Rosenverse
“I mean, I can lift a shovel”: Design Skills in Disaster Response

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

“I mean, I can lift a shovel”: Design Skills in Disaster Response

Gold
Thursday, June 9, 2022 • Design at Scale 2022
Share the love for this talk
“I mean, I can lift a shovel”: Design Skills in Disaster Response
Speakers: Emily Danielson
Link:

Summary

Too often we withhold design efforts for "the best of times" - to make improvements or optimize already good systems. In this talk, Emily Danielson highlights the importance of design skills in "the worst of times." Drawing on experiences following Hurricane Katrina, the Deepwater Horizon Oil Spill, COVID-19 and Hurricane Ida, Danielson will illustrate the impact of applying design skills to recovery work, such as:
  • Optimizing data collection to better triage the needs of flooded homeowners (and the data systems being used by the FBI to take down a corrupt contractor)
  • The importance of service design and cultural competence in food distribution
  • Contextual research for a mobile application on a shrimp boat at 2am
Those who attend can expect to leave with the confidence to act quickly in contributing their skills as designers following a disaster; the knowledge of how to advocate for design efforts in states of emergency; and an understanding of the value design can bring in times of chaos.

Key Insights

  • •

    Disaster response benefits from diverse design skills including service design, visual design, database design, and user research.

  • •

    After Hurricane Katrina, lack of inclusive service design led to services being used more by volunteers and workers than by those directly impacted.

  • •

    Data management evolved from scraps of paper to shared Google Docs, which later served as evidence in a federal corruption case.

  • •

    The Deepwater Horizon app failed because it ignored user context like literacy levels, connectivity issues, and cultural communication preferences.

  • •

    Effective communication in crises requires rapid iteration and user-centered redesign, as exemplified by Luna Moore's work improving ExxonMobil’s COVID-19 emails.

  • •

    Disaster recovery phases include preparation, warning, impact, relief, recovery, and stabilization, each requiring different design approaches.

  • •

    Core disaster response teams should blend locals close to the disaster with remote helpers to leverage emotional stability and resources.

  • •

    Minimizing user stress by simplifying communications and providing direct human contact is the most important design principle in disaster recovery.

  • •

    User research in disaster settings relies heavily on in-person observation and conversations, rather than formal surveys or digital tools.

  • •

    Designers are rarely formally recruited for disaster response; they must be proactive in identifying problems and plugging in to help effectively.

Notable Quotes

"Our design skills can help to create Clarity in times of Chaos."

"Most services were being used by people not directly impacted by the storm but by construction workers and volunteers."

"We turned all of these files in boxes into an Excel file, and then into a shared Google Doc accessible to multiple people."

"The app was a huge flop because we let our excitement about helping people let our design principles slide."

"Designer Luna Moore transformed our COVID-19 emails and noticeably changed employee behavior."

"Minimizing a user’s stress is the best possible design principle for disaster recovery."

"Disasters aren’t just big front page events, they include minor crises like loss of a loved one or housing insecurity."

"Communication with users will be primarily in person, over the phone, or maybe some texting—not surveys."

"FEMA is not going to stand up a UX department; it’s our responsibility to witness and find ways to help."

"Be extra patient and gentle with people, especially if they don’t pick up your call after a disaster."

Ask the Rosenbot
Johnny Michaelsen
Measure Behaviors, Not Results
2026 • Rosenfeld Community
Peter Van Dijck
The Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up
2026 • Rosenfeld Community
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold
Rachael Dietkus, LCSW
Everything You Need to Know about the Civic Design 2022 Call for Presentations
2022 • Civic Design Community
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Stephanie Wade
Building and Sustaining Design in Government
2021 • Civic Design 2021
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Tara Tressel
Investigating qualitative depth of AI-moderated interviews
2026 • Advancing Research 2026
Gold
Lija Hogan
Doing more with more: Lessons from the Front Lines of Democratization
2022 • Advancing Research 2022
Gold
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Chelsey Glasson
Exit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
2025 • Rosenfeld Community
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold

More Videos

Dr. Karl Jeffries

"If you value innovation and design, then you're investing in creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Creating internal champions in client organizations helps improve adoption and reduces churn."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Trust is built by showing you’re there to help make them succeed, not just push your agenda."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"It took a lot of relationship building and conversations to break down the perception that designers' time was owned by particular teams."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"Research in science fiction helps make research real and creative all the time."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"We never compromise on the business goals, but how we achieve them can be flexible and pragmatic."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Most organizations don’t have one research tool, but a mix, so openness and integration are essential."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"You are not the first person to try something like this, and they’re typically not looking forward to the next transformation."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"My playlist changed drastically when my son was born, but data alone wouldn’t explain why."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books