Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
UXers are decision architects, guiding billions of interactions in our products every day. We have the power to shape user behavior in ways that add up to material carbon impact, while practicing inclusive design to reach a broader audience. As UXers, we also have the mandate to work at the intersection of user needs and business needs, which gives us the opportunity to connect climate concerns on both sides—even at companies that aren’t focused on climate solutions. Join panelists Laura Palotie, Steve Isley, Nancy Tsang, and moderator Mike Brzozowski in this installment of our ongoing Climate UX discussion series.
Key Insights
-
•
UX professionals can significantly influence climate behavior through thoughtful design choices.
-
•
Sustainability should be embedded in product strategy as a core goal, not an afterthought.
-
•
Communication and clarity are key to overcoming user skepticism regarding sustainability claims.
-
•
Sustainable choices often come with co-benefits that must be highlighted to users.
-
•
Understanding different user segments in relation to climate beliefs is crucial for effective design.
-
•
Metrics focusing on value and satisfaction should replace traditional consumption-focused metrics.
-
•
The intersection between user needs and climate advocacy can enhance both user experience and corporate responsibility.
-
•
Engaging employees and investors can drive sustainability initiatives in businesses.
-
•
Designers should focus on building awareness and trust around sustainable practices.
-
•
Sustainability challenges require collaboration across different UX disciplines and business sectors.
Notable Quotes
"Most people believe climate change is real, but they don't know how to get involved."
"We mediate billions of decisions and interactions that have real-world climate impact."
"What does sustainable value look like for your products?"
"People really care about their products being sustainably made, but often it's the price that decides their choice."
"I've been working in the sustainability space for several years, and it's exciting to see how language can make sustainable choices more compelling."
"There's a lot of energy consumed by AI, so I try to be comfortable with the blank page."
"We're in a system that promotes more consumption, but we can nudge toward sustainability."
"The online hotel booking industry has a significant climate impact, and we're missing out on opportunities to drive sustainability."
"By highlighting tangible benefits, we can motivate users to make better choices."
"As designers, we need to find the sweet spot between pushing sustainable behavior and not alienating users."
More Videos
"Every organization has unique constraints that shape how we define success."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"We think in environments and with the things around us."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024
"Our job isn't to do video editing all day, it's to work with meaning."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022
"Apple's iPhone 3GS changed the world by introducing a built-in screen reader."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022
"Every research project should start with the concrete decisions it hopes to enable."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"We risk imposing one dominant way of designing over others."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"AI can manage tasks but struggles with soft skills like cultural nuances and ethical considerations."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"There's a lot of validation from current customers willing to buy pet food in bulk."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"We don’t have anyone whose job it is to tell us when to be scrappy again, but I think it's everyone's job to challenge norms."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
