Advancing Research 2021

Explore Advancing Research 2021, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

March 10, 2021

Wednesday, March 10, 2021 • Advancing Research 2021

The Compass Mission

Greg Petroff • VP, Chief Design Officer, Cisco Secure, Cisco

Wednesday, March 10, 2021 • Advancing Research 2021

The Product Philosophy Behind EnjoyHQ

Sofia Quintero • Founder and CEO

Wednesday, March 10, 2021 • Advancing Research 2021

Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"

Nalini P. Kotamraju • Vice President, Research & Insights, Salesforce

Wednesday, March 10, 2021 • Advancing Research 2021

The Tension Between Story Collecting and Story Telling in Research

Bilan Hashi • Design Researcher, WSIB

Wednesday, March 10, 2021 • Advancing Research 2021

Mission: Keep Talent in Research Roles!

Rebecca Buck • CEO and Co-founder, Forge Studio

Wednesday, March 10, 2021 • Advancing Research 2021

Practicing Learners and Learning Practitioners

Victor M. Gonzalez • CEO and Founder, Sperientia: [studio+lab]®

Wednesday, March 10, 2021 • Advancing Research 2021

A Research Skills Evolution

Dave Hora • Founder, Dave's Research Company

Wednesday, March 10, 2021 • Advancing Research 2021

You Are a Badass at UX: Overcoming Imposter Syndrome

Megan Kierstead • Researcher and Coach

Wednesday, March 10, 2021 • Advancing Research 2021

When Thought-worlds Collide: Collaborating Between Research and Practice

Lin Nie • Senior User Researcher, Peloton

Wednesday, March 10, 2021 • Advancing Research 2021

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

Etienne Fang • Principal Researcher, Amazon

March 11, 2021

Thursday, March 11, 2021 • Advancing Research 2021

What Is It Like To Be Part of The UX Team at Compass?

Andreas Huebner • Manager, User Research, Compass
Amy Takata • User Researcher, Compass
Craig Brookes • Staff Product Designer, Compass

Thursday, March 11, 2021 • Advancing Research 2021

User Research, Design, and Product - A Love Story

Anna Avrekh • Director, User Research, Compass

Thursday, March 11, 2021 • Advancing Research 2021

Navigating the UX Tool Landscape

JP Allen • Lifecycle Marketing Manager, User Interviews
Carrie Boyd • Senior Content Creator, User Interviews
Malcolm Evans • Product Manager, User interviews

Thursday, March 11, 2021 • Advancing Research 2021

How to Use Self-Directed Learning to Ensure Your Research Insights are Heard and Acted Upon

Jerome “Axle” Brown • User Research Lead, Salesforce

Thursday, March 11, 2021 • Advancing Research 2021

Humanizing AI: Filling the Gaps with Multi-faceted Research

Joel Branch • Chief Product Officer, Lucd, Inc.

Thursday, March 11, 2021 • Advancing Research 2021

Using Research to Determine Unique Value Proposition

Edgar Anzaldua Moreno • Head of Product Design, Sniip

Thursday, March 11, 2021 • Advancing Research 2021

User Science: Product Analytics & User Research

Marieke McCloskey • Director of Foundations UX Research, LinkedIn

Thursday, March 11, 2021 • Advancing Research 2021

What is Research Strategy?

Chris Geison • Advancing Research Curator

Thursday, March 11, 2021 • Advancing Research 2021

What Role(s) Can Research Play in Responsible Design?

Mandy Drew • UX Research Lead, CreditWise, Capital One

Thursday, March 11, 2021 • Advancing Research 2021

UX Research Excellence Framework

George Zhang • Director of UX Research, Course Hero
Molly Stevens • Director of UX Research, Booking.com

Thursday, March 11, 2021 • Advancing Research 2021

Black Feminist Epistemology as a Critical Framework for Equitable Design

Yolanda Rankin • Asst. Professor, School of Information, Florida State University

March 12, 2021

Friday, March 12, 2021 • Advancing Research 2021

Research as a Catalyst for Organizational Transformation

Robin Beers • Founder, Ubuntu Culture Company

Friday, March 12, 2021 • Advancing Research 2021

When UX Research and Institutional Racism Collide: A Case Study

Emily Williams • Sr. UX Researcher, Marketade
Nora Fiore • UX Writer, Marketade

Friday, March 12, 2021 • Advancing Research 2021

Measuring Up: Using Product Research for Organizational Impact

Mac Smith • Head of Cross Portfolio Research, Google Search and Assistant

Friday, March 12, 2021 • Advancing Research 2021

Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact

Anna Poznyakov • Lead Researcher, Salesforce
Richa Prajapati • Senior Researcher, Salesforce

Friday, March 12, 2021 • Advancing Research 2021

What It's Like To Be a User Researcher at Compass

Kayla Farrell • Sr User Researcher, Compass
Chelsey Glasson • Staff User Researcher, Compass
Sean Fitzell • User Research Manager, Compass
Jared LeClerc • Sr User Researcher, Compass

Friday, March 12, 2021 • Advancing Research 2021

Dark Metrics: Illuminating the Negative Impact of Digital Health Design

Raven Veal • Design Researcher, IBM Watson Health

Friday, March 12, 2021 • Advancing Research 2021

Craft of User Research: Building Out Jobs to be Done Maps

Sean Fitzell • User Research Manager, Compass
Sarah Han • Sr User Researcher, Compass
Kayla Farrell • Sr User Researcher, Compass

Friday, March 12, 2021 • Advancing Research 2021

The B-side of the Research Impact

Verónica Urzúa • UX Research Manager, Nubank
Jorge Montiel • Global Head of Research at Multiplica

Friday, March 12, 2021 • Advancing Research 2021

5 Reasons to Bring Your Recruiting in-House (and How To Do It)

Lily Aduana • Senior Project Coordinator, User Interviews
Savannah Hobbs • Product Design Researcher, Intuit
Brittany Rutherford • Associate Product Manager, User Interviews

Friday, March 12, 2021 • Advancing Research 2021

But Do Your Insights Scale?

Katy Mogal • UX Research Lead, Google Assistant

Friday, March 12, 2021 • Advancing Research 2021

What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research

Megan Campos • Experience Research Director, Mad*Pow

January 8, 2024

Monday, January 8, 2024 • Advancing Research 2021

Opening Remarks

Bria Alexander • DesignOps Curator

Speakers

Quotes

"There is an enormous amount of diversity in the real estate agent community, from demographics to technology savvy to regional differences."

"Our principle is that whatever we build must help researchers avoid becoming a silo."

"That’s because you’re thinking with your research hat on, not your UX leadership hat."

"Stories are how we make meaning of life, explain how things work, and justify our decisions."

"With all this influx into UX research, many still struggle to find their footing and feel underutilized."

"Universities in Latin America are doing a very bad job providing practical UX research training."

"As junior researchers, we mostly work on execution, while senior researchers own the whole process."

"You need to believe what you’re doing is the right approach. You need to believe in your own skills and your team’s skills."

"What exactly did you observe that makes you say that? What past experience let you think that way?"

"Leadership is about making other people better as a result of your presence in a way that lasts into our absence."

"We used virtual sketching where users could move components into spaces representing their actual workflows on the platform."

"We found out there wasn’t just one best in class solution and needed a hybrid approach."

"Only 8% of researchers said their stakeholders know how to access and use research results often."

"Caring for people emotionally during insight sessions directly impacts their productivity and willingness to engage."

"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."

"If you frame the research in terms your stakeholders understand, they will become research-hungry."

"Typically we get stuck answering the questions we know we can answer but lose the chance to see the big picture."

"Research strategy is how we stop wasting time on bullshit projects that don’t drive results."

"Algorithms help us find what we want quickly, but when used in criminal sentencing or healthcare, they can produce unfair and biased results."

"To have a strategy you need to think about how to prioritize, because you can’t do all the research requests that come in."

"Designing technology from the perspective of what matters to Black women is just as important as for any other social group."

"We’re still operating from an industrial era hangover — a mechanistic way of problem solving that doesn’t fit today’s complexity."

"Black people in general are sometimes looked at as disposable."

"If you can follow the simple steps of preparing, aligning, and delivering, you can shift the focus and impact of your team."

"How do we continuously provide value throughout the product development cycle without overindexing on just one type of research?"

"I started spending more time understanding agent processes at a deeper level beyond just answering tactical questions."

"Within IBM Watson, we prefer the term augmented intelligence rather than artificial intelligence to emphasize support, not takeover."

"We started to reference something that became to call the triple D challenges: duplicated efforts, disjointed workflows, and distance from users."

"The Silicon Valley dream is a problematic ideology that normalizes what the correct research looks like and excludes others."

"With User Interviews, you can launch a project immediately and get your first qualified participant as fast as three hours."

"We decided to jump off the wall—that scary leap to prove qualitative insights can change strategy."

"Demographic criteria is generally considered less important compared to project-specific or contextual criteria in recruitment."

"We have at least 10 minutes of breaks between each session so you can take in everything."