Rosenverse
Design as an Agent of Digital Transformation at JPMC

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design as an Agent of Digital Transformation at JPMC

Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Design as an Agent of Digital Transformation at JPMC
Speakers: Julie Gitlin and Esther Raice
Link:

Summary

Join us for a wide-ranging conversation on how we are building a thriving team of designers empowered to drive digital transformation at scale. Hear about our challenges and lessons learned. We will talk about team building, employee engagement, design thinking, and design maturity.

Key Insights

  • JP Morgan Chase’s digital transformation is accelerated by the pandemic and requires culture change alongside technology and design evolution.

  • Esther’s team manages 'Access,' a treasury management portal used by clients representing about one-sixth of the US economy.

  • Ruthless prioritization is critical for impactful design leadership, as highlighted by Esther’s mentor Deborah Danielson.

  • Successful digital transformation requires cross-team collaboration between design, product, and tech, including shared KPIs and goals.

  • Maintaining design quality despite increased demand is a core challenge due to pressure to scale rapidly without diluting outputs.

  • Behavioral change is difficult; training alone does not make teams collaborative or innovative without ongoing coaching and support.

  • New joiners benefit from buddy systems and small study pods to accelerate domain learning and foster interpersonal connection.

  • A growth mindset and resilience are essential designer qualities given constant change and complexity in the banking context.

  • Design leadership involves humility, stakeholder mapping, and knowing when to drive and when to collaborate in a large firm.

  • Design is not here to save the day but to help organizations progress steadily toward better client experiences and innovation.

Notable Quotes

"Ruthless prioritization is really the outcome of conversations that helped me focus on where I can make the most impact."

"Banks have 144 years of tech baggage making digital-first mindsets hard, and culture change is just as important as technology."

"We’re paddling in the same boat, aligned with product and tech, sharing goals and KPIs to deliver great client experiences."

"Behavior change doesn’t happen after two days of training; it takes ongoing support, coaching, and modeling."

"The pandemic collapsed many roles onto fewer shoulders without the usual context switches, amplifying burnout risk."

"A new joiner meeting someone 10 months in who’s still meeting new people shows the scale and complexity of JP Morgan."

"Design thinking works best with executive sponsorship combined with grassroots enthusiasm to set organizational expectations."

"Empathy and imagination combined with collaboration behaviors can help us live together more peacefully and improve the world."

"Design isn’t here to save the day but to see things through to the next day."

"Having a designated buddy for new hires proactively soliciting questions creates a supported partnership and eases onboarding."

Ask the Rosenbot
Kate Towsey
ResearchOps AMA with Kate Towsey & Jake Burghardt
2025 • Advancing Research Community
James Chudley
Decarbonising User Journeys: How minimising enables us to do more with less
2025 • Climate UX Interest Group
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Designing with AI 2026
Gold
Prabhas Pokharel
Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling
2022 • Advancing Research 2022
Gold
Adam Thomas
Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
2022 • Design in Product 2022
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold
Matt Bernius
Learnings from Applying Trauma-Informed Principles to the Research Process
2022 • Advancing Research 2022
Gold
Ariel Kennan
Theme 2 Intro
2021 • Civic Design 2021
Gold
Ted Neward
Theme 4: Enterprise Organizational Journey
2019 • Enterprise Experience 2019
Gold
Katie Hansen
Finding the unknown in the known: Harnessing meta-analysis and literature review
2025 • Advancing Research 2025
Gold
Ana Ferreira
Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
2024 • DesignOps Summit 2020
Gold
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Deanna Zandt
The Unspoken Complexity of “Self-Care” with Deanna Zandt
2022 • Civic Design Community
Bria Alexander
Opening Remarks Day 1
2024 • Advancing Research 2024
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold
Erin Weigel
Testing and Experimentation Tools
2026 • Advancing Research 2026
Gold

More Videos

Rachael Dietkus, LCSW

"Authentically engaging with people traumatized by racism demands a significant abundance of care."

Rachael Dietkus, LCSW

Trauma-Responsive Design: Reimagining the Future of Design Now

December 10, 2021

Robin Cannon

"The biggest difference is availability is just I can use this, usage guidance is I exist to do this and this."

Robin Cannon

AI means your design system can't suck anymore

September 9, 2026

Gina Mendolia

"Grandmas provide grounding, resilience, and long-term perspective often through rituals and storytelling."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024

Sam Proulx

"Designers and developers can turn on a screen reader to do a technical test, but they can’t understand the real user experience without actual users."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

October 2, 2023

Bria Alexander

"Technical difficulties happen, so please use hashtag.deo help within our Slack channel or email for support."

Bria Alexander

Opening Remarks

September 29, 2021

Stephen Pollard

"Design ops is at the heart of how we can achieve outstanding quality and value in design."

Stephen Pollard

Closing Keynote: Getting giants to dance - what can we learn from designing large and complex public infrastructure?

November 7, 2017

Cheryl Platz

"We treat our stakeholders as customers to understand their scenarios and align on a shared north star principle."

Cheryl Platz

Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing

April 4, 2024

Sam Proulx

"Screen magnification users are a great place to start because your prototypes and tools will mostly just work with minimal adaptation."

Sam Proulx

Prototype Reviews, People With Disabilities, and You

October 1, 2021

Dominique Ward

"This is absolutely the most exciting time to be alive in design ops. Things are just starting."

Dominique Ward

The Most Exciting Time for DesignOps is Now

September 8, 2022