Rosenverse
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
Speakers: Carl Turner
Link:

Summary

This is a case study of a strategic, enterprise-level IT project that was stalled due to organizational and cultural issues within company. By applying a few familiar research techniques and frameworks (and one unfamiliar modeling framework) towards understanding and solving organizational problems, the project team found its footing and was able to deliver a complex application that will position the company for success.

Key Insights

  • •

    Project delays often arise from deep organizational and cultural issues rather than team incompetence.

  • •

    Engaging stakeholders as co-creators in research recommendations boosts buy-in and eases persuasion.

  • •

    Distinguishing immediate domain (project and industry) from extended domain (monitoring and success definitions) is critical to managing project scope.

  • •

    Edgar Schein’s three levels of culture—artifacts, espoused beliefs, and unconscious assumptions—help reveal hidden organizational dynamics.

  • •

    Cross-functional projects often fail due to siloed reporting and unconscious allegiance to functional areas over project teams.

  • •

    Taking meeting minutes with named action items assigned to leaders reduced conflict and clarified accountability.

  • •

    Pairing technical developers with subject matter experts enables translating complex domain knowledge into actionable design artifacts.

  • •

    Soft systems methodology allows modeling of ‘soft’ organizational influences on project success, including norms and values.

  • •

    Engagement challenges manifest at multiple levels: sponsors, project teams, and external stakeholders require targeted approaches.

  • •

    Grassroots technical collaboration and integration efforts can succeed even when formal management engagement is lacking.

Notable Quotes

"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

"People on the project were reporting back to management in their silo, not talking to one another."

"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."

"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."

"The difference between the way people talk about how things are done and how they are actually done reveals unconscious assumptions."

"Decision making here is basically forge trading — people argue and withhold support until they get what they want."

"Our technical leads started attending other teams’ meetings, helping break down integration barriers."

"At the turning point, the team realized they were in charge of their own process and got engaged."

"The biggest problem was to solve the engagement problem first with the sponsor, then the team, then external stakeholders."

Ask the Rosenbot
Maish Nichani
Sparking a Service Excellence Mindset at a Government Agency
2021 • Civic Design 2021
Gold
Laura Weiss
There is No Playbook: Leader as Coach During Challenging Times
2024 • Rosenfeld Community
Uday Gajendar
Day 1 Welcome
2024 • Designing with AI 2024
Gold
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Emily Lessard
RFPs Without Tears: Writing Inclusive RFPS that Don't Scare Away Talent
2021 • Civic Design 2021
Gold
Kara Kane
Theme One Intro
2022 • Civic Design 2022
Gold
Daniel Orbach
Zero to One: Co-Creating Operating Models with your Team
2024 • DesignOps Summit 2024
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Bria Alexander
Welcome
2022 • DesignOps Summit 2022
Gold
Marjorie Stainback
What Research Ops Professionals Have Learned from COVID-19
2020 • Advancing Research Community
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold

More Videos

Dr. Karl Jeffries

"Design ops has the opportunity to set a new default future, not follow the path set by the past."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amy Marquez

"Creating internal champions in client organizations helps improve adoption and reduces churn."

Amy Marquez

INVEST: Discussion

June 15, 2018

Steve Portigal

"Pilot projects with evangelists inside the company make ethnography manageable and successful."

Steve Portigal Chris Chapo Kelly Goto Christian Rohrer

Discussion

May 13, 2015

Alicia Mooty

"We covered critical design gaps without waiting for headcount allocation or hiring delays."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ana Maria Montero Barrantes

"I believe there's really no such thing as a boring place at the state of mind."

Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt Laurence

The Authentic UX Talent Show

January 8, 2024

Lada Gorlenko

"Stakeholders start demanding better digital experiences at work because they expect the same quality they have at home."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Sofia Quintero

"Research isn’t linear; it’s messy and modular, so your tools have to reflect that fluidity."

Sofia Quintero

The Product Philosophy Behind EnjoyHQ

March 10, 2021

Laura Klein

"People don’t actually hate innovation; they like their jobs and feel threatened by change."

Laura Klein

Unique challenges of innovation in enterprises

April 23, 2020

Andrew Michael

"Combining the what we see in data with the why we get from user research is where true insights live."

Andrew Michael

Building a Product Insights Team

March 10, 2022

Latest Books All books