Capturing Deep Insights
Summary
Key Insights
-
•
Longitudinal research like diary studies reveals how user experience evolves over time with a product.
-
•
Knowledge repositories enable connecting research findings across different methodologies for richer insights.
-
•
Bridging seemingly unrelated domains, like insurance quoting and buying plane tickets, uncovers valuable user experience parallels.
-
•
Sharing research findings across company silos promotes empathy, innovation, and reduces duplicated effort.
-
•
A multi-level taxonomy system with label, tag, and property-value layers is essential for organizing and retrieving nuanced insights.
-
•
Consistent report structures across different research types facilitate easier consumption and cross-study comparison.
-
•
Knowledge repositories accelerate employee onboarding by allowing deep exploration of products, personas, and features.
-
•
Serendipity in innovation can be enabled by exploring relationships uncovered in well-structured knowledge repositories.
-
•
Research ops roles are critical for maintaining taxonomy governance and keeping knowledge repositories relevant and usable.
-
•
Pilot success factors include ease of data ingestion, search/filter functionality, and clarity of report delivery to stakeholders.
Notable Quotes
"You can capture deep insights by looking at how users’ experiences change as they become familiar with a tool over time."
"Knowledge repositories help you connect different research findings across studies, products, and even different companies."
"Bridging those silos within a company is really important because there’s so much wisdom locked in different groups."
"A taxonomy system is basically a way to tag different findings and reports so you can find relationships later."
"Tags shouldn’t change very often; there should be governance to keep things consistent and relevant."
"Stakeholders can do their own searching at a high-level label level, while researchers dive deeper into nuanced tags."
"We found a lot of points of confusion where tools don’t really align, causing frustration for end users."
"Having leadership involved early with demos and feedback helps smooth the path to adopting a knowledge repository tool."
"Research ops is definitely a role that handles managing the knowledge repository and taxonomy governance."
"Serendipity happens when you explore across different journeys, personas, and contexts in the knowledge repository."
Or choose a question:
More Videos
"Design ops has the opportunity to set a new default future, not follow the path set by the past."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Find your senior executive ally who understands design and go talk to them first — it works."
Amy MarquezINVEST: Discussion
June 15, 2018
"Both tribes really believe in doing awesome for customers, that’s our common ground."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"Constant communication is necessary; agreement emails can’t be one-and-done."
Alicia MootyDesign Staffing Models
September 30, 2021
"The only rule is to maintain your smile and just to feel the being that have fun."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"We never compromise on the business goals, but how we achieve them can be flexible and pragmatic."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"Lawyers, though nervous, can become some of the most reasonable people you deal with if you explain risks clearly."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Combining the what we see in data with the why we get from user research is where true insights live."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
