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Maturity Models: A Core Tool for Creating a DesignOps Strategy
Gold
Friday, October 1, 2021 • DesignOps Summit 2021
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Maturity Models: A Core Tool for Creating a DesignOps Strategy
Speakers: Benjamin Real
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Summary

We will see how we developed a design maturity model, adapting models from invision, McKinsey and papers measuring design impact from IBM to our particular context, in order to discover the main growth opportunities we had in our design practice and how we used outcomes/OKRs to define a detailed strategy for the designOps team.

Key Insights

  • The impact of team guidance on performance and morale during restructuring.

  • Importance of collaboration in developing a maturity model for design.

  • Drawing from external resources can provide necessary insights during uncertain times.

  • Adapting a maturity model involves evaluating current behaviors and defining new objectives.

  • Using OKRs can help in tracking progress and defining team goals.

  • Engagement of the entire team is crucial for effective implementation of changes.

  • Iterative processes (like improving a maturity model) are essential for team growth.

  • Recognizing the need for communication and discussions for buy-in from team members.

  • Development of a 'GPS' for guiding teams involves understanding the terrain and paths ahead.

Notable Quotes

"Creating a maturity model for design helped me navigate through confusion."

"It was like arriving home after a long day and just wanting to rest."

"I was able to explain to my team which big themes we were focusing on."

"We came up with a model based on three big components."

"It was a painful but wonderful experience to evaluate our progress."

"We needed a new map and a compass to guide ourselves again."

"This GPS allows us to understand where we are and how to navigate the terrain."

"Building this model was a collaborative effort of the entire team."

"The insights we gained were invaluable for our future direction."

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