Taking Inspiration from Instructional Design for Research
Summary
Key Insights
-
•
Instructional design principles are highly relevant and valuable to user research processes.
-
•
Bloom's taxonomy provides a useful framework for defining research goals focused on specific user behaviors rather than vague understanding.
-
•
Reframing research goals to specify cognitive behavior levels (apply, evaluate, create) leads to clearer methods and stronger insights.
-
•
Analyzing findings through cognitive dimensions helps prevent misunderstandings and misaligned stakeholder conclusions.
-
•
Learning does not always progress linearly through Bloom’s levels; reverse or mixed sequences can strengthen learning outcomes.
-
•
Complex tools like low-code platforms demand higher cognitive skills, especially creation, which increases the need for well-mapped learning journeys.
-
•
Mapping user journeys as learning journeys reveals cognitive gaps and highlights where users struggle and compensate.
-
•
Common instructional design mistakes reframe as UX issues, such as missing learning levels, wrong sequence, or overloaded information.
-
•
Users often perform higher cognitive tasks as workarounds for gaps in lower-level learning supports, causing frustration and inefficiency.
-
•
Incorporating instructional designers on UX projects fosters deeper collaboration and enriches research methods and outcomes.
Notable Quotes
"As researchers, our job is to explore behaviors which are driven by knowledge and make insights that can alter what our users learn and do."
"Instructional design is definitely not just teaching classes; most of the ways I’ve applied ID have been straight into UX."
"Bloom's taxonomy forces us to focus on what we can do with information, not just repeating it."
"In ID, practitioners try to never use the word understand in project goals because it’s too vague for actionable behaviors."
"Using cognitive dimensions to analyze findings helps clarify which recommendations to make and keeps us in the real problem context."
"Learning journeys don’t have to move through Bloom’s stages in order; sometimes you start with creation and go backward."
"Productive failure leverages the brain’s strong memory of struggle to support deeper learning."
"When a cognitive level is missing, users adapt by performing higher-level tasks as workarounds, which is exhausting."
"Removing vague terms like understand from research plans and focusing on specific enabled behaviors improves goal clarity."
"Including instructional designers in research projects creates strong partnerships and enriches question framing and study design."
Or choose a question:
More Videos
"If you said are you creative, I’m gonna say hell yeah."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Creating internal champions in client organizations helps improve adoption and reduces churn."
Amy MarquezINVEST: Discussion
June 15, 2018
"Both tribes really believe in doing awesome for customers, that’s our common ground."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"One designer's security in a dedicated model may be another designer's stagnation."
Alicia MootyDesign Staffing Models
September 30, 2021
"UX should be a critical dependency, not an afterthought or checkbox on the to-do list."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"Field usability testing showed stakeholders immediately how much value UX can add by catching issues before deployment."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"The legacy of folders and nested structures causes real problems in finding research and scaling repositories."
Sofia QuinteroThe Product Philosophy Behind EnjoyHQ
March 10, 2021
"If you think innovation can happen without buy-in from the CEO, I would love to see that; I have not seen it work."
Laura KleinUnique challenges of innovation in enterprises
April 23, 2020
"Data analysts and user researchers rarely work together effectively, which is one of the biggest missed opportunities."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022