Rosenverse
Why Ethics Can't Save Tech

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Why Ethics Can't Save Tech

Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Why Ethics Can't Save Tech
Speakers: Alexandra Schmidt
Link:

Summary

As fake news floods our feeds and small businesses suffer due to disruption from startups, many tech designers are hearing exhortations to focus on ethics. There are tool kits, checklists and even a sort of hippocratic oath for designers to take. These efforts are laudable and understandable, and they can help in some ways -- notably, in reducing harms of bias. But ethics also have limits because private sector capitalism is a force that is much bigger than anything that any one person can do. Instead, a countervailing force, such as the public sector, is needed to shape our technology. How might designers better understand, and even seek to work with and strengthen the public sector -- whose role it is to shape society? Alexandra is the author of the new Rosenfeld Media title, Deliberate Intervention: Using Policy and Design to Blunt the Harms of New Technology

Key Insights

  • •

    Ethical design can address some tech pain points but often fails to prevent systemic harms that occur beyond individual user experiences.

  • •

    Systemic harms often emerge after technology deployment and are difficult to detect through standard UX research focused on pain points.

  • •

    Many harms in technology contradict core business models, making them controversial and hard to fix through design alone.

  • •

    Policy, driven by collective values, complements UX design’s focus on profit and user delight and is essential to mitigate societal harms.

  • •

    Designers who understand both user problems and policy landscapes can more effectively advocate for harm reduction through legislation and regulation.

  • •

    Cross-sector collaboration between design and policy is still nascent but shows promising examples like regulatory sandboxes in fintech.

  • •

    User-centered design methods can and should be incorporated into various stages of the policy cycle to improve policymaking.

  • •

    International contexts reveal different relationships between UX, capitalism, and public sector involvement, highlighting the uniqueness of the US tech ecosystem.

  • •

    Civil society and consumer voices play a critical role in influencing design and technology policy, often pushing for accessibility and ethical considerations.

  • •

    Designers should abandon the savior complex and recognize their influence has limits, encouraging collaborative systemic approaches.

Notable Quotes

"Design ethics can impact some harms of new technology but not all."

"Standard design research looks for pain points, not harms, and harms often cannot be identified in typical user research."

"Many tech harms run counter to business goals and can be controversial to address."

"Policy is ideally driven by values, while UX in the private sector is driven by delight and profit."

"How do we as designers connect more deeply with the policy world? That’s still a developing thing."

"Technology moves faster than policymaking — that’s the pacing problem we need to address."

"User-centered design methods can be used at every stage of policy making, from intention setting to evaluation."

"We should reconsider the savior complex designers sometimes have — we’re not all powerful."

"The future of our technology cannot and should not rest solely on the ethics of individual designers."

"I’m totally freaked out by facial recognition and wonder why we don’t get together as consumers to push back on bad designs."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
George Abraham
Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
2021 • DesignOps Summit 2021
Gold
Taylor Klassman
Shaping the Next Era of UX Research: Collaborative Forum
2025 • Advancing Research 2025
Gold
Dr. Nikki Smith
Research Strategy: Connecting Insights to Outcomes
2025 • Advancing Research 2025
Gold
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Bram Wessel
Enterprise Information Architecture
2020 • Enterprise Community
Bethany Brown
Rewiring operations with service design and AI
2025 • Advancing Service Design 2025
Gold
Louis Rosenfeld
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?
2024 • Rosenfeld Community
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Dagmara Kukawka
Tiny team, moonshot impact: Democratizing research across continents
2026 • Advancing Research 2026
Gold
Michael Land
Establishing Design Operations in Government
2021 • DesignOps Community
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Jill Fruchter
Inconvenient Insights: The Researcher's Role is to Stay Curious
2023 • Advancing Research 2023
Gold

More Videos

Daniel Korczynski

"AI has this strange weakness that when working with a large dataset, they often miss crucial, subtle findings."

Daniel Korczynski

Why AI Is Bad at Research (and how to make it actually useful)

March 10, 2026

Bas Raijmakers, PhD (RCA)

"The fly on the wall approach is a myth; interaction between filmmaker and people is what makes documentary film interesting."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Yalenka Mariën

"As a civic designer, it’s really up to you to hold managers accountable for their promises on inclusion."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Jake Burghardt

"Stop Wasting Research isn’t about conducting new research; it’s about getting more juice from existing insights."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Vincent Brathwaite

"Collaboration among technologists, ethicists, and healthcare professionals is key."

Vincent Brathwaite

Opener: Past, Present, and Future—Closing the Racial Divide in Design Teams

October 22, 2020

Christian Crumlish

"I use AI throughout every part of the design process, from strategy to prototyping to creating UIs."

Christian Crumlish Erika Flowers Benjamin Jackson Adekunle Oduye

From tools to staff: What the next generation of agents means for the future of design

June 10, 2026

Adrian Howard

"If somebody tells me agile is wonderful and my only experience is a feature factory, it’s hard to take them seriously."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Megan Clegg

"Accessibility education embedded in onboarding and ongoing training builds organizational muscle."

Megan Clegg Michael Haggerty-Villa Alexis Morin

Space for Everyone: Reframing Accessibility Through a Wider Lens

June 10, 2021

Mike Davidson

"If you go a day without making a single decision, that means all decisions in your team have been made correctly."

Mike Davidson

Fireside Chat

March 11, 2022