DesignOps Summit 2023

Explore DesignOps Summit 2023, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

October 2, 2023

Monday, October 2, 2023 • DesignOps Summit 2023

Principles of Team Wireframing

Billy Carlson • Design Educator, Balsamiq

Monday, October 2, 2023 • DesignOps Summit 2023

“Ask Me Anything” with Dan Mall, Author of Upcoming Rosenfeld Title, Design that Scales

Dan Mall • Author of Design that Scales

Monday, October 2, 2023 • DesignOps Summit 2023

Keeping Design Weird

Lori Muszynski • Executive Director, Design Evolution - People, JPMorgan Chase
Peter Merholz • Chief Humanist, Humanism at Scale

Monday, October 2, 2023 • DesignOps Summit 2023

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

Jay Bustamante • UX Strategist, VMware

Monday, October 2, 2023 • DesignOps Summit 2023

The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space

Elena Naids • Senior UX Designer 2, AdHoc LLC
Liza McRuer • Senior User Experience Designer, Ad Hoc LLC

Monday, October 2, 2023 • DesignOps Summit 2023

Changing Our Design Pressure Points

Tim Parmee • Lead Experience Designer & Strategist, Thoughtworks

Monday, October 2, 2023 • DesignOps Summit 2023

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

Sam Proulx • Accessibility Evangelist, Fable

Monday, October 2, 2023 • DesignOps Summit 2023

Do More With Less: Equip and Lead Design Orgs Through Adversity

Bassel Deeb • Design Programme Lead, frog (part of Capgemini Invent)
Will Osborn • Service Design Director, frog (part of Capgemini Invent)

Monday, October 2, 2023 • DesignOps Summit 2023

Navigating the Rapid Shifts in Tech's Turbulent Terrain

Angelos Arnis • Co-founder / Strategic Designer, Joint Frontiers

Monday, October 2, 2023 • DesignOps Summit 2023

Theme One Intro

Jon Fukuda • Co-founder, Limina.co

Monday, October 2, 2023 • DesignOps Summit 2023

Opening Remarks

Louis Rosenfeld • Founder, Publisher, & CEO, Rosenfeld Media
Bria Alexander • DesignOps Curator

October 3, 2023

Tuesday, October 3, 2023 • DesignOps Summit 2023

Streamlining an Inclusive Design Practice

Zariah Cameron • Co-Director of Community + Research, Aroko Cooperative

Tuesday, October 3, 2023 • DesignOps Summit 2023

How to Define and Maintain a DesignOps Roadmap

Peter Boersma • DesignOps Consultant

Tuesday, October 3, 2023 • DesignOps Summit 2023

Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

John Calhoun • Co-author of The Design Conductors
Rachel Posman • Co-author of The Design Conductors

Tuesday, October 3, 2023 • DesignOps Summit 2023

Design Planning and Management Support

Jon Fukuda • Co-founder, Limina.co
Ellie Krysl • Design Discipline Lead, Limina

Tuesday, October 3, 2023 • DesignOps Summit 2023

Knowledge is Power: Managing the Lifeblood of the Design Org

Maria Taylor • CEO & Principal Consultant, Limina

Tuesday, October 3, 2023 • DesignOps Summit 2023

Documentation Your Team Will Actually Use

Gabrielle Verderber • Manager, UX Operations, AppFolio

Tuesday, October 3, 2023 • DesignOps Summit 2023

How AI will Change DesignOps Tooling

Louis Rosenfeld • Founder, Publisher, & CEO, Rosenfeld Media
Billy Carlson • Design Educator, Balsamiq
Jon Fukuda • Co-founder, Limina.co
Maria Taylor • CEO & Principal Consultant, Limina

Tuesday, October 3, 2023 • DesignOps Summit 2023

The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change

Nina Jurcic • Design Manager; Design System & DesignOps Advisor

Tuesday, October 3, 2023 • DesignOps Summit 2023

Online Shopping: Designing an Accessible Experience

Sam Proulx • Accessibility Evangelist, Fable

Tuesday, October 3, 2023 • DesignOps Summit 2023

AI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process

Kelly Dern • Senior Product Designer, Google

Tuesday, October 3, 2023 • DesignOps Summit 2023

Theme Two Intro

Bria Alexander • DesignOps Curator

Tuesday, October 3, 2023 • DesignOps Summit 2023

Opening Remarks

Bria Alexander • DesignOps Curator

October 4, 2023

Wednesday, October 4, 2023 • DesignOps Summit 2023

Scaling Success: Paving the Path from DesignOps to VP

Deanna Washington • Technical Program Manager for Adobe Design
Tim Allen • VP, Design & Research, Instacart
Jeff Courcelle • VP, User Experience & Chief Designer, MicroStrategy
John Maeda • VP of Design and Artificial Intelligence, Microsoft
Matt Raw • VP, Product Design Culture & Operations, The New York Times
Erica Tjader • VP of Design and Research, SurveyMonkey

Wednesday, October 4, 2023 • DesignOps Summit 2023

Today’s Design Ops and Programs Landscape & Career Paths

Abbey Smalley • Former Head of Design Programs, Amazon

Wednesday, October 4, 2023 • DesignOps Summit 2023

Paving the Path for Neurodiversity in Design

Pippa Lomas • Design Operations Manager (Research), BT

Wednesday, October 4, 2023 • DesignOps Summit 2023

Why Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives

Spencer L. A. Stultz • Sr Program Manager, Product Equity, Adobe, Inc

Wednesday, October 4, 2023 • DesignOps Summit 2023

Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do

Theresa Slate • Design Operations Lead, Northern Trust
Erin Robertson • Design System Program Manager, Northern Trust

Wednesday, October 4, 2023 • DesignOps Summit 2023

Cultivating Design Ecologies of Care, Community, and Collaboration

Sahibzada Mayed • Trauma-Informed Researcher, Abolitionist, Pause & Effect
Lauren Lin • Designer, Researcher, Student, Northwestern University

Wednesday, October 4, 2023 • DesignOps Summit 2023

Theme Three Intro

Saara Kamppari-Miller • Inclusive DesignOps Program Manager, Intel

Wednesday, October 4, 2023 • DesignOps Summit 2023

Opening Remarks

Bria Alexander • DesignOps Curator

Speakers

Quotes

"Wireframes are like an idea in time you can use for conversation."

"The goal is that design systems become the way that we do work, just like when you do Agile, you don’t talk about it—you just do it."

"Ambiguity is considered a problematic in design, but ambiguity can be a feature."

"Rushing to market with AI solutions can irreparably damage not only your product but your entire brand."

"Dropping a design system in this environment was not going to magically get them the improved experience they hoped for."

"We are perfectly optimized for where we’re at, but where do we want to go?"

"Accessibility isn’t one size fits all; it’s about customizability because people need to access information when, where, and how they need."

"When adversity arises, showing your team aims at the same business target lowers chances of negative impact."

"Dark patterns like Airbnb's price concealment and Twitter's neglect of accessibility were designed decisions, whether designers were involved or not."

"The only real constant over the years isn't design ops. It's change."

"Many of you might be the only design ops person in whatever room you’re in for as much as 362 days a year."

"Hiring a DEI team and then completely letting them go after less than two years is performative, not intentional."

"The design project tracker used 1900 Excel functions mostly for capacity planning in quarterly design cycles."

"We see design ops as focusing on people, process, and platform — what we act on."

"We don’t need a north star, we need a constellation that allows us to see the full picture."

"The more you know, the more you have the ability to make informed decisions and better control events."

"If folks can't find the information, it doesn't matter how well it is written."

"Think of AI more like a junior associate, a really powerful one, not a replacement."

"Having a design system is not an end goal. It’s about what the design system enables us to do in our unique company context."

"Sometimes accessibility isn’t perfect, but consistency lets me shop on Amazon in my sleep because of muscle memory."

"The majority of consumers say that it’s important that the companies they buy from actively promote diversity and inclusion."

"All three themes and all speakers you’ll hear came together through inclusive collaboration and insightful perspectives."

"Sponsor sessions do not overlap at all with the main programming. It is 100% fully optional."

"You don’t want to silo design ops in UX; bring in DevOps, marketing ops, and others to make it a living, iterative process."

"You really have to use a broader net of the titles and levels you’re looking for because you’re not gonna find the perfect fit just within the title."

"15% of the population I thought to be neurodiverse — that’s one in seven people."

"Everyone who works within the world of design operations is a designer."

"When we focused on objective measurements, it really highlighted the inequity and moving the goalpost based on who it was applying."

"An ecology is about examining relationships among humans, more than humans, and the environment."

"Each time that goat sees an accessibility issue, he says Billie T get it. Accessibility."

"Design Ops plus — what does that mean? You’ll find out very shortly."