Research Democratization: the Good, the Bad and the Ugly
Summary
Kathleen will share her experience with research democratization. Based on this she will show a framework that will help you assess when it is an appropriate tool to further research maturity and when it might derail you.
Key Insights
-
•
Research democratization empowers non-researchers to conduct research but requires careful management to avoid poor quality and misuse.
-
•
Lisa Reichelt warns that research can be misused to prematurely validate ideas, suggesting no research is better than bad research.
-
•
Jared Spool critiques the term democratization, highlighting risks of arrogance in delegating research to others solely for convenience.
-
•
Kathleen proposes a framework based on organizational research maturity and researcher presence to guide when democratization helps or hinders.
-
•
When research maturity and presence are both high, democratization is optional and can build empathy but is not necessary.
-
•
In medium maturity but high researcher presence contexts, democratization helps others learn research by doing, improving early-stage involvement.
-
•
Low researcher presence but high maturity organizations can use democratization to advocate for more research investment.
-
•
In low maturity and low researcher presence situations, democratization can overwhelm lone researchers with administrative burden rather than freeing them.
-
•
Research done by democratized teams may lack coordination, risking duplicated effort and isolated insights.
-
•
Teaching others research skills supports professional growth and confidence but must be balanced with researchers’ hands-on practice needs.
Notable Quotes
"Research democratization is all about empowering people who are not researchers to start doing research themselves."
"If you have to choose between doing bad research or no research at all, you’re better off not doing it — Lisa Reichelt."
"Democratization can be used arrogantly if we just let others do research so we can pick what’s fun for ourselves — Jared Spool."
"Research maturity refers to how research knowledge and impact permeate the organization, not individual skills."
"Involving non-researchers firsthand helps them understand research’s complexity and when to bring in experts."
"Research democratization rarely frees up strategic research time; it often increases facilitation and ops work."
"Sometimes democratized research happens in silence, with little coordination, causing duplicated efforts."
"Allowing others to experience research firsthand can convert them into advocates for hiring more researchers."
"Sharing your skills and teaching others can boost your confidence and professional development."
"Democratization requires different approaches; there’s no one-size-fits-all solution."
Or choose a question:
More Videos
"Design ops has the opportunity to set a new default future, not follow the path set by the past."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Show them, don’t tell them — involving stakeholders early builds skin in the game and helps control quality."
Amy MarquezINVEST: Discussion
June 15, 2018
"Breaking enterprise into small segments lets you apply research methods effectively at scale."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"One designer's security in a dedicated model may be another designer's stagnation."
Alicia MootyDesign Staffing Models
September 30, 2021
"For the right audience, if applied correctly, humor and music can move people in many ways."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"Junior team members don’t have to talk directly to executives; working effectively with peers can create grassroots buy-in."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"We think about research as the magnetic field that attracts every part of the business into alignment around the customer."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"Nobody loves it when someone from another department shows up to tell people how to do their jobs better."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Existing research repositories die at the bottom of slide decks; that’s why I started Everywhere to rethink how we manage insights."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
Latest Books All books
Dig deeper with the Rosenbot
Why is banning certain UX terms like 'persona' or 'journey maps' helpful in clarifying project goals?
How can designers advocate for a role in AI product development within engineering-heavy teams?
How can creative professionals cope with the tension between AI-generated content and preserving human voice?