Rosenverse
UX Futures: The Role of Artificial Intelligence in Design

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

UX Futures: The Role of Artificial Intelligence in Design

Gold
Wednesday, June 7, 2023 • Enterprise UX 2023
Share the love for this talk
UX Futures: The Role of Artificial Intelligence in Design
Speakers: Clara Kliman-Silver
Link:

Summary

Over the last several years, artificial intelligence (AI) has permeated the software world––from “smart reply” functionality in email to auto-completed code in developer tools––but it’s only recently that AI has been implemented into creative processes. As AI-driven functionality becomes more common in the design tooling space, questions arise––what is cool? Inspirational? Useful? And what is creepy? Unhelpful? Where is the line?

Key Insights

  • •

    AI has quietly become part of the UX design process for years, not just with generative tools but with automation features like Figma's auto layout.

  • •

    Generative AI tools such as ChatGPT, Midjourney, and DALL·E have accelerated creative workflows but also raised concerns about replacing human design expertise.

  • •

    UX professionals see two main AI use cases: increasing efficiency by automating repetitive tasks and fostering innovation through idea generation.

  • •

    There is a tension between efficiency and preserving designers’ creative agency and trust in AI outputs.

  • •

    AI’s value lies in freeing designers from mundane tasks, allowing them to focus on strategy, creativity, and complex problem solving.

  • •

    Trust in AI depends heavily on transparency about training data and the ability of designers to remain in control and sign off on AI decisions.

  • •

    Participatory design and speculative scenario testing with real UX professionals provide critical insight into AI’s role and perceived value.

  • •

    There is prevalent hype conflating AI utility with buzz, making it crucial to focus on solving real user problems, especially in enterprise contexts.

  • •

    AI can democratize design by enabling non-experts to participate meaningfully, as automation lowers entry barriers.

  • •

    Future opportunities for AI in UX include aiding internationalization, adherence to accessibility standards, and facilitating cross-functional collaboration in large organizations.

Notable Quotes

"AI is valuable in design when it extrapolates away mundane work."

"An AI-driven design tool should help me by lowering the redundant work, reducing tedious tasks and help me focus on the experience and strategy."

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

"There’s a perception that generative AI is gonna change everything, but I think it’s gonna transform, not totally overhaul mine."

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

"When you hand over something to a machine, what is really yours? How does it affect your identity as a professional or your relationship to your work?"

"Novice users can try things out thanks to automation, but experts can focus on the challenging and creative pieces."

"It’s critical to measure perceived value and ask: Are you really solving the right problem with AI?"

"Trust is paramount; designers want transparency about what the AI is trained on and what data it uses."

"AI should be a partner to UX professionals, not a replacement for UX expertise."

Ask the Rosenbot
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Failure Friday #4: Invisible Work: How I Stalled My Career by Not Showing My Work
2025 • Rosenfeld Community
Iram Shah
Closing Keynote: The View from the Top
2019 • Enterprise Experience 2019
Gold
James Lang
Hopeful Futures for UX Research
2026 • Rosenfeld Community
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Rosenfeld Community
Peter Merholz
The Mysterious Case of the Missing UX Career Path
2022 • DesignOps Community
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Uday Gajendar
Making the Invisible Visible: The most critical deliverable isn't always the design
2026 • Rosenfeld Community
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Patrizia Bertini
DesignOps + KPIs = Measure your Impact!
2024 • DesignOps Summit 2020
Gold
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community

More Videos

Dr. Karl Jeffries

"If you value innovation and design, then you're investing in creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Creating internal champions in client organizations helps improve adoption and reduces churn."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Breaking enterprise into small segments lets you apply research methods effectively at scale."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"How do you organize a design team to work within a changing environment without freaking everybody out."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"The only rule is to maintain your smile and just to feel the being that have fun."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Operations tends to be something companies only think about when they are scaling rapidly, but investing early is essential."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"People don’t actually hate innovation; they like their jobs and feel threatened by change."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"You’ve got to take control of the backlog and position your team as value-driven, not just servicing individual teams."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books