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Summary
UXers are decision architects, guiding billions of interactions in our products every day. We have the power to shape user behavior in ways that add up to material carbon impact, while practicing inclusive design to reach a broader audience. As UXers, we also have the mandate to work at the intersection of user needs and business needs, which gives us the opportunity to connect climate concerns on both sides—even at companies that aren’t focused on climate solutions. Join panelists Laura Palotie, Steve Isley, Nancy Tsang, and moderator Mike Brzozowski in this installment of our ongoing Climate UX discussion series.
Key Insights
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UX professionals can significantly influence climate behavior through thoughtful design choices.
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Sustainability should be embedded in product strategy as a core goal, not an afterthought.
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Communication and clarity are key to overcoming user skepticism regarding sustainability claims.
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Sustainable choices often come with co-benefits that must be highlighted to users.
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Understanding different user segments in relation to climate beliefs is crucial for effective design.
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Metrics focusing on value and satisfaction should replace traditional consumption-focused metrics.
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The intersection between user needs and climate advocacy can enhance both user experience and corporate responsibility.
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Engaging employees and investors can drive sustainability initiatives in businesses.
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Designers should focus on building awareness and trust around sustainable practices.
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Sustainability challenges require collaboration across different UX disciplines and business sectors.
Notable Quotes
"Most people believe climate change is real, but they don't know how to get involved."
"We mediate billions of decisions and interactions that have real-world climate impact."
"What does sustainable value look like for your products?"
"People really care about their products being sustainably made, but often it's the price that decides their choice."
"I've been working in the sustainability space for several years, and it's exciting to see how language can make sustainable choices more compelling."
"There's a lot of energy consumed by AI, so I try to be comfortable with the blank page."
"We're in a system that promotes more consumption, but we can nudge toward sustainability."
"The online hotel booking industry has a significant climate impact, and we're missing out on opportunities to drive sustainability."
"By highlighting tangible benefits, we can motivate users to make better choices."
"As designers, we need to find the sweet spot between pushing sustainable behavior and not alienating users."
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