiceNow

Friday, June 11, 2021 • Design at Scale 2021

A Framework for CX Transformation

Sarah Williams • Principal Designer, Verizon

Friday, June 11, 2021 • Design at Scale 2021

"Just Make it Look Good" and Other Ways We're Misunderstood

Craig Brookes • Staff Product Designer, Compass
Andreas Huebner • Manager, User Research, Compass
Morgan Quinn • Sr. Manager, UX Content Design, Compass

Friday, June 11, 2021 • Design at Scale 2021

Everything You Ever Wanted to Know About Screen Readers

Sam Proulx • Accessibility Evangelist, Fable

Friday, June 11, 2021 • Design at Scale 2021

Culture, DIBS & Recruiting

Jen Crim • Sr. Design Program Manager, ServiceNow
Jess Quittner • Sr. UX Designer, ServiceNow
Saritha Kattekola • Staff Design Project & Program Manager, ServiceNow
Alex Karr • Sr. Recruiter, ServiceNow
Gurbani Pahwa • Sr. Design Program Manager, ServiceNow

Friday, June 11, 2021 • Design at Scale 2021

Introduction to MURAL for UX

Erika Flowers • Principal Service Designer, Author, Facilitator

Friday, June 11, 2021 • Design at Scale 2021

Sha Hwang • COO, Nava Public Benefit Corporation

Friday, June 11, 2021 • Design at Scale 2021

The Principal Path: Journeying from Management to Individual Contributor

Edward Cupps • Principal User Experience Designer, Workiva

Friday, June 11, 2021 • Design at Scale 2021

Scaling Design Beyond Designers

Lona Moore • Global Design Community Manager, ExxonMobil

Friday, June 11, 2021 • Design at Scale 2021

Design at Scale is People!

Peter Merholz • Chief Humanist, Humanism at Scale

Friday, June 11, 2021 • Design at Scale 2021

Scaling Empathy, A Case Study in Change Management

Matt Stone • Employee Experience Designer, USAA

Friday, June 11, 2021 • Design at Scale 2021

Opening Remarks

Bria Alexander • DesignOps Curator

June 12, 2021

Saturday, June 12, 2021 • Design at Scale 2021

Make Space to Lead

Tutti Taygerly • Leadership Coach

January 8, 2024

Monday, January 8, 2024 • Design at Scale 2021

Verizon_A Framework for CX Transformation

Sarah Williams • Principal Designer, Verizon

Speakers

Quotes

"Screen readers let us jump directly to content, replicating visual skimming of a web page."

"Diversity is not just about how people look or sound, but also about their capabilities and their place on introversion-extraversion scales."

"With how of work now separated from where we work, the design process stays the same—thinking holistically for all personas and touchpoints."

"Banks have 144 years of tech baggage making digital-first mindsets hard, and culture change is just as important as technology."

"People say no, and it sucks the energy out of the room. Instead, offer three ideas to keep the ball moving."

"We moved from versioning the entire system quarterly to individually versioning components, so changes are easier to track and prioritize."

"People tend to believe technology has been good for themselves but murkier or negative for broader society."

"Either you need accessibility now or you will need accessibility in the future."

"No two re-platforming journeys are exactly the same, and there isn't one single formula that works every time."

"When things behave the same way, users don’t have to worry about what will happen—that’s the intuitive factor."

"Hubris is that belief the market will wait for your big bang release—executives have lost jobs over this."

"Design projects in product design are led by designers, but in service design they are facilitated or co-facilitated by designers among many perspectives."

"Designing at scale means handling millions of users and dozens of geographies with all their unique challenges."

"Without your research, feedback, and engagement, we would never have pulled together such a diverse slate of speakers."

"Our teams focus on entire customer outcomes, not just features."

"We met with local health officials, governments, and partner health companies to define best practices for returning to office safely."

"The company created a new perk that allows us to have half day Fridays to help with work life balance."

"The designer of the future will be really great at mining data, analyzing it, and telling the story with it."

"WCAG does not apply to native mobile apps, which is how slow progress can be on this topic."

"Design at scale is really humanism at scale."

"Everyone in proximity of design has a creative opinion."

"Critiques maintain focus on the quality of our outcomes and sweat every pixel we put in the hands of our users."

"There are 8 billion creative humans on planet Earth, far beyond the number of trained designers."

"The red buttons are forbidden to reduce excessive engagement — that runs counter to typical design goals."

"Design purists weren’t happy about helping developers ‘do design’, but we realized they would do it anyway, so we helped them do it better."

"The experience vision provided a tangible goal that everyone could work towards, focusing on the user's experience rather than the technology."

"These products are often part of an ecosystem of other complex products."

"All of this content would not have been possible without your support and your feedback."

"The agents are brutally honest with their feedback, which helps us prioritize features that actually matter to them."

"Flow principle reminds us to accelerate both the customer and the users to get their work done effectively."

"Our design group is positioned under marketing, which informs who champions and promotes design within the company."

"Our customers actually live in Siberia and they don't want ice cream, they want hot cookies out of the oven."

"What a screen reader user does is they don’t start at the top and tab through every single element; they navigate by headings and landmarks."

"People here want to be here. They want the company to succeed and to see customers succeed."

"Mural is not just a digital whiteboard — it is the digital office space where collaboration happens across time and space."

"None of this was inevitable, none of this had to be this way."

"Leadership is not management. It never has been."

"I like to think of myself as a DJ at a party, amplifying the power of design so more people can dance to the future."

"Design systems raise the floor for quality and speed but on their own they have no soul and risk inhibiting innovation."

"We over-emphasized technology and process information and forgot the people inside the organization."

"You are the reason why we are able to have such high quality programming that we do have at this conference this week."

"Being versus viewing is the most important point of my talk."

"Our design group is positioned under marketing, so marketing leaders become key advocates and decision-makers for design in our org."