Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
The overturn of Roe v Wade in the US has highlighted the systematic challenges and exclusions which *womxn continue to face in their day to day lives. Additionally, the rising recognition of the importance of intersectional thinking, shifting definitions of womxnhood, the potential biases in big data, and many other shifting cultural contexts all contribute to an evolving set of best practices for how we should effectively be including womxn within the research process. *Use of the term Womxn acknowledges that gender identity exists in a sphere and one word has room for multiple gender expressions without weighing one more important than another. In addition, it highlights that more than one gender expression can be impacted by patriarchy, misogyny, and sexism. This term recognizes that in the past, the history of feminism has included racism, transphobia and harmful gender binary views.
Key Insights
-
•
40% of countries restrict women’s property rights, and it will take 130 years to reach gender parity in political leadership.
-
•
Car crash test dummies and PPE are often designed without considering women’s bodies, leading to higher risks for women.
-
•
Separating men and women in research can reinforce stereotypes; combining their voices often yields more balanced insights.
-
•
Time poverty and social desirability bias must be addressed by researchers particularly when engaging marginalized women.
-
•
In crisis or conservative settings, hiring local women as researchers increases trust, safety, and richer data collection.
-
•
Intersectionality is a critical research lens to understand multiple, overlapping discriminations affecting women of color and others.
-
•
Semiotic analysis reveals cultural narratives that shape gender perceptions and emotional roles in subtle but powerful ways.
-
•
Participatory approaches in AI research foster adoption of responsible AI principles and ensure diverse perspectives influence outcomes.
-
•
Quantitative data often excludes non-binary people by default, requiring more nuanced data collection strategies.
-
•
Measuring success in inclusive research includes hearing participants feel seen and sharing honest feedback to improve practice.
Notable Quotes
"At the current rate, it will be 130 years before we reach global gender equality in political power."
"Women are more likely to die in car crashes because crash test dummies are not designed with women in mind."
"Separating genders in research can perpetuate stereotypes rather than challenge them."
"We need to ask participants how much time they have and want to contribute to avoid extractive research."
"Local women researchers in crisis zones help ensure safety and allow authentic stories to emerge."
"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."
"Cultural narratives often depict women’s indulgence as submissive and emotional, masking other values like determination."
"Being radically honest about who is in the research helps avoid sweeping generalizations that exclude marginalized groups."
"Inclusive teams, especially women-led ones, are more productive and effective at achieving results."
"Hearing a participant say thank you for listening is one of the most powerful indicators of meaningful research."
Or choose a question:
More Videos
"A new joiner meeting someone 10 months in who’s still meeting new people shows the scale and complexity of JP Morgan."
Julie Gitlin Esther RaiceDesign as an Agent of Digital Transformation at JPMC
June 9, 2021
"These are trails that others have blazed before you. By examining established ops teams, you can arrive faster, stronger, and healthier."
John CalhounHave we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
October 1, 2021
"Context is everything — providing AI with a folder of your company’s knowledge makes responses more detailed and useful."
Daniel KorczynskiWhy AI Is Bad at Research (and how to make it actually useful)
March 10, 2026
"UX maturity isn’t a finish line; just when you think you’ve solved it, new challenges emerge."
JJ KercherA Roadmap for Maturing Design in the Enterprise
June 15, 2018
"Procurement portals can be hard to navigate; act like you’re bidding and go through the user experience yourself."
Emily LessardRFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
December 9, 2021
"The dominant frame became the personal narrative to contain the perspectives I wanted to serve up."
Kevin BethuneReimagining Design: Unlocking Strategic Innovation
June 8, 2022
"We should reconsider the savior complex designers sometimes have — we’re not all powerful."
Alexandra SchmidtWhy Ethics Can't Save Tech
November 18, 2022
"We need distributed, shared, and participatory technologies for common good outcomes."
Dan HillDesigning for the infrastructures of everyday life
June 4, 2024
"Webflow is an ideal tool for prototypes with code because users can test in the actual browser environment."
Sam ProulxPrototype Reviews, People With Disabilities, and You
December 8, 2021
