Rosenverse
What Role(s) Can Research Play in Responsible Design?

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

What Role(s) Can Research Play in Responsible Design?

Gold
Thursday, March 11, 2021 • Advancing Research 2021
Share the love for this talk
What Role(s) Can Research Play in Responsible Design?
Speakers: Mandy Drew
Link:

Summary

Netflix's documentary "The Social Dilemma" shined a harsh spotlight on how design patterns and advertising targeting developed to encourage engagement and tailor content to users' preferences have dangerous, far-reaching consequences. We will discuss:
  • What role can researchers play in mitigating negative social and personal impacts during the design process?
  • If we discover evidence that a design solution to a business goal negatively impacts customers' lives, how might we help our design and product partners consider a different solution?
  • What is the responsibility of researchers to determine how products we've already launched affect our customers' lives?

Key Insights

  • •

    Algorithms designed to simplify decisions can inadvertently perpetuate biases and unfair outcomes, such as racial bias in healthcare and inappropriate criminal sentencing.

  • •

    Misinformation spreads farther and faster than truth on social media, significantly impacting family relationships and societal trust.

  • •

    Infinite scroll exploits behavioral addiction by triggering dopamine responses through continuous rewards, mirroring cycles of substance addiction.

  • •

    Remote and unmoderated research reduces observer bias and captures more authentic user behavior compared to traditional lab studies.

  • •

    Diverse research participant recruitment is vital to ensure products serve a wide range of real-world needs and perspectives.

  • •

    Combining qualitative and quantitative research methods allows better prediction and observation of product impacts at scale and in context.

  • •

    Digital nudges can reduce addictive social media use by requiring deliberate user actions and promoting mindfulness.

  • •

    Current industry success metrics, like time-on-site and page views, often incentivize addictive behaviors rather than user well-being.

  • •

    Researchers have a responsibility to advocate for new success metrics that prioritize user health, happiness, and community.

  • •

    Including marginalized and diverse perspectives in research teams helps identify and mitigate internal biases in product design.

Notable Quotes

"The people we’ve lost are not intelligent, gullible, or willfully ignorant. They’re victims of how design and technology amplify misinformation."

"Algorithms help us find what we want quickly, but when used in criminal sentencing or healthcare, they can produce unfair and biased results."

"Infinite scroll is behavioral cocaine sprinkled all over our interfaces, triggering dopamine hits that keep us endlessly scrolling."

"False information spreads significantly farther, faster, deeper, and more broadly than the truth, often by an order of magnitude."

"Remote research lets us observe how people really use products in their own environments, mitigating the hawk-orn effect."

"We need to rethink business metrics that reward addiction and instead measure the quality and meaning of user interactions."

"Digital nudges invite users to be more mindful by pausing autoplay and requiring actions to reveal notifications, reducing addiction."

"Researchers should seek out people who don’t look like us or think like us to check our biases before they shape products."

"We can’t stop technology development, but we must understand the immense responsibility of unleashing new technology into society."

"Let’s use algorithms to promote sources with scientific integrity and create design patterns that enrich people’s lives."

Ask the Rosenbot
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Julie Norvaisas
Back to basics, or start from scratch?
2025 • Advancing Research 2025
Gold
Eric Shumake
Diagnosis UX: Building Influence in Healthcare Design
2026 • Rosenfeld Community
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Bram Wessel
Enterprise Information Architecture
2020 • Enterprise Community
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Peter Van Dijck
The Bag of Skills: Building Resiliency into Your UX Career While the Market Catches Up
2026 • Rosenfeld Community
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Rachael Dietkus, LCSW
Everything You Need to Know about the Civic Design 2022 Call for Presentations
2022 • Civic Design Community
Elizabeth Churchill
Exploring Cadence: You, Your Team, and Your Enterprise
2017 • Enterprise Experience 2017
Gold
Andy Barraclough
From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
2024 • DesignOps Summit 2024
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Laine Riley Prokay
Carving a Path for Early Career DesignOps Practitioners
2022 • DesignOps Summit 2022
Gold
Sara Asche Anderson
Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
2024 • Enterprise Experience 2020
Gold
Dave Gray
Group Activity: Making Sense of DesignOps
2017 • DesignOps Summit 2017
Gold

More Videos

Dr. Karl Jeffries

"Think of a creative professional as an ideas athlete or a creativity Olympian."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"There’s been a huge convergence because everybody’s got a mobile device now and expects a certain kind of experience."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Visualizing data in a way executives can interpret is key to shifting from I think to I know."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"We covered critical design gaps without waiting for headcount allocation or hiring delays."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"UX should be a critical dependency, not an afterthought or checkbox on the to-do list."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"We can’t complain about not having a seat at the table if we don’t offer one of our own."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Research isn’t linear; it’s messy and modular, so your tools have to reflect that fluidity."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"Innovation is very much a team sport."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Marketing is an essential collaborator because they help package and communicate insights organization-wide."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books