Summary
If you look across all disciplines, the one person whose achievements got to the heart of a behavior in nature was the 20th century mathematician Emmy Noether. While geniuses in physics received accolades for figuring out conservation laws in physics, she went an extra step, and this was a step most people didn't even know was there. She figured out where conservation laws came from. In this presentation, we are going to look at where Emmy would fit in high tech today. Today, our world is filled with a plethora of templates, one day courses, agile and lean approaches, blogs on how to get "quick wins" and many other forms of content directly or indirectly trying to satisfy our appetite for speed in high tech. This is reflected in a desire to get to key takeaways or insights as quickly as possible. Many times, these "lean" approaches can be incredibly useful, but not always. Sometimes in the rush to answer or iterate, something fundamental is missed. Insights that could have been discovered with just a little more up front thought and formalism of the problem space. Asking one more "why" question. And asking it like the kick*ss 20th century mathematician Emmy Noether.
Key Insights
-
•
Emmy Noether solved a major problem in Einstein's theory by zooming out to understand broader system behavior rather than focusing narrowly.
-
•
Noether's breakthrough linked conservation laws to symmetries of nature, foundational for physics and mathematics.
-
•
Stepping back to see the whole system is critical for deep insight, as emphasized by Jennifer Fraser.
-
•
Bridging different disciplines—math and physics in Noether’s case—can lead to breakthroughs not possible within silos.
-
•
Ecosystem mapping visualizes relationships and exchanges between system components, making invisible connections visible.
-
•
Ecosystem maps differ from journey maps by focusing on system-wide relationships rather than sequential flows.
-
•
Co-creating ecosystem maps with stakeholders helps reveal overlooked roles and fosters alignment.
-
•
In a youth entrepreneurship program, ecosystem mapping revealed the crucial mentor role missing from existing support networks.
-
•
Every analyst or researcher builds models to understand systems, but models must be shared and challenged to improve.
-
•
UX research and data science often work in silos despite sharing the fundamental activity of modeling complex systems.
Notable Quotes
"Energy might not be conserved locally in a smaller patch of space but everything works out when the space is sufficiently large."
"Noether’s breakthrough came because she was able to step back from the problem at hand and look at the broader system."
"The bridge was made between math and physics in a way that hadn’t been done before."
"In our haste to get answers quickly, we often ignore what system we’re working within and why."
"Everything everyone knows is only a model. It’s important to get our models out there where they can be challenged."
"Visualizing the ecosystem helps get alignment among stakeholders and provides insights into strengths, weaknesses, and opportunities."
"An ecosystem map depicts relationships between animate and inanimate objects in a system representing value exchanges."
"Journey maps and service design blueprints focus on flows within parts of a system; ecosystem maps focus on relationships across the system."
"We are all just modeling. UX researchers and data scientists differ more in language than in practice."
"What system are you trying to understand and impact? What’s the bridge between different ways of modeling it?"
Or choose a question:
More Videos
"We want you to leave feeling like all those missed Slack messages and emails are worth it."
Bria AlexanderTheme Two Intro
October 3, 2023
"Bringing insights gathering functions together helps us deliver data in a thoughtful way."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022
"Slack is the heart and soul of this conference — that’s where you ask questions, get help, and connect with others."
Bria AlexanderOpening Remarks
September 9, 2022
"Soap dispensers and water sensors often fail on darker skin because they rely on light reflection."
Nancy DouyonWe'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex
June 15, 2018
"Stakeholders might say no to research involvement if the context and relevance aren’t clear, or the ask seems overwhelming."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"The Indian business ecosystem is very diverse and many are not tech or internet ready, so phone calls end up being the best way to engage users."
Prayag Narula Abhinav KrishnaDialing for Research: How to Reach the Unreachable
March 10, 2022
"We have to think about who is our audience. That’s not going to change because of AI."
Tom Armitage Carla Diana Kanene Ayo HolderDay 2 Panel: Looking ahead: Designing with AI in 2026
June 11, 2025
"People just use their normal mobile smartphone, no special devices needed, as long as it's less than three years old."
Jeff Ephraim Bander Ariane Rahn Philipp ReiterEye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
March 11, 2022
"The State Department removed burdensome medical requirements, allowing people to self-attest their gender on passports."
Amy Paris Danielle ThierryDelivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
December 9, 2021