Rosenverse
AccessibilityOps: Moving beyond “nice to have”

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

AccessibilityOps: Moving beyond “nice to have”

Thursday, September 19, 2024 • DesignOps Community
Share the love for this talk
AccessibilityOps: Moving beyond “nice to have”
Speakers: Nicole Bergstrom , Anna Cook , Kate Kalcevich and Saara Kamppari-Miller
Link:

Summary

Accessibility Operations is real, and it’s enabling organizations to make their products and services more inclusive at scale. Join our panel discussion, featuring AccessibilityOps insights from the session’s sponsor, Fable, as well as experts in accessibility and inclusive design from Microsoft and Hilton. We’ll explore how companies are integrating accessibility into their core processes, as well as practical strategies to move beyond compliance and create inclusive experiences for both employees and customers. Bring your questions and discover how to make accessibility a fundamental part of your business strategy!

Key Insights

  • •

    Accessibility has evolved from awareness-raising to integrating people with disabilities actively in design and development processes.

  • •

    Many organizations move beyond WCAG checklists, focusing instead on usable accessibility rather than just compliant accessibility.

  • •

    Co-design with users with disabilities, including non-apparent and neurodivergent conditions, is becoming a critical practice.

  • •

    AI presents both opportunities and risks for accessibility; inclusive data sets and bias mitigation are essential.

  • •

    Centralizing accessibility tools, vendors, and budgets helps achieve consistent practices and reporting across organizations.

  • •

    Embedding accessibility experts in product teams scales accessibility accountability and strengthens ownership.

  • •

    Aligning accessibility programs with business KPIs and strategic priorities ensures executive support and resource allocation.

  • •

    Training is more effective when accessibility is taught through real product problems and interaction with users with disabilities.

  • •

    Gamification, immersive events like CSUN, and Global Accessibility Awareness Day foster ongoing accessibility culture.

  • •

    Patience, resilience, and focusing on progress over perfection are key to sustainable accessibility improvements.

Notable Quotes

"You can’t have an accessible experience if it’s not usable, and you can’t have a usable experience if it’s not accessible."

"The wrong place is to not start with accessibility; where you start doesn’t matter as long as you do."

"We don’t use WCAG checklists in our Agile teams; instead, we focus on accessibility as usable for real people."

"Nothing about us without us—people with disabilities must be involved in design and AI development."

"Centralizing budget and tools for accessibility helps build maturity and consistency across large organizations."

"Bringing real users into design sprints transforms designers’ understanding beyond what checklists can provide."

"If you want to work with Hilton, you have to bring accessibility to the table like security and privacy."

"Accessibility should be embedded in product roadmaps owned by product managers, not just in a separate accessibility roadmap."

"Training accessibility through gamification and immersive experiences makes learning stick and creates champions."

"Progress over perfection—that’s how accessibility wins get made and sustained."

Ask the Rosenbot
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
Shreya Dhawan
Making service tangible: the fastest path to higher performance
2025 • Advancing Service Design 2025
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Jemma Ahmed
From Research to Knowledge
2026 • Shift UX 2026
Conference
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Russell Blair
Killing the blank page
2024 • Designing with AI 2024
Gold
Paz Perez
Context Architecture for AI systems
2026 • Rosenfeld Community
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Billy Carlson
Pro-level UI Tips for Beginners
2022 • DesignOps Summit 2022
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Daniel Korczynski
Why AI Is Bad at Research (and how to make it actually useful)
2026 • Advancing Research 2026
Gold

More Videos

Dr. Karl Jeffries

"If you said are you creative, I’m gonna say hell yeah."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Find your senior executive ally who understands design and go talk to them first — it works."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Both tribes really believe in doing awesome for customers, that’s our common ground."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"It took a lot of relationship building and conversations to break down the perception that designers' time was owned by particular teams."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"Research in science fiction helps make research real and creative all the time."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"We can’t complain about not having a seat at the table if we don’t offer one of our own."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"When things start to go bad, we’re going to pull the plug on it immediately—that helps build trust."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Existing research repositories die at the bottom of slide decks; that’s why I started Everywhere to rethink how we manage insights."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books