Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
The overturn of Roe v Wade in the US has highlighted the systematic challenges and exclusions which *womxn continue to face in their day to day lives. Additionally, the rising recognition of the importance of intersectional thinking, shifting definitions of womxnhood, the potential biases in big data, and many other shifting cultural contexts all contribute to an evolving set of best practices for how we should effectively be including womxn within the research process. *Use of the term Womxn acknowledges that gender identity exists in a sphere and one word has room for multiple gender expressions without weighing one more important than another. In addition, it highlights that more than one gender expression can be impacted by patriarchy, misogyny, and sexism. This term recognizes that in the past, the history of feminism has included racism, transphobia and harmful gender binary views.
Key Insights
-
•
40% of countries restrict women’s property rights, and it will take 130 years to reach gender parity in political leadership.
-
•
Car crash test dummies and PPE are often designed without considering women’s bodies, leading to higher risks for women.
-
•
Separating men and women in research can reinforce stereotypes; combining their voices often yields more balanced insights.
-
•
Time poverty and social desirability bias must be addressed by researchers particularly when engaging marginalized women.
-
•
In crisis or conservative settings, hiring local women as researchers increases trust, safety, and richer data collection.
-
•
Intersectionality is a critical research lens to understand multiple, overlapping discriminations affecting women of color and others.
-
•
Semiotic analysis reveals cultural narratives that shape gender perceptions and emotional roles in subtle but powerful ways.
-
•
Participatory approaches in AI research foster adoption of responsible AI principles and ensure diverse perspectives influence outcomes.
-
•
Quantitative data often excludes non-binary people by default, requiring more nuanced data collection strategies.
-
•
Measuring success in inclusive research includes hearing participants feel seen and sharing honest feedback to improve practice.
Notable Quotes
"At the current rate, it will be 130 years before we reach global gender equality in political power."
"Women are more likely to die in car crashes because crash test dummies are not designed with women in mind."
"Separating genders in research can perpetuate stereotypes rather than challenge them."
"We need to ask participants how much time they have and want to contribute to avoid extractive research."
"Local women researchers in crisis zones help ensure safety and allow authentic stories to emerge."
"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."
"Cultural narratives often depict women’s indulgence as submissive and emotional, masking other values like determination."
"Being radically honest about who is in the research helps avoid sweeping generalizations that exclude marginalized groups."
"Inclusive teams, especially women-led ones, are more productive and effective at achieving results."
"Hearing a participant say thank you for listening is one of the most powerful indicators of meaningful research."
Or choose a question:
More Videos
"There is not a book currently that is dedicated to design ops. We want this to be the definitive handbook."
John Calhoun Rachel PosmanBring your DesignOps Story to Life! The Definitive DesignOps Book Jam
October 3, 2023
"Sometimes we have to murder our darlings—let go of favorite parts to let the story or design grow."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"We don’t talk about sustainable choices or green, we call it efficient to not get in the way."
Tristin OldaniTurning awareness into action with Climate UX
January 16, 2025
"The future of user research is not one future but many futures to consider."
Steve PortigalLooking Back…to Look Ahead
March 26, 2024
"Miles gave them the music as they entered the studio; they didn’t know what they were going to be playing."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
June 4, 2019
"The framework we tend to use is just, do you play games? Cool, you’re in—stop asking questions."
Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl PlatzBeyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
May 17, 2024
"Remote work is totally different from working from home during a worldwide pandemic."
Ana FerreiraDesigning Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
January 8, 2024
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
Shawna Hein Kevin HoffmanCreate a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
November 17, 2022
"Don’t tell government teams you’re using design thinking—use their language and let them experience it first."
Steve ChaparroBringing Into Alignment Brand, Culture and Space
August 13, 2020
Latest Books All books
Dig deeper with the Rosenbot
How might quantitative ethnography enable real-time qualitative insights during ongoing data collection?
What hidden costs should be accounted for beyond license fees when budgeting for research tools?
What features does Rosenbot offer to help UX learners deepen their knowledge through follow-up prompts?