Rosenverse

Operationalizing Inclusive Design in Design Ops

Gold
Thursday, September 11, 2025 • DesignOps Summit 2025
Share the love for this talk
Operationalizing Inclusive Design in Design Ops
Speakers: Gabriela Barneva
Link:

Summary

Inclusive design can be aspirational, but how do you translate that into real life Design Operations? You need processes, metrics, and repeatability. In this session, we’ll explore practical ways to embed accessibility into every stage of the product lifecycle, from discovery research with assistive technology users to prototype reviews, AUS benchmarking, and sustainable post-launch practices. You’ll leave with a clear playbook for scaling inclusive design through workflows, training, and culture. Make accessibility a measurable, repeatable part of how your team delivers great products for everyone.

Key Insights

  • •

    Inclusive design operations combine design ops efficiency with inclusive design’s focus on all users, especially those often excluded.

  • •

    One in six people globally has a disability, representing a $13 trillion economic opportunity.

  • •

    Accessibility problems are often addressed too late, making fixes costly and disconnected from lived experiences.

  • •

    Testing design systems at the component level early facilitates catching accessibility issues before full builds.

  • •

    Inclusive design can be integrated into existing product development processes without needing major overhauls.

  • •

    Including people with disabilities in discovery and usability research shapes foundational insights.

  • •

    Design annotations during handoff reduce accessibility oversights and improve developer alignment.

  • •

    Sharing real user testing clips can effectively overcome developer resistance and build empathy.

  • •

    Embedding accessibility questions into research intake forms helps scale and normalize inclusive research.

  • •

    Accessibility adoption is a continuous journey requiring multiple conversations, champions, and cultural shifts.

Notable Quotes

"Inclusive design operations bring together efficiency and meaningful design by embedding inclusivity into processes."

"One in six people in the world has a disability, that’s 1.3 billion people, not a niche but mainstream."

"Accessibility often happens too late, as an afterthought, making updates costly and disconnected from lived experience."

"Teams testing components in real-world contexts early can catch issues before products are even built."

"You don’t have to overhaul your process to be inclusive; small changes embedded across stages make a huge difference."

"Adding accessibility questions to intake forms kickstarts the process and makes it scalable."

"Moderated one-on-ones let teams probe deeply without needing massive, complicated studies."

"Design annotations provide clear developer guidance and reduce guesswork during handoff."

"Watching short clips of assistive technology users struggling can create a powerful empathy shift."

"Doing accessibility from the start saves cost by avoiding expensive retrofits and rework later on."

Ask the Rosenbot
Trisha Terhar
Empathizing with the Empowered: Non-Researcher Responses to Democratization
2022 • Advancing Research 2022
Gold
Ruzanna Rozman
Getting in Flow with Your Team
2024 • DesignOps Summit 2020
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Sean Dolan
A Practical Look at Creating More Usable Enterprise Customer Journeys
2019 • Enterprise Community
Michele Marut
Research Repositories Reconsidered
2019 • DesignOps Community
Edward Cupps
The Principal Path: Journeying from Management to Individual Contributor
2021 • Design at Scale 2021
Gold
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
Mariah Hay
BUILD: Discussion
2018 • Enterprise Experience 2018
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Erin Malone
Understanding the past to prepare for the future
2024 • Rosenfeld Community
Leisa Reichelt
The Five Dysfunctions of Democratized Research at Scale
2020 • Advancing Research 2020
Gold
Stefanie Hutka
Shaping the Tools that Shape Us
2026 • Shift UX 2026
Conference
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Abby Covert
Is the shift greater than the sum of its parts?
2026 • Shift UX 2026
Conference
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold

More Videos

Uday Gajendar

"Funding models remain the biggest challenge in enterprise UX, deeply tied to power dynamics."

Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis

10 Years of Enterprise UX: Reflecting on the community and the practice

June 18, 2025

Julie Gitlin

"Behavior change doesn’t happen after two days of training; it takes ongoing support, coaching, and modeling."

Julie Gitlin Esther Raice

Design as an Agent of Digital Transformation at JPMC

June 9, 2021

Megan Kierstead

"Self-doubt comes home with you because research is ambiguous and many stakeholders don’t know what it is."

Megan Kierstead

You Are a Badass at UX: Overcoming Imposter Syndrome

March 10, 2021

Dan Willis

"The harder I think, the further I am from the answer."

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Leisa Reichelt

"Ratios always start on the premise of spreading people too thin, which is not a great way to get success."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Alexis Lucio

"Unique names for components like message bars are crucial, especially when multiple instances are shown at once."

Alexis Lucio

Scaling Accessibility Through Design Systems

June 9, 2022

Jen Crim

"We have maintained that freshness and acceptance of new ideas while growing rapidly."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

"Users prefer the simpler and more delightful design even without usability testing."

How to Identify and Increase your "Experience Quotient"

June 15, 2018

Noz Urbina

"The vision is a super design assistant that talks to all your data systems, suggests content, writes proofs of concept, and puts tasks into Jira."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025