Interactive Keynote: Social Change by Design
Summary
The extent of the #BlackLivesMatter movement has encouraged a mixture of protest, self-reflection, and openness to learn. However, many people want to take action but don’t know how. Why not apply our skills as experience designers to approach a small, workable issue that supports equality?
Join Denise Jacobs as she and a team of SMEs share stories related to the issue, so that participants can work together to share ideas and start the process of designing social change.
Key Insights
-
•
Racism in design is systemic and intentional, requiring designers to actively counteract it through their work.
-
•
Marginalized individuals often bear the exhausting responsibility of raising awareness about bias and racism in workplaces.
-
•
Allyship is most valuable when it shows up even in the absence of those who are marginalized.
-
•
Self-reflection on personal biases and internal pain is essential for effective anti-racist action.
-
•
Performative gestures by companies lack lasting impact without sustained, systemic change.
-
•
Psychological safety is an essential condition for marginalized voices to participate authentically in teams.
-
•
Designers have unique power as change agents to reshape systems and environments for greater equity.
-
•
Shifting responsibility from individuals to collective, everyday actions creates ripple effects for social change.
-
•
Fear of making mistakes or offending others can paralyze efforts unless replaced with a mindset of learning and excellence.
-
•
Ongoing conversations, community engagement, and commitment to continuous unlearning are vital to progress.
Notable Quotes
"Racism is by design, and there's no way to counter it unless we counter it with design."
"I appreciate your allyship when I'm in the room, but I appreciate it more when I'm not in the room."
"It can be so tiring to be the only one constantly saying this has to be done differently."
"If you’re not doing the work of addressing your own pain, you won’t be effective in helping others."
"Racism doesn’t just hurt people like me; you’re hurting yourself by perpetuating beliefs that deny a greater humanity."
"Silence is complicity. Inaction is support."
"We’re not going for perfection. We’re going for excellence and change."
"Designers are change agents. This is part of your passion and what gets you up in the morning."
"When we start changing our behavior, we start changing the voices and behavior around us."
"Every day is a chance to check: is this how I want to be? This is a long-haul, marathon effort."
Or choose a question:
More Videos
"Design ops has the opportunity to set a new default future, not follow the path set by the past."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Find your senior executive ally who understands design and go talk to them first — it works."
Amy MarquezINVEST: Discussion
June 15, 2018
"Enterprise UX is still nascent—businesses worldwide are just beginning to figure out where UX fits."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"We covered critical design gaps without waiting for headcount allocation or hiring delays."
Alicia MootyDesign Staffing Models
September 30, 2021
"I believe there's really no such thing as a boring place at the state of mind."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"If your users are happy, that anecdotal feedback often carries more weight early than quantitative metrics."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"Most organizations don’t have one research tool, but a mix, so openness and integration are essential."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"The incentive structure at a big company is set up to reward people for entirely different stuff than innovation requires."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"At Hotcho, we started with a qualitative focus, swung too far into quantitative, and then found a balanced middle ground."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022