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Summary
Thinking styles are not like horoscopes, which apply to every aspect of a person's life. Instead thinking styles describe a person's core approach to a particular purpose. The point of thinking styles is to recognize that there is a variety of approaches to a purpose, none of which is "better" than another. And thinking styles derive from qual research. This makes thinking styles incredibly powerful for your team and your org. You can easily embrace broader perspectives, invent more, and fill the gaps in your solutions.
Key Insights
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Thinking styles are context-dependent and shaped by a person's intent.
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Demographics do not effectively capture cognitive differences; focus on understanding people's inner thinking instead.
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Thinking styles can vary even within the same demographic group across different situations.
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Recognizing different frames alters how we perceive behavior and thinking styles.
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Inner thinking, emotional reactions, and personal rules form the basis of identifying thinking styles.
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Thinking styles allow for nuanced storytelling that can resonate with various audience segments.
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Understanding thinking styles helps in designing products and services that truly meet customer needs.
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Different stakeholders may require different strategies based on their thinking styles.
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Mapping thinking styles can aid in identifying gaps in service or product offerings.
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This approach fosters a more human-centric design process.
Notable Quotes
"Thinking styles are not horoscopes, they're not universal things."
"We’re looking at them by their interior cognition, their inner thinking, their emotional reactions."
"Demographics don’t cause thinking; they can exacerbate discrimination, but for everything else, they've lost context."
"It’s essential to approach thinking styles without prior demographic assumptions."
"The way to think about it is in a simple way: how do we support this thinking style?"
"We’re talking about different front ends that vary and respect people's different approaches."
"Instead of doing it by feature, what if we did it by thinking style?"
"These thinking styles allow us to start filling in gaps for people who feel unsupported."
"There are a lot of variability in how people approach their intent or purpose."
"What we want is for organizations to step away from demographics to understand people as cognitive beings."
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