Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Advancing the Inclusion of Womxn in Research Practices
Summary
The overturn of Roe v Wade in the US has highlighted the systematic challenges and exclusions which *womxn continue to face in their day to day lives. Additionally, the rising recognition of the importance of intersectional thinking, shifting definitions of womxnhood, the potential biases in big data, and many other shifting cultural contexts all contribute to an evolving set of best practices for how we should effectively be including womxn within the research process. *Use of the term Womxn acknowledges that gender identity exists in a sphere and one word has room for multiple gender expressions without weighing one more important than another. In addition, it highlights that more than one gender expression can be impacted by patriarchy, misogyny, and sexism. This term recognizes that in the past, the history of feminism has included racism, transphobia and harmful gender binary views.
Key Insights
-
•
40% of countries restrict women’s property rights, and it will take 130 years to reach gender parity in political leadership.
-
•
Car crash test dummies and PPE are often designed without considering women’s bodies, leading to higher risks for women.
-
•
Separating men and women in research can reinforce stereotypes; combining their voices often yields more balanced insights.
-
•
Time poverty and social desirability bias must be addressed by researchers particularly when engaging marginalized women.
-
•
In crisis or conservative settings, hiring local women as researchers increases trust, safety, and richer data collection.
-
•
Intersectionality is a critical research lens to understand multiple, overlapping discriminations affecting women of color and others.
-
•
Semiotic analysis reveals cultural narratives that shape gender perceptions and emotional roles in subtle but powerful ways.
-
•
Participatory approaches in AI research foster adoption of responsible AI principles and ensure diverse perspectives influence outcomes.
-
•
Quantitative data often excludes non-binary people by default, requiring more nuanced data collection strategies.
-
•
Measuring success in inclusive research includes hearing participants feel seen and sharing honest feedback to improve practice.
Notable Quotes
"At the current rate, it will be 130 years before we reach global gender equality in political power."
"Women are more likely to die in car crashes because crash test dummies are not designed with women in mind."
"Separating genders in research can perpetuate stereotypes rather than challenge them."
"We need to ask participants how much time they have and want to contribute to avoid extractive research."
"Local women researchers in crisis zones help ensure safety and allow authentic stories to emerge."
"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."
"Cultural narratives often depict women’s indulgence as submissive and emotional, masking other values like determination."
"Being radically honest about who is in the research helps avoid sweeping generalizations that exclude marginalized groups."
"Inclusive teams, especially women-led ones, are more productive and effective at achieving results."
"Hearing a participant say thank you for listening is one of the most powerful indicators of meaningful research."
Or choose a question:
More Videos
"Product and UX ought to be allies presenting a united front at the table, not competing for supremacy."
Aditi Ruiz Christian Crumlish Farid SabitovPulse Check: Empathy Mapping Your Product Manager, Pt. 2
December 6, 2022
"I thrive on learning about how people overcome obstacles."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"Everyone is learning and evolving right now; they just need language and frameworks to name what they’re growing."
Vanessa VarinTools are moments. Capabilities compound.
June 9, 2026
"Gatekeeping in research is often misunderstood; it’s about preserving quality, not exclusion."
Aras Bilgen Ari ZelmanowResearch Democratization: A Debate
March 29, 2023
"Crisis is an opportunity, and user research must claim a louder, prouder voice on brand leadership."
Neil BarrieWidening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
March 25, 2024
"Sometimes you won’t be in the room for tough conversations, so having stakeholders who understand your views is vital."
Bassel Deeb Will OsbornDo More With Less: Equip and Lead Design Orgs Through Adversity
October 2, 2023
"Focus groups have been called a curse, but I'm giving them a second chance to see if there’s something positive there."
Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh RathoreDay 2 Theme Panel
March 12, 2025
"Accessibility is a great example where OKRs can unify multiple product and design teams to a non-negotiable standard."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
"Start small, add scaffolding, and let momentum do the rest."
Bianca JeffersonFrom Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps
September 10, 2025
