Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Inclusive Design is DesignOps
Gold
Wednesday, September 29, 2021 • DesignOps Summit 2021
Share the love for this talk
Inclusive Design is DesignOps
Speakers: Saara Kamppari-Miller
Link:

Summary

Inclusive Design is a process, it is how we design. Adopting inclusive design means changing how we work, in our projects and in our everyday work habits. In the beginning it might be accidental, while at its best it is intentional and has operational support. Learn how we are making progress in our journey towards Inclusive Design at Intel. From the public goal that all user experience teams will be adopting inclusive design, to the real talk and challenges that happen within a team where everyone agrees with the goal, but they don’t know how to start.

Key Insights

  • Inclusive design is most effective when intentional from the start, not accidental during research or development.

  • The question to ask is not who to include, but who is being excluded in the design process.

  • Intel developed an inclusive design maturity model with phases: nothing, awareness, adopting, realizing, and exceptional.

  • Achieving a tipping point of 25% of UX teams in the realizing phase could normalize inclusive design across Intel.

  • Most designers feel they understand and care about inclusion but lack time and knowledge to act on it, showing a head-heart-hands gap.

  • Secondary inclusive research and bite-sized frameworks help busy designers build baseline understanding of excluded communities.

  • An inclusive design card deck was created to educate teams about diverse communities and prioritize research and design focus areas.

  • Inclusive design tools and workshops (e.g., sticky notes, sharpies) can unintentionally exclude people with disabilities or processing differences.

  • Scaling inclusive design can be supported by making design systems accessible by default and sharing inclusive practices broadly.

  • Meaningful inclusion requires ongoing public goals, continuous team check-ins, and involving people with disabilities as collaborators, contractors, or full team members.

Notable Quotes

"Who are we excluding? That is the better question to ask when talking about inclusive design."

"Inclusive design and research is a process; it happens on a spectrum from accidental to intentional."

"Nothing about us without us – we need to involve people with disabilities throughout research, design, and testing."

"We want everyone adopting these inclusive design and research practices—not just a few advanced teams."

"Most designers feel they understand and care, but many aren’t doing much yet—there’s a disconnect between head, heart, and hands."

"We needed a framework to know what we don’t know and prioritize secondary inclusive research."

"Our card deck helps give us respectful language and bite-sized info to engage with different communities."

"Design methods we love, like sticky notes, aren’t accessible to everyone and can exclude some people."

"You have to repeat your message about inclusion multiple times before people really hear it and change happens."

"Don’t be ideal. Do better. Start by making a public goal to create accountability and internal conversations."

Ask the Rosenbot
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Sarah Barrett
The "How" of Enterprise Information Architecture
2023 • Enterprise UX 2023
Gold
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Lija Hogan
Doing more with more: Lessons from the Front Lines of Democratization
2022 • Advancing Research 2022
Gold
Deirdre Hirschtritt
Research is Only as Good as the Relationships You Build
2022 • Civic Design 2022
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Christian Rohrer
Insight Types That Influence Enterprise Decision Makers
2015 • Enterprise UX 2015
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Bob Baxley
Leading with Design Operations Past and Present
2019 • DesignOps Community
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
Marina Martin
Lives on the Line: The Stakes of UX at the Scale of Government
2018 • Enterprise Experience 2018
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold

More Videos

George Abraham

"All our components can be data bound so the developer can point to any data source like CMS or JSON to populate UI elements naturally."

George Abraham Stefan Ivanov

Design Systems To-Go: Reimagining Developer Handoff, and Introducing App Builder (Part 2)

October 1, 2021

Greg Petroff

"The greatest advantage you have in life is the speed at which you learn."

Greg Petroff

Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry

June 9, 2021

Joshua Graves

"Language is imprecise; banning crutch words like MVP forces people to clarify real meaning."

Joshua Graves

We Need To Talk: Managing Ludicrous Requests at Work (Part 3 of 3)

May 12, 2025

Sara Asche Anderson

"The word obsessed is provocative and meant to push us to continually ask what can we do more."

Sara Asche Anderson Jamie Kaspszak

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

Tristin Oldani

"If we all implement one small impactful thing in our projects, that can lead to meaningful change."

Tristin Oldani

Turning awareness into action with Climate UX

January 16, 2025

Erin Hoffman-John

"We often say keep the big picture in mind and the devil’s in the details—system design bridges these two opposing needs."

Erin Hoffman-John

This Game is Never Done: Design Leadership Techniques from the Video Game World

November 6, 2017

Sam Proulx

"Mobile screens have forced designers to create simplified interfaces without reducing features."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Michelle Morrison

"If we prioritize practices that reduce pain and increase purpose, our teams will thrive despite adversity."

Michelle Morrison

Practice What You Preach

January 8, 2024

Jonathan Fairman

"The product is no longer fixed; after the first interaction, it diverges user by user."

Jonathan Fairman Kevin Johnson

Integrating generative AI into enterprise products: A case study from dscout

June 5, 2024