Rosenverse
Have fun with statistics?

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Have fun with statistics?

Thursday, December 12, 2024 • Rosenfeld Community
Share the love for this talk
Have fun with statistics?
Speakers: Caroline Jarrett and Erin Weigel
Link:

Summary

Let’s face it, many of us feel daunted by statistics. But we also know that colleagues and clients ask whether our research has “statistically significant” results. Erin’s book Design for Impact helps you to test your hypotheses about improving design, and she guides you through deciding on your effect sizes to help you get those statistically significant results. Caroline’s book Surveys That Work talks about “significance in practice” and she’s not all that convinced about whether it’s worth aiming for statistical significance. Watch this lively session where Erin and Caroline compared and contrasted their ideas and approaches - helped by your questions and contributions.

Key Insights

  • •

    Statistical significance often confuses practitioners because it requires mentally flipping hypotheses and disproving nulls, which is cognitively demanding.

  • •

    Effect size is critical to understanding whether a change detected by statistics is meaningful in practice, a concept often neglected in statistics education.

  • •

    Fast progress isn't necessarily good progress; teams benefit from slowing down and using statistics to ensure they're moving in the right direction.

  • •

    Engineers can be reluctant to implement experiments due to the extra coding load, but they respond well when they understand the learning value gained.

  • •

    Survey results (the numerical outcomes) are often confused with the number of respondents required for statistical significance, leading to misunderstandings.

  • •

    Statistical thresholds like 95% confidence can be adjusted depending on project needs; lower confidence levels are sometimes acceptable.

  • •

    A good hypothesis often starts as an intuitive guess, which gets refined over time through repeated testing and data collection.

  • •

    Qualitative and quantitative research should be viewed as complementary tools in a holistic research approach rather than opposed methods.

  • •

    AI tools can help generate first drafts of survey questions, but human-centered pilot testing is essential to avoid errors and misinterpretations.

  • •

    It's common and acceptable to act on results that are significant in practice but not statistically significant, especially when outcomes clearly affect users.

Notable Quotes

"Statistics is hard because you have to flip flop in your head: think of a hypothesis, then a null hypothesis, then try to disprove the null."

"People confuse statistical significance with significance in practice — they want to know if the change is meaningful, not just mathematically significant."

"Fast is not a virtue in and of itself; moving slower and acting with intention ensures you go in the right direction."

"Engineers hate writing more code, so getting them to buy into experiments means showing the value of the learning on the other side."

"You can have an effect size that matters in practice but isn’t statistically significant, like five users failing a key task in usability testing."

"Most science starts with somebody pulling a number out of their ass — it’s okay to start with a gut instinct or guess."

"Statistics is another tool in our toolbox, part of a hierarchy of evidence that includes qualitative and quantitative methods."

"AI can create first drafts of survey questions, but unless you pilot test with real humans, you won’t know if your audience gets it."

"A lot of people think 95% confidence is the only way, but you can adjust confidence levels based on your situation and needs."

"Start with basics like means, minimums, and ranges — statistics rapidly becomes less mysterious and more useful with practice."

Ask the Rosenbot
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Bilan Hashi
The Tension Between Story Collecting and Story Telling in Research
2021 • Advancing Research 2021
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
2024 • QuantQual Interest Group
Tala Tayebi
Voice and influence in an age of noise
2026 • Advancing Research 2026
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Melissa Tsang
From Insights to Action: Driving Business Values through DesignOps
2024 • DesignOps Summit 2020
Gold
Paula Bach
Improving Legacy Software: How Much Better Does it Have to Be?
2022 • Advancing Research 2022
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Cennydd Bowles
Exit Interview #2: Rediscovering the ethical heart of design
2025 • Rosenfeld Community
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold

More Videos

Dr. Karl Jeffries

"Think of a creative professional as an ideas athlete or a creativity Olympian."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"We use Alexa’s personification for good, fun, and delight, but we don’t advertise, especially because there may be kids listening."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"The core of it is really putting yourself in that other person’s shoes—it’s basic but essential empathy."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"Dedicated staffing gives designers deep vertical mastery but limits horizontal experience."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"For the right audience, if applied correctly, humor and music can move people in many ways."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Junior team members don’t have to talk directly to executives; working effectively with peers can create grassroots buy-in."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"Nobody loves it when someone from another department shows up to tell people how to do their jobs better."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Typically, data analytics teams are big and well-funded, while UX research teams are smaller and struggle for resources."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books