Summary
Early in projects, big or small, resist the urge to go with your first idea, and instead work to explore all kinds of possible solutions. This will allow you to better understand the problem you’re trying to solve, and help you avoid potential pitfalls later in the design process. In this session we’ll explore commonly used design thinking techniques to help you push past the obvious ideas, generate many ideas, and find the right solution.
Key Insights
-
•
Defining the right problem is more important than rushing to design a perfect solution.
-
•
How might we statements help frame problems as opportunities without prematurely settling on solutions.
-
•
What if prompts introduce creative constraints that generate innovative ideas by exploring unusual scenarios.
-
•
Including diverse team members beyond leadership, such as developers and product creators, enriches ideation.
-
•
Anonymous idea submissions can reduce bias and encourage more honest contributions.
-
•
Edge cases and accessibility-driven design can lead to solutions beneficial to mainstream users.
-
•
Rapid visual collage combining screenshots and sketches accelerates ideation and breaks creative blocks.
-
•
Borrowing UI concepts from existing products is effective for jumpstarting new design ideas.
-
•
Constraints, such as limited tools or one font size, push designers to innovate differently.
-
•
Facilitators must manage group dynamics carefully to prevent dominant voices from stifling creativity.
Notable Quotes
"A great design solution for a poorly defined problem is infinitely worse than an average solution applied to a well-defined problem."
"Don’t get stuck in the refinement stage too early."
"How might we statements are small but mighty questions that let us reframe insights into opportunity areas."
"What if prompts let you try things that might be messy or unrealistic but can inspire part of the final design."
"Designing for edge cases can lead to solutions everyone wants to use because they’re more comfortable and inclusive."
"Throw away the rule book in early ideation phases to get as many ideas out as fast as possible."
"Borrowing from existing digital products helps show stakeholders proven design approaches rather than starting from zero."
"Anonymous idea sharing helps prevent bias when some team members have more sway or intimidate others."
"Constraints during ideation sessions help avoid endlessly blue-sky thinking and keep ideas focused."
"If you can get all the people in an organization rowing in the same direction, you could dominate any industry at any time."
Or choose a question:
More Videos
"Seeing the dots connected so clearly reminded me why I was doing what I was doing."
Christopher Taylor Edwards Valerie RoskeDesign as a Team Practice, A Practical Guide to Cross-functional Collaboration
September 30, 2021
"Invite yourself to the table by bringing actual deliverables, like storyboards and prototypes."
Gretchen AndersonScaling the Human Center
June 8, 2017
"When UX teams see how these tools make their jobs easier, initial resistance usually disappears."
Emily DiLeo Maria TaylorStronger Together: Lessons Learned from UX Research Ops
September 24, 2024
"I found a place I could activate my passions in design operations about six years into my career."
Maggie DieringerCutting through the Noise
September 24, 2020
"A lot of people will try a prompt and not get what they were hoping to get and maybe miss out on all the benefits of AI."
Kate KalcevichDesigning inclusively with AI
June 5, 2024
"I like to think of AI as a compass and not a map."
Gillian Salerno-Rebic Mark MicheliRedefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
June 10, 2025
"If you take the audience on the journey right from the beginning, it becomes more of a conversation."
Shazia Ali Bruce Gillespie Joyce Lee Andy WarrCommunication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
August 21, 2024
"When you ask ‘When was the last time you asked this question?’ it can trigger panic in someone with anxiety."
Pippa LomasPaving the Path for Neurodiversity in Design
October 4, 2023
"Our biggest hope is that you gain confidence to see opportunity and realize it amid crisis."
Lada GorlenkoTheme 2 Intro
June 9, 2022
