Advancing Research 2022

Explore Advancing Research 2022, a Rosenfeld Media event for UX, product design, research, and design leadership practitioners

Videos

March 9, 2022

Wednesday, March 9, 2022 • Advancing Research 2022

Democratizing Research at HoneyBook

Nicole Wright • Senior UX Researcher, Honeybook
Ned Dwyer • Co-founder and CEO, Great Question

Wednesday, March 9, 2022 • Advancing Research 2022

Repository Retrospective: Learnings from Introducing a Central Place for UX Research

Taylor Jennings • Senior User Experience Researcher, Chili Piper
Joe Nelson • User Experience Researcher, MasterControl
Alex Knoll • Co-Founder, Condens

Wednesday, March 9, 2022 • Advancing Research 2022

The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022

Caroline Vize • Research Partner, UserZoom

Wednesday, March 9, 2022 • Advancing Research 2022

Doing more with more: Lessons from the Front Lines of Democratization

Lija Hogan • Principal, Customer Experience Consultant, UserTesting

Wednesday, March 9, 2022 • Advancing Research 2022

One Research Team for All - Influence Without Authority

Joanna Vodopivec • Principal Design Researcher, Intuit
Prabhas Pokharel • Co-Founder & CEO, Reduct.Video

Wednesday, March 9, 2022 • Advancing Research 2022

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

Mila Kuznetsova • Senior Director of User Research and Product, Houghton Mifflin Harcourt
Lucy Denton • Head of Design and Research, Dovetail

Wednesday, March 9, 2022 • Advancing Research 2022

Radical Participatory Research: Decolonizing Participatory Processes

Victor Udoewa • Service Design Lead, CDC

Wednesday, March 9, 2022 • Advancing Research 2022

Accessibility: An Opportunity to Innovate

Sam Proulx • Accessibility Evangelist, Fable

Wednesday, March 9, 2022 • Advancing Research 2022

What Does it Mean to be a Resilient Research Team?

Brian Moss • User Research Lead, Sopra Steria

Wednesday, March 9, 2022 • Advancing Research 2022

Actions and Reflections: Bridging the Skills Gap among Researchers

Yoel Sumitro • SVP, Product Design, tiket.com

Wednesday, March 9, 2022 • Advancing Research 2022

M.C. Escher’s UX Research Career Ladder

Mackenzie Guinon • Senior UX Researcher, Handshake

Wednesday, March 9, 2022 • Advancing Research 2022

How Research Can Drive Strategic Foresight

Sam Ladner • Sociologist and Researcher

Wednesday, March 9, 2022 • Advancing Research 2022

Imagining Better Futures

Devon Powers • Associate Professor, Temple University

Wednesday, March 9, 2022 • Advancing Research 2022

Chris Geison • Advancing Research Curator

March 10, 2022

Thursday, March 10, 2022 • Advancing Research 2022

Are My Research Findings Actually Meaningful?

Landon Barnes • Principal Strategy Consultant, UserTesting

Thursday, March 10, 2022 • Advancing Research 2022

Expert Panel: Leading in and with Research

Anna Avrekh • Director, User Research, Compass
Dr. John Pagonis • Principal UX Researcher (qual & quant)
Klara Pelcl • Senior Manager, Design Research, eBay
Sina Schreiber • UX Researcher, Condens

Thursday, March 10, 2022 • Advancing Research 2022

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

Prabhas Pokharel • Co-Founder & CEO, Reduct.Video
Mayo Nissen • Head of Design, Reduct.Video

Thursday, March 10, 2022 • Advancing Research 2022

Learnings from Applying Trauma-Informed Principles to the Research Process

Matt Bernius • Principal Qualitative Researcher, Code for America
Rachael Dietkus, LCSW • Digital Services Expert in Design & Social Work, United States Digital Service
Aditi Joshi • Senior Design Researcher, Code for America
Alba Villamil • User Experience Researcher

Thursday, March 10, 2022 • Advancing Research 2022

Dialing for Research: How to Reach the Unreachable

Prayag Narula • CEO & Co-Founder of Marvin
Abhinav Krishna • Design Manager, Razorpay

Thursday, March 10, 2022 • Advancing Research 2022

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

Erin May • SVP, Marketing & Growth at User Interviews
Roberta Dombrowski • VP, User Research, User Interviews
Laura Oxenfeld • Research Lead, Drift
Brooke Hinton • Director, Consumer Analytics & Research, BI & Analytics, Vimeo

Thursday, March 10, 2022 • Advancing Research 2022

Why Our Voice of the Customer is Better Than Yours

Anna Nguyen • User Experience Researcher, Dovetail
Emily Brogan • Inbound Customer Specialist, Dovetail

Thursday, March 10, 2022 • Advancing Research 2022

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

Sam Proulx • Accessibility Evangelist, Fable

Thursday, March 10, 2022 • Advancing Research 2022

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

Daniela Magaña Flores • Senior Research Consultant, eye square
Ariane Rahn • Research Consultant, eye square
Jeff Ephraim Bander • CRO USA, eye square

Thursday, March 10, 2022 • Advancing Research 2022

Research Democratization: the Good, the Bad and the Ugly

Kathleen Asjes • Chief Product Officer (acting), Head of Research & Insights, Dreams

Thursday, March 10, 2022 • Advancing Research 2022

Taking Inspiration from Instructional Design for Research

Zen Ren • Staff User Researcher of Developer Experience, Twilio

Thursday, March 10, 2022 • Advancing Research 2022

Bringing Customer Research to More Internal Teams

Brad Orego • Head of Research, Auth0
Ned Dwyer • Co-founder and CEO, Great Question

Thursday, March 10, 2022 • Advancing Research 2022

Beyond Tools: The Messy Business of Implementing Research Repositories

Sofia Quintero • Founder and CEO

Thursday, March 10, 2022 • Advancing Research 2022

Empathizing with the Empowered: Non-Researcher Responses to Democratization

Trisha Terhar • Sr. Market Research Manager, UserTesting

Thursday, March 10, 2022 • Advancing Research 2022

Building a Product Insights Team

Andrew Michael • CEO & Co-Founder, Avrio

Thursday, March 10, 2022 • Advancing Research 2022

Using Integrated Insight to Drive Growth

Catherine Blizzard • Director of Marketing and Audiences, BBC World Service

Thursday, March 10, 2022 • Advancing Research 2022

Jemma Ahmed • Advancing Research and Shift UX Curator

March 11, 2022

Friday, March 11, 2022 • Advancing Research 2022

Making Research a Team Sport

Roberta Dombrowski • VP, User Research, User Interviews
Sam Duong Woloszynski • Product Manager, Research Hub

Friday, March 11, 2022 • Advancing Research 2022

Empowering Designers to do Good Research

Prayag Narula • CEO & Co-Founder of Marvin
Hannah Hudson • Director of Design and Research at Twilio

Friday, March 11, 2022 • Advancing Research 2022

Mike Davidson • Vice President, Design, Kraken

Friday, March 11, 2022 • Advancing Research 2022

Interrupted UX - Add A Dose of Reality To Usability Testing

Marc Majers • Lead User Experience Researcher, Progressive
Tony Turner • UX Lead, Progressive Insurance

Friday, March 11, 2022 • Advancing Research 2022

To Boldly Go: The New Frontiers of Accessibility

Sam Proulx • Accessibility Evangelist, Fable

Friday, March 11, 2022 • Advancing Research 2022

Expert Panel: The Principles of Research Repository Design

Ben Davies • Community Manager, Dovetail
Matt Duignan • Product Manager for Microsoft's Human Insight Tracking System
Andrew Michael • CEO & Co-Founder, Avrio
Dr. Emily DiLeo • UX Researcher and Research Operations Specialist

Friday, March 11, 2022 • Advancing Research 2022

What Design Research can Learn from Documentary Filmmaking

Bas Raijmakers, PhD (RCA) • Co-Founder and Creative Director, STBY
Charley Scull • Pathfinder Researcher & Visual Anthropologist, Meta – Reality Labs
Prabhas Pokharel • Co-Founder & CEO, Reduct.Video

Friday, March 11, 2022 • Advancing Research 2022

2022: The Year UX Demonstrates its Business Impact

Dana Bishop • VP - Research Partner, UserZoom

Friday, March 11, 2022 • Advancing Research 2022

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

Michaela Mora • Founder, Relevant Insights

Friday, March 11, 2022 • Advancing Research 2022

Research in the Automated Future

Ovetta Sampson • Director, User Experience Core ML, Google

Friday, March 11, 2022 • Advancing Research 2022

Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research

Jeff Ephraim Bander • CRO USA, eye square
Ariane Rahn • Research Consultant, eye square
Philipp Reiter • Partner and COO, eye square GmbH

Friday, March 11, 2022 • Advancing Research 2022

Improving Legacy Software: How Much Better Does it Have to Be?

Paula Bach • Principal Research Manager, Microsoft

Friday, March 11, 2022 • Advancing Research 2022

The Joys and Dilemmas of Conducting UX Research with Older Adults

Amanda Kaleta-Kott • UX Engagement Manager, ZS Medullan
Lea Martin, PhD • UX Researcher, ZS | Medullan

Friday, March 11, 2022 • Advancing Research 2022

Speakers

Quotes

"When new hires talk directly with users, they connect with the product in a way that makes the research insights stick."

"Setting up a repository as a team of one or two is actually the prime time to establish processes like that."

"There’s a huge proportion of product decisions being made without any user insights, based on assumptions."

"Researchers have a lane enforcing best practice, but non-researchers can significantly contribute to creating intelligence."

"Collaboration with another researcher was seamless because we speak the same methodology language and aligned on goals."

"Recruiting kids really means recruiting adults as their proxies and gatekeepers."

"Community members are always participating and always leading, and they may invite professional researchers up to equal participation and equitable co-leadership."

"Disability isn’t just a small percentage; one in five people live with a disability, and it’s an identity we all take on at some point."

"Empathy is our greatest asset but it takes up a lot of emotional bandwidth that we must consciously manage."

"Design research faces design complexity, which deals with the specific, intentional, and the non-existing."

"I call this the moment of I’ve been doing this all along—people realize they were practicing research before they knew the name."

"You have to have a point of view, and you have to lead in order to get that impact in strategic foresight."

"We can’t just think technology or innovation will solve our problems; we have to embrace and work with those problems."

"Six million people worldwide have died of COVID. Millions more are dealing with lasting effects."

"Every board member can interpret an NPS score differently depending on their role and responsibilities."

"You have to prepare research to withstand scrutiny by anyone so your team can go forward confidently."

"People get the findings, but they don’t viscerally get it; that’s where video clips make a huge difference."

"Questions can be weapons; language in research, especially demographic questions, can exclude and retraumatize participants."

"We prefer candidates who might not have traditional design vocabulary but can think about problems from first principles."

"If we can’t provide research as a service at scale, we need to make sure the teams are equipped to do it on their own."

"We realized that everyone kind of has a different definition of the voice of customer and that we needed to define our own to make it relevant for us."

"Mobile has some of the most mature built-in assistive technology that just comes installed."

"We use a holistic methodological approach combining explicit and implicit quantitative methods to fully get the user's perspective."

"If you have to choose between doing bad research or no research at all, you’re better off not doing it — Lisa Reichelt."

"Instructional design is definitely not just teaching classes; most of the ways I’ve applied ID have been straight into UX."

"I should have done a few studies first to show people what it looks like, so they could copy templates and methods."

"The biggest mistake in any implementation is ignoring the emotional side of change management."

"Non-researchers work 12 hours a day and they don’t want to work 12 and a half hours a day."

"My playlist changed drastically when my son was born, but data alone wouldn’t explain why."

"I wanted to create a model that let us rapidly increase our value within the business."

"We are living in a world that for so many feels like it has been flipped on its head."

"Collaboration helps you look at problems from different angles, which makes your work more robust and nuanced."

"Data tells you what happens; qualitative research tells you why it happens."

"At Twitter, I learned how much we were failing users globally despite thinking we were doing excellent work."

"Generally everyone is just cutting right through because that’s the fastest route."

"There isn’t a time I can remember where there wasn’t a computer talking to me."

"Everyone should know where everything is all the time — that’s the archivist’s motto for knowledge management."

"The fly on the wall approach is a myth; interaction between filmmaker and people is what makes documentary film interesting."

"In 2019, 74% of survey respondents relied mostly on in-person moderated interviews for UX insights."

"UX researchers tend to focus on the experience after features are approved, missing the chance to validate earlier."

"Our role as designers and researchers will be to determine what not to design to preserve human culture and values."

"Eye tracking can show you what people see, in what order, for how long, and crucially, what they don't see."

"Breaking a habit path can cause users to repeatedly retry workflows, leading to frustration and cognitive overload."

"I had to become my father’s vaccine angel navigating a digital experience that was harrowing even for me."

"What does it really mean to advance our practice? What should we hold on to and what should we let go of?"