Advancing Research 2023

Explore Advancing Research 2023, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

March 27, 2023

Monday, March 27, 2023 • Advancing Research 2023

Opening Remarks

Louis Rosenfeld • Founder, Publisher, & CEO, Rosenfeld Media
Bria Alexander • DesignOps Curator

Monday, March 27, 2023 • Advancing Research 2023

AfroFuturism and UX Research

Florence Okoye • Senior UX Designer, Natural History Museum

Monday, March 27, 2023 • Advancing Research 2023

A Cultural Approach: Research in the Context of Glocalisation

Chloe Amos-Edkins • Research Director, Studio intO

Monday, March 27, 2023 • Advancing Research 2023

Scaling Research Via an Ops First Model at Clever

Liza Pemstein • ResearchOps Manager, Clever
Jane Davis • Principal Researcher, Great Question

Monday, March 27, 2023 • Advancing Research 2023

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

Sam Proulx • Accessibility Evangelist, Fable

Monday, March 27, 2023 • Advancing Research 2023

Practical Principles of Inclusive Research

Lija Hogan • Principal, Customer Experience Consultant, UserTesting

Monday, March 27, 2023 • Advancing Research 2023

Fast and Fearless Inclusive Research

Kaitlin Tasker • Senior User Researcher, Teladoc Health

Monday, March 27, 2023 • Advancing Research 2023

The Politics of Radical Research: A Manifesto

Sahibzada Mayed • Trauma-Informed Researcher, Abolitionist, Pause & Effect

Monday, March 27, 2023 • Advancing Research 2023

The Dangers of Empathy: Toward More Responsible Design Research

Cassini Nazir • Assistant Professor, University of North Texas
Meah Lin • Graduate Student in Interaction Design, University of North Texas

Monday, March 27, 2023 • Advancing Research 2023

Why I Left Research

Lisanne Norman • Co-Director, DEI, The Hotchkiss School

Monday, March 27, 2023 • Advancing Research 2023

Theme One Intro

Victor Udoewa • Service Design Lead, CDC

March 28, 2023

Tuesday, March 28, 2023 • Advancing Research 2023

Expanding your Design Lens with Systems Thinking

Sheryl Cababa • Author of Closing the Loop

Tuesday, March 28, 2023 • Advancing Research 2023

How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right

Anne Mamaghani • Founder + CEO, Wisdom Driven UX

Tuesday, March 28, 2023 • Advancing Research 2023

Why Pharmaceutical's Research Model Should Replace Design Thinking

Mike Oren • Head of Design Research, Klaviyo

Tuesday, March 28, 2023 • Advancing Research 2023

Out of the FOG: A Non-traditional Research Approach to Alignment

Kristen Guth, Ph.D. • Senior User Experience Researcher, Snowflake, Inc.

Tuesday, March 28, 2023 • Advancing Research 2023

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

Carl Turner • Sr. Business Architect, Triangle Business Architecture

Tuesday, March 28, 2023 • Advancing Research 2023

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

Michelle Bejian Lotia • Sr. Insights Program Manager, Zapier
Anne-Marie Morell • Customer Success Manager, Dovetail

Tuesday, March 28, 2023 • Advancing Research 2023

Online Shopping: Designing an Accessible Experience

Sam Proulx • Accessibility Evangelist, Fable

Tuesday, March 28, 2023 • Advancing Research 2023

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

Scott Plewes • Chief Strategy Officer, Akendi

Tuesday, March 28, 2023 • Advancing Research 2023

A Typology of Participation in Participatory Research

Sarah Fathallah • Social Designer and Researcher

Tuesday, March 28, 2023 • Advancing Research 2023

Efficiently Scaling Research as a Team of One

Clemens Janssen • Lead UX Researcher, Nutrisense
Jane Davis • Principal Researcher, Great Question

Tuesday, March 28, 2023 • Advancing Research 2023

HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer

Prayag Narula • CEO & Co-Founder of Marvin
Rida Qadri • Research Scientist, Google

Tuesday, March 28, 2023 • Advancing Research 2023

Theme Two Intro

Chris Geison • Advancing Research Curator

Tuesday, March 28, 2023 • Advancing Research 2023

Opening Remarks

Bria Alexander • DesignOps Curator

March 29, 2023

Wednesday, March 29, 2023 • Advancing Research 2023

Research in the Pluriverse

Victor Udoewa • Service Design Lead, CDC

Wednesday, March 29, 2023 • Advancing Research 2023

The Digital Journey: Research on Consumer Frustration and Loyalty

Andrew Custage • Senior Director, Head of Insights, Medallia
Michael Mallett • Senior Director, Global Digital Strategy, Medallia

Wednesday, March 29, 2023 • Advancing Research 2023

The Art of Extrapolation

Cara Maritz • Senior UX Researcher, Atlassian
Rachel Ny • Senior User Researcher, Atlassian

Wednesday, March 29, 2023 • Advancing Research 2023

Becoming a Changemaker by Leading with Design

Maria Giudice • Co-author of Changemakers

Wednesday, March 29, 2023 • Advancing Research 2023

What would Emmy Noether Do? Math, Models and Mulling in UX Research

Jennifer Fraser • Experience Design Consultant

Wednesday, March 29, 2023 • Advancing Research 2023

Women-Centric Research: What, Why, How

Mansi Gupta • Founder, Unconform

Wednesday, March 29, 2023 • Advancing Research 2023

Empowering Communities Through the Researcher in Residence Program

Xenia Adjoubei • Associate Director, studio intO
Sean Bruce • Editor, Dovetail

Wednesday, March 29, 2023 • Advancing Research 2023

Research Democratization: A Debate

Aras Bilgen • UX Consultant / Trainer
Ari Zelmanow • Head of Experience Research, Core Platform, Twilio

Wednesday, March 29, 2023 • Advancing Research 2023

Your Colleagues are Your Users Too

Sara Logel • Lead UX Research Partner, UserZoom

Wednesday, March 29, 2023 • Advancing Research 2023

Inconvenient Insights: The Researcher's Role is to Stay Curious

Jill Fruchter • Principal, Field Notes Consulting

Wednesday, March 29, 2023 • Advancing Research 2023

Theme Three Intro

Jemma Ahmed • Advancing Research and Shift UX Curator

Wednesday, March 29, 2023 • Advancing Research 2023

Opening Remarks

Bria Alexander • DesignOps Curator

Speakers

Quotes

"The world really needs what researchers like you bring to the table."

"The masquerade is like the design process, a secret alchemy drawing on public elements to create new social organizing."

"Culture is the sticky glue holding us together but flexible enough to allow us to move in new directions."

"I had a hunger for process and efficiency once I built a feedback bot to share customer insights."

"VoiceOver’s screen curtain is designed to protect privacy because we don’t always know who’s looking over our shoulder."

"We’re always designing for ourselves, even on days when we don’t have full physical capabilities."

"The town of Carlsgo wasn't consciously disadvantaging women, they were just following a best practice that ignored different experiences."

"Empathy is really just the floor, not the ceiling; it cannot replace someone's actual lived experience."

"We’re not feeling what others feel, we’re feeling what we think they’re feeling in our own way."

"At Dell, 90% of my design team was white and overwhelmingly male—a sharp contrast from my earlier team."

"In times of great upheaval, possibilities for transformation become more alive."

"Systems thinking is not just about complexity but grounded in ethics to help deliver a better future for humans and the planet."

"Sprint as theater is not going to result in a product concept that really represents human needs, behaviors, and attitudes."

"The essence of strategy isn’t painting a grand vision of the future, it's deciding what not to do."

"Intuition is knowing without knowing how you know, I just know it."

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

"Show don’t tell is really critical for getting stakeholder buy-in on a new tool like this."

"If it didn’t come from Amazon or Costco, I probably don’t own it because I know the experience will be consistent."

"Math by itself can be misleading and full of biases, but combined with humanities research, it can be very powerful."

"Participation is one way to minimize loss of control and allow people to exercise their agency and autonomy."

"Research is actually a sales role – you have to show off a little to get buy-in from the top."

"Users are smart, innovative, and a lot of the innovation actually comes from users rather than big companies."

"There's no better time to advance research than now."

"The official conference time zone is Pacific Daylight Time, but you can adjust it based on where you are."

"There was a time when people vastly prioritized truth over story, claiming to know all things and bring everything to the light."

"Digital channels now have higher standards—customers expect personalization at all times."

"Secondary research is a way to respect your target population's time and efforts rather than constantly dipping into them for research."

"Change is fundamentally a design problem and therefore change can be designed."

"Noether’s breakthrough came because she was able to step back from the problem at hand and look at the broader system."

"Male universality is one of the leading causes of gender gaps."

"We fundraised to cover Tatiana’s salary for three months so she could launch this project very quickly after the war started."

"The value of research isn't in the methods or tools, it's in the researcher and the consultative relationship."

"Stakeholders are users too; the product we’re sharing is the research and learnings for their decision-making."

"Just using that language is a reframe: is cancellation and skipping the problem, or is retention the opportunity?"

"We have an imperative to break down silos within and across different teams in research and outside it."

"Please be sure to make sure you change your conference itinerary to your local time zone."