Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
This video is featured in the AI and UX playlist.
Summary
AI adoption is rapidly accelerating in the insights space, and researchers are rushing to explore the possibilities and pitfalls it presents. Without a doubt, it will change the nature of our work, but where do we stand now? Our panelists will examine passionate defenses for the value of AI, offer reasoned critiques, discuss practical applications, and discuss how we can collectively move forward in an ethical and human-centered manner. Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more August 21, 4-5pm EDT Watch Video Theme 3: Communication Innovative techniques for making your voice heard September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
-
•
AI is essential for modeling complex natural systems but tends to generalize towards the center, ignoring critical edge cases where innovation happens.
-
•
Bias in AI is often unintentional but reflects dominant cultural and power structures, disproportionately harming marginalized groups.
-
•
Addressing bias requires interdisciplinary collaboration and including voices from impacted communities, especially those historically excluded.
-
•
There is a scarcity of positive, concrete examples of AI used ethically and effectively, contributing to public fear and skepticism.
-
•
Ethics and responsibility must be central in AI design, guided by questions about who benefits, who is harmed, and who participates in the process.
-
•
AI’s promise in scientific research lies in enabling new types of comprehensive analysis and modeling previously impossible for humans alone.
-
•
Inclusivity efforts in AI can sometimes perpetuate existing power imbalances rather than eliminate them if not critically examined.
-
•
Bias assessment involves self-reflection on positionality, rigorous questioning, and iterative validation with diverse teams.
-
•
Human-to-human interaction remains essential to complement AI tools and counterbalance their limitations and biases.
-
•
Balancing AI’s environmental costs with its potential to solve urgent problems like climate change is a complex but critical discussion.
Notable Quotes
"AI is both absolutely necessary and completely terrifying for science."
"The greatest scientific breakthroughs tend to come from edge cases, which AI tends to ignore."
"AI reflects dominant hegemonic views, creating virtual worlds where counter views do not exist."
"Who was involved in the process? Who benefited? Who was harmed? These are essential questions in AI design."
"Nothing is inherently better because it was produced by human intention or machine learning; interrogate the goal first."
"There is always going to be a power gap in inclusiveness efforts unless we critically question who is missing."
"AI allows us to explore multiple imaginaries and possibilities, expanding how we question and understand the world."
"Bias is constantly evolving; awareness requires trusted human relationships, not just technology validation."
"Sometimes the most ethical and just path for humans is also the most effective for preserving natural systems."
"It's all about balance: being aware of AI’s issues while remaining open to its incredible opportunities."
Or choose a question:
More Videos
"UX research often becomes tactical and siloed, limiting its strategic influence and risking burnout."
Nicole Aleong Michaela Mora Prayag Narula Brianna SylverWhat UX research can learn from other research practices [Advancing Research Community Workshop Series]
September 14, 2023
"Large companies demand certainty, but certainty is the opposite of innovation."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"People connect with other people, even through screens, so employee recommendations matter digitally too."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024
"We keep our team honest about where we are and where we need to improve — transparency and accountability."
Changying (Z) ZhengNavigating Innovation with Integrity
September 25, 2024
"Teams openly said they didn’t know how to ask questions before and discovered research is cool afterwards."
Dagmara KukawkaTiny team, moonshot impact: Democratizing research across continents
March 10, 2026
"Accessibility is really just improving the usability for everyone, not just for people with disabilities."
Elana Chapman Li Wen Huang Divyen Sanganee Annabel WeinerGetting started with accessibility research
February 20, 2025
"If you’re not embarrassed by what you share, you’ll share too late."
Iain McMaster IHan ChengDesign and Product: from Frenemy to Harmony
November 29, 2023
"If you’re amazing at your job but no one listens to your research or design, does it really have impact?"
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"People form habits on software that become efficient, so they naturally resist changes that force new habits."
Paula BachImproving Legacy Software: How Much Better Does it Have to Be?
March 11, 2022