Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Expand—Rethinking Design for Public Challenges
Summary
Key Insights
-
•
Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.
-
•
Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.
-
•
Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.
-
•
Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.
-
•
Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.
-
•
Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.
-
•
Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.
-
•
Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.
-
•
Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.
-
•
Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.
Notable Quotes
"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."
"We need to put the thinking back into design thinking."
"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."
"We have to design not just for humans but for other life forms on this planet."
"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."
"Designers can design both at nano levels and interplanetary scales like Mars architecture."
"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."
"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."
"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."
"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."
Or choose a question:
More Videos
"An elite athlete doesn’t turn up at the Olympics and do their thing without coaches, physios, nutritionists."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"We use Alexa’s personification for good, fun, and delight, but we don’t advertise, especially because there may be kids listening."
Amy MarquezINVEST: Discussion
June 15, 2018
"Trust is built by showing you’re there to help make them succeed, not just push your agenda."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"Agency style staffing allows designers to bring learnings across multiple projects and grow through new challenges."
Alicia MootyDesign Staffing Models
September 30, 2021
"We may not have tech prowess but our sticky notes, card sorts, and test reports are our real superpowers."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"We never compromise on the business goals, but how we achieve them can be flexible and pragmatic."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"It’s very difficult to align researcher goals with business growth, but that’s exactly what we try to do."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"Lawyers, though nervous, can become some of the most reasonable people you deal with if you explain risks clearly."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Without Jim, what we're going to see today would have been a lot worse."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022