Summary
Empathy is widely held as an important research mindset among designers. Many design research processes begin with the word. While empathy is broadly necessary to design practice, it is not without its problems. Most designers and researchers do not also know the dangers of empathy. Consider that: We confuse and conflate empathy, sympathy, and compassion. The differences are critically important. Empathic resonance in the brain is extremely biased. We find it hard to empathize with people unlike ourselves. Having too much empathy may also be problematic and can be weaponized by bad actors. We feel empathy only for humans and animals‚ not for objects, spaces, places, or our planet. This talk will explore the edges of empathy and show how and why two additional emotive capacities should be cultivated: curiosity and care. A short case study for a project involving four NASA space scientists will demonstrate that when these two capacities are added to empathy, they can lead to more generative research and richer insights.
Key Insights
-
•
Empathy comprises multiple types: cognitive, emotional, empathic concern, and motor empathy, each affecting design differently.
-
•
Empathy is asymptotic; we approach but never completely reach others’ experiences, risking misunderstanding.
-
•
Empathy has a spotlight effect, favoring those most like us and narrowing rather than broadening perspective.
-
•
Neurodivergence poses a 'double empathy problem' where neurotypical and neurodivergent individuals struggle to empathize in mutually understood ways.
-
•
Empathy embedded in Western cultural norms can limit understanding of diverse global users.
-
•
Relying prematurely on empathy can create an illusion of understanding and reduce inquiry, which harms design outcomes.
-
•
Redesigning personas without demographic data, as Mia described using Greek gods archetypes, can mitigate stereotyping especially for stigmatized groups.
-
•
Design approaches like Clinton Carlson’s 'undeliverables' encourage community co-design by intentionally leaving gaps for local input.
-
•
Emotional avoidance and burnout are real risks from overextending empathy in design and research roles.
-
•
Tools and templates, including personas, must be critically adapted rather than blindly followed to meet specific research contexts.
Notable Quotes
"I’m here to call b******* on empathy."
"We’re not feeling what others feel, we’re feeling what we think they’re feeling in our own way."
"Empathy is pointed on both ends—it affects you as much as the one you empathize with."
"Empathy narrows rather than widens; it spotlight focuses us and blinds us to others outside of it."
"The double empathy problem: neither neurotypicals nor neurodivergents see each other’s empathy as empathy."
"Having empathy can sometimes lead us to ask fewer questions because we think we already understand."
"Badly designed personas create stereotypes, not archetypes."
"Our work doesn’t always correspond to its actual use once it goes out into the world."
"Designing and researching wisdom is a dialogue, not a monologue."
"Research is like a compass, not a map—it provides direction but not all the details along the way."
Or choose a question:
More Videos
"The user experience will allow us to win."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"Kids are not little adults. You can’t just simplify the text and call it for kids."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Signals are something that’s happening at the horizon, percolating at the fringes of society or in a narrow subset of the population."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"Junior team members don’t have to talk directly to executives; working effectively with peers can create grassroots buy-in."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"We created an AI persona called Dreamweaver to answer real-time team capacity and project questions."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
"Research is not as easy as putting on a shoe and just doing it; it requires careful consideration and alignment with imperatives."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"When you’re talking, it’s easier to learn something new, but if you’re shy and don’t talk, you don’t learn anything."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"No two re-platforming journeys are exactly the same, and there isn't one single formula that works every time."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Accessibility isn’t just a checklist; it changes moment to moment for any individual."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023