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Summary
What's one thing that prevents our designs from truly serving and uplifting as many users as possible? Implicit bias. While design has the power to drive positive change in the world, it's much more likely to uphold oppressive systems (such as racism, ableism, sexism and classism). This leads to harmful and exclusionary user experiences that fail to deliver on design's promises of usability, delight, relevance and accessibility. In this session, Sandra explores how implicit bias shows up in our designs by examining real-world examples across various design disciplines, including graphic design, UX, service design and product design. She then reviews practical techniques you can apply to start to root out bias from your designs, including: Evaluating designs for patterns of implicit bias (such as racial bias, gender bias, language bias and beyond) Interrogating the root causes of these biases across the design process Addressing bias both preventively (before it happens) and reactively (after it happens)
Key Insights
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Bias in design is often systemic and tied to societal power structures, not just individual unconscious tendencies.
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Algorithmic bias in technology can reproduce harmful societal preferences, such as privileging lighter skin tones in image recognition.
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Design defaults frequently center dominant identity groups, resulting in exclusion of marginalized users, like right-handed bias in classrooms or cisgender assumptions in signup flows.
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Intersectionality is crucial to understanding how multiple social identities interact with bias and privilege in design outcomes.
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Surface-level fixes do not address the root causes of bias; systemic cultural change within teams and organizations is needed.
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Developing reflexivity—recognizing one’s own identity and power—in designers is key to surfacing implicit bias early in the process.
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Accountability means owning responsibility for discriminatory design outcomes regardless of intent and closing the gap between intention and impact.
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Tools and practices such as personas, user research, and testing often embed bias if not critically examined for inclusivity.
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Bias exists on a spectrum between oppressive and liberatory design, not a simple binary of biased or unbiased.
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Community building and ongoing collective learning play an important role in fostering inclusive and equitable design practices.
Notable Quotes
"If you’re in tech, you are in social change, whether you realize it or not."
"Bias is a particular tendency, feeling or opinion in favor or against something, usually without reason or evidence."
"The Twitter algorithm favored the person with lighter skin tone as the most important part of the photo."
"White supremacy is the belief system of the superiority of whiteness embedded in systems, including algorithms."
"Systemic bias means a tendency for procedures and practices within an institution that favors certain social groups over others."
"The world isn’t designed for left-handed people, but left-handedness doesn’t have the same power structure implications as race or gender."
"Designers need to reflect on who their default user is and how power influences what is prioritized."
"Changing a biased design isn’t just changing features—it requires changing the entire design process and culture."
"There is often a gap between intentions and impact in design, and accountability closes that gap."
"Bias shows up overtly and covertly; sometimes it’s socially accepted or unnoticed, but still causes harm."
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