Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
The overturn of Roe v Wade in the US has highlighted the systematic challenges and exclusions which *womxn continue to face in their day to day lives. Additionally, the rising recognition of the importance of intersectional thinking, shifting definitions of womxnhood, the potential biases in big data, and many other shifting cultural contexts all contribute to an evolving set of best practices for how we should effectively be including womxn within the research process. *Use of the term Womxn acknowledges that gender identity exists in a sphere and one word has room for multiple gender expressions without weighing one more important than another. In addition, it highlights that more than one gender expression can be impacted by patriarchy, misogyny, and sexism. This term recognizes that in the past, the history of feminism has included racism, transphobia and harmful gender binary views.
Key Insights
-
•
40% of countries restrict women’s property rights, and it will take 130 years to reach gender parity in political leadership.
-
•
Car crash test dummies and PPE are often designed without considering women’s bodies, leading to higher risks for women.
-
•
Separating men and women in research can reinforce stereotypes; combining their voices often yields more balanced insights.
-
•
Time poverty and social desirability bias must be addressed by researchers particularly when engaging marginalized women.
-
•
In crisis or conservative settings, hiring local women as researchers increases trust, safety, and richer data collection.
-
•
Intersectionality is a critical research lens to understand multiple, overlapping discriminations affecting women of color and others.
-
•
Semiotic analysis reveals cultural narratives that shape gender perceptions and emotional roles in subtle but powerful ways.
-
•
Participatory approaches in AI research foster adoption of responsible AI principles and ensure diverse perspectives influence outcomes.
-
•
Quantitative data often excludes non-binary people by default, requiring more nuanced data collection strategies.
-
•
Measuring success in inclusive research includes hearing participants feel seen and sharing honest feedback to improve practice.
Notable Quotes
"At the current rate, it will be 130 years before we reach global gender equality in political power."
"Women are more likely to die in car crashes because crash test dummies are not designed with women in mind."
"Separating genders in research can perpetuate stereotypes rather than challenge them."
"We need to ask participants how much time they have and want to contribute to avoid extractive research."
"Local women researchers in crisis zones help ensure safety and allow authentic stories to emerge."
"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."
"Cultural narratives often depict women’s indulgence as submissive and emotional, masking other values like determination."
"Being radically honest about who is in the research helps avoid sweeping generalizations that exclude marginalized groups."
"Inclusive teams, especially women-led ones, are more productive and effective at achieving results."
"Hearing a participant say thank you for listening is one of the most powerful indicators of meaningful research."
Or choose a question:
More Videos
"Design ops is servant leadership — if everything goes well, no one notices, but if it goes poorly, we are the first to be blamed."
Maggie DieringerCutting through the Noise
September 24, 2020
"Compliance is a framework, not just a checklist to tick off."
Sam ProulxAccessibility: An Opportunity to Innovate
November 16, 2022
"Cycles of successive approximation help us get closer and closer to great design through iteration."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"Making issues visible, sharing models, and iterating versions of workflows helps uncover blockages and solutions."
Mark InterranteCollaboration Flows in Product Development
June 9, 2017
"Different stakeholders interpret stories differently, and those conversations are valuable for deeper understanding."
Bas Raijmakers, PhD (RCA) Charley Scull Prabhas PokharelWhat Design Research can Learn from Documentary Filmmaking
March 11, 2022
"The idea of one designer to 12 PMs is dead on arrival; either design isn't valued or the company is short on designers."
Christian Crumlish Wendy Johansson Rich Mironov Aditi Ruiz Adam ThomasAfternoon Insights Panel
December 6, 2022
"People often fill gaps in communication with their own anxieties, so clear communication is key."
Bassel Deeb Will OsbornDo More With Less: Equip and Lead Design Orgs Through Adversity
October 2, 2023
"Nothing about us without us is the mantra we embrace when doing inclusive design operations."
Saara Kamppari-MillerDesignOps for Inclusive Design and Accessibility
May 26, 2022
"A website has no meaningful identity outside of the people it represents."
Emily Williams Nora FioreWhen UX Research and Institutional Racism Collide: A Case Study
March 12, 2021
Latest Books All books
Dig deeper with the Rosenbot
What role does accountability cadence play in sustaining discipline within design ops initiatives?
How does the democratization of design via AI tools affect client involvement and project collaboration?
How does design ops anticipate and prepare teams for technological disruption and evolving designer roles?