Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

What would Emmy Noether Do? Math, Models and Mulling in UX Research
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
What would Emmy Noether Do? Math, Models and Mulling in UX Research
Speakers: Jennifer Fraser
Link:

Summary

If you look across all disciplines, the one person whose achievements got to the heart of a behavior in nature was the 20th century mathematician Emmy Noether. While geniuses in physics received accolades for figuring out conservation laws in physics, she went an extra step, and this was a step most people didn't even know was there. She figured out where conservation laws came from. In this presentation, we are going to look at where Emmy would fit in high tech today. Today, our world is filled with a plethora of templates, one day courses, agile and lean approaches, blogs on how to get "quick wins" and many other forms of content directly or indirectly trying to satisfy our appetite for speed in high tech. This is reflected in a desire to get to key takeaways or insights as quickly as possible. Many times, these "lean" approaches can be incredibly useful, but not always. Sometimes in the rush to answer or iterate, something fundamental is missed. Insights that could have been discovered with just a little more up front thought and formalism of the problem space. Asking one more "why" question. And asking it like the kick*ss 20th century mathematician Emmy Noether.

Key Insights

  • Emmy Noether solved a major problem in Einstein's theory by zooming out to understand broader system behavior rather than focusing narrowly.

  • Noether's breakthrough linked conservation laws to symmetries of nature, foundational for physics and mathematics.

  • Stepping back to see the whole system is critical for deep insight, as emphasized by Jennifer Fraser.

  • Bridging different disciplines—math and physics in Noether’s case—can lead to breakthroughs not possible within silos.

  • Ecosystem mapping visualizes relationships and exchanges between system components, making invisible connections visible.

  • Ecosystem maps differ from journey maps by focusing on system-wide relationships rather than sequential flows.

  • Co-creating ecosystem maps with stakeholders helps reveal overlooked roles and fosters alignment.

  • In a youth entrepreneurship program, ecosystem mapping revealed the crucial mentor role missing from existing support networks.

  • Every analyst or researcher builds models to understand systems, but models must be shared and challenged to improve.

  • UX research and data science often work in silos despite sharing the fundamental activity of modeling complex systems.

Notable Quotes

"Energy might not be conserved locally in a smaller patch of space but everything works out when the space is sufficiently large."

"Noether’s breakthrough came because she was able to step back from the problem at hand and look at the broader system."

"The bridge was made between math and physics in a way that hadn’t been done before."

"In our haste to get answers quickly, we often ignore what system we’re working within and why."

"Everything everyone knows is only a model. It’s important to get our models out there where they can be challenged."

"Visualizing the ecosystem helps get alignment among stakeholders and provides insights into strengths, weaknesses, and opportunities."

"An ecosystem map depicts relationships between animate and inanimate objects in a system representing value exchanges."

"Journey maps and service design blueprints focus on flows within parts of a system; ecosystem maps focus on relationships across the system."

"We are all just modeling. UX researchers and data scientists differ more in language than in practice."

"What system are you trying to understand and impact? What’s the bridge between different ways of modeling it?"

Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Joseph Meersman
Sweating the Pixel: Scaling Quality through Critique
2021 • Design at Scale 2021
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
George Abraham
Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)
2021 • DesignOps Summit 2021
Gold
Jennifer Kong
Journeying toward AI-assisted documentation in healthcare
2024 • Designing with AI 2024
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Shipra Kayan
Make your research synthesis speedy and more collaborative using a canvas
2025 • Rosenfeld Community
Nina Jurcic
The Design System Rollercoaster: From Enabler and Bottleneck to Catalyst for Change
2023 • DesignOps Summit 2023
Gold
Ned Gartside
Navigating accessibility and climate
2024 • Climate UX Interest Group
Luca Rager
Empowering Gaming at Scale: How Xbox Builds Powerful, Automated, and Distributed Design Systems with Sketch
2021 • DesignOps Summit 2021
Gold
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Janelle Estes
UX Research Trends
2021 • Advancing Research Community
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold

More Videos

Randolph Duke II

"I put down my question guide and just talked with Carol."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Corey Nelson

"Keep your LinkedIn profile updated and compelling so you’re findable for passive job opportunities."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Landon Barnes

"Meaningfulness is linked directly to what your organization cares about in terms of goals and priorities."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Amy Bucher

"Most of my career has been in health, and it’s really important that we don’t just get people to do something once, but sustain a new behavior."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

David Sternberg

"Every piece of product can be described using components like intent, viscosity, and flow—making UX a physics problem."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Deanna Smith

"Leading change is like shopping—take time to find the right store before you buy."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Jennifer Strickland

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Rachel Posman

"If adding a design program manager gives each designer back even one hour a day, you might make your entire team more efficient."

Rachel Posman John Calhoun

A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)

November 19, 2020

Gina Mendolia

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024