Rosenverse
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Thursday, January 23, 2025 • Rosenfeld Community
Share the love for this talk
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
Speakers: Heidi Trost
Link:

Summary

If you design digital products, you’re already influencing the security user experience—even if you don’t realize it. Your design choices impact how users handle security and privacy decisions. We live in an ecosystem where everything increasingly relies on the security of systems: from hospitals, to our water supply, to cars and robots. So the stakes are high: disruptions to these systems mean people can get hurt. Further, technology like AI agents—services that will know nearly everything about us and will take actions on our behalf—mean security and privacy are more important than ever. As a UX designer, you understand your product better than your users ever will. This gives you the power to protect users by developing safer systems. By the end of this talk, you’ll learn how to:
  • Apply human-centered design principles to security: human-centered security.
  • Identify key areas where security impacts users most.
  • Understand the dynamics of the security ecosystem.
  • Collaborate with your security UX allies.
  • Ask better questions to balance security and usability.
You’ll leave with a human-centered security framework that you and your team can use immediately. Start asking the right questions to improve security outcomes and keep people and systems safer.

Key Insights

  • •

    Security means different things to different roles, making cross-disciplinary collaboration essential.

  • •

    Users (Alice) often do not think about security until it directly interrupts their tasks.

  • •

    Charlie personifies the security systems and communications users interact with; their unhelpfulness harms user trust.

  • •

    Improving the relationship between Alice and Charlie is critical to enhancing security behaviors and outcomes.

  • •

    Threat actors understand users and security systems better than many security teams do, exploiting weak points.

  • •

    Onboarding and signup are crucial moments to influence secure user behaviors because users are motivated and captive.

  • •

    Security messaging must balance clarity and avoiding fatigue caused by false positives or jargon.

  • •

    AI-driven social engineering and deepfakes will make future attacks more convincing and harder to detect.

  • •

    Designers should anticipate user objections and behaviors when creating security flows.

  • •

    Clear standard protocols for unusual financial requests reduce vulnerability to phishing scams.

Notable Quotes

"Security means protecting business, productivity, safety."

"The user is the weakest link is an unhelpful and harmful perspective."

"You cannot improve security outcomes until you improve the relationship between Alice and Charlie."

"Threat actors can masquerade as Charlie to trick users like Alice."

"Most security work happens below the surface where users don’t need to think about it."

"If users have to look things up, they often won’t, so policies must be easy and fast to respond to."

"Onboarding is often fleeting, so influencing security behavior there has an outsized impact."

"With AI, phishing will get worse; attackers will craft messages users are more likely to believe."

"We need to get really good at strategy board games to outsmart threat actors."

"Clear outcomes and defined secure behaviors are better than vague goals like 'be more secure'."

Ask the Rosenbot
Tutti Taygerly
Videconference: How to Work with Difficult People with Tutti Taygerly
2020 • Enterprise Community
Mike Oren
Improving Democratized Research with CustomGPTs and Gems
2026 • Rosenfeld Community
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Dan Saffer
Tuning the Turing Machines
2026 • Shift UX 2026
Conference
Brad Orego
Bringing Customer Research to More Internal Teams
2022 • Advancing Research 2022
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
George Hinchliffe
Delivering Amazing Experiences
2021 • Design at Scale 2021
Gold
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Ovetta Sampson
Turning UX Passion into Real Product Influence
2023 • Enterprise UX 2023
Gold

More Videos

Dr. Karl Jeffries

"I was talking with a person who said I’m like an idea machine, a 24-7 idea machine. The reply was immediate. It isn’t, you get used up and spat out."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Find your senior executive ally who understands design and go talk to them first — it works."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"The core of it is really putting yourself in that other person’s shoes—it’s basic but essential empathy."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Involving designers early in the process is crucial to avoid the 'fast-food' model where they feel like order takers."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"I am not throwing away your UX."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Junior team members don’t have to talk directly to executives; working effectively with peers can create grassroots buy-in."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Research isn’t linear; it’s messy and modular, so your tools have to reflect that fluidity."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"You are not the first person to try something like this, and they’re typically not looking forward to the next transformation."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Without Jim, what we're going to see today would have been a lot worse."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books