Ideation tips for Product Managers
Summary
Early in projects, big or small, resist the urge to go with your first idea, and instead work to explore all kinds of possible solutions. This will allow you to better understand the problem you’re trying to solve, and help you avoid potential pitfalls later in the design process. In this session we’ll explore commonly used design thinking techniques to help you push past the obvious ideas, generate many ideas, and find the right solution.
Key Insights
-
•
Defining the right problem is more important than rushing to design a perfect solution.
-
•
How might we statements help frame problems as opportunities without prematurely settling on solutions.
-
•
What if prompts introduce creative constraints that generate innovative ideas by exploring unusual scenarios.
-
•
Including diverse team members beyond leadership, such as developers and product creators, enriches ideation.
-
•
Anonymous idea submissions can reduce bias and encourage more honest contributions.
-
•
Edge cases and accessibility-driven design can lead to solutions beneficial to mainstream users.
-
•
Rapid visual collage combining screenshots and sketches accelerates ideation and breaks creative blocks.
-
•
Borrowing UI concepts from existing products is effective for jumpstarting new design ideas.
-
•
Constraints, such as limited tools or one font size, push designers to innovate differently.
-
•
Facilitators must manage group dynamics carefully to prevent dominant voices from stifling creativity.
Notable Quotes
"A great design solution for a poorly defined problem is infinitely worse than an average solution applied to a well-defined problem."
"Don’t get stuck in the refinement stage too early."
"How might we statements are small but mighty questions that let us reframe insights into opportunity areas."
"What if prompts let you try things that might be messy or unrealistic but can inspire part of the final design."
"Designing for edge cases can lead to solutions everyone wants to use because they’re more comfortable and inclusive."
"Throw away the rule book in early ideation phases to get as many ideas out as fast as possible."
"Borrowing from existing digital products helps show stakeholders proven design approaches rather than starting from zero."
"Anonymous idea sharing helps prevent bias when some team members have more sway or intimidate others."
"Constraints during ideation sessions help avoid endlessly blue-sky thinking and keep ideas focused."
"If you can get all the people in an organization rowing in the same direction, you could dominate any industry at any time."
Or choose a question:
More Videos
"People want to see competencies for individual contributors versus managers and how those evolve at different career levels."
John Calhoun Rachel PosmanBring your DesignOps Story to Life! The Definitive DesignOps Book Jam
October 3, 2023
"The FDA-approved agile process is more like a controlled waterfall with strict traceability, especially for Class 3 devices."
Daniel J. RosenbergDigital Medicine Design
September 26, 2019
"We want to leapfrog over individually inspecting things; developers won't have to copy and paste anything."
George Abraham Stefan IvanovDesign Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
October 1, 2021
"By limiting our classes to six or seven students, we could give better quality feedback."
Marjorie Stainback Kelsey KingmanTransforming Strategic Research Capacity through Democratization
October 24, 2019
"We don't just need to do a better job of articulating our value; we need to become more valuable."
Chris GeisonTheme Two Intro
March 28, 2023
"Progress over perfection—that’s how accessibility wins get made and sustained."
Nicole Bergstrom Anna Cook Kate Kalcevich Saara Kamppari-MillerAccessibilityOps: Moving beyond “nice to have”
September 19, 2024
"Helper texts appear when hovering on unfamiliar features, explaining what buttons or controls do."
Rittika BasuAge and Interfaces: Equipping Older Adults with Technological Tools
February 23, 2023
"Employees are now suing employers for inaccessible tools, with million-dollar verdicts even in conservative courts."
Sheri Byrne-HaberThe Importance of Accessible Design Systems
January 8, 2024
"Always be educating clients, stakeholders, and team members about the value content strategy brings."
Natalie DunbarDesignOps and Content Strategy: Envisioning the Future Together
October 1, 2021
