Lada Gorlenko
Senior Director of Research at MURAL
Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.
Rosenverse talks by Lada:
" Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics. "
10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
" Rob Meetzel knows Ford as the back of his hand after nearly 30 years. "
Theme 1: Intro
January 8, 2024
" Field usability testing showed stakeholders immediately how much value UX can add by catching issues before deployment. "
Theme 1: Discussion
January 8, 2024
" The longer I’m in UX, the less I think I know—there’s always more to learn and ways to develop. "
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series]
November 9, 2023
" In our desire to see the big table, we often forget that sometimes it’s more important not to seek validation at the table but to offer it to someone else. "
Theme 3 Intro
June 10, 2022
" The digital frontline workers in retail became critical almost overnight during the pandemic. "
Theme 2 Intro
June 9, 2022
" Building design communities in legacy companies means bringing other disciplines into the fold. "
Theme 3: Introduction
June 10, 2021
